In the era of meager profits, the furniture market has contracted and industry competition has become increasingly fierce. Enterprises have to tighten their belts while catering to a new generation of consumer groups. The entire furniture industry is experiencing a period of reform pains. Various internal and external adverse factors determine that the furniture industry will develop at a low speed for a long period of time in the future. "Stability maintenance" and "Tuoxin" will become the two core keywords for the future survival of furniture companies. 1 Maintain stability: reduce costs and sell services â–½ Open source and throttling, survival rules in the cold winter. To broaden the channels outside the enterprise, the internal needs to be gathered first. Contemporary consumers are paying more and more attention to the shopping experience, and service awareness should run through the entire chain of product production and sales. Enterprises should shift from simply selling products to selling services, paying more attention to the new consumer demand of consumers. Specifically, the service includes every purchase details such as pre-sale product promotion, product explanation, consumer trial and purchase experience, after-sale delivery, and installation. Enterprises can use more detailed product brochures, more professional product explanations and more professional door-to-door installation services, etc., to enhance consumer satisfaction, and then increase trust, so as to create a "fan circle" of consumers. Consumers' increasing concern about safety issues has promoted the development of emerging industries such as formaldehyde testing. Furniture companies can start with product safety, play a safety card, strengthen the credibility and testability of product green safety certification, so that consumers can truly rest assured. In addition, although enterprises have been focusing on cost reduction, cost reduction is not simply a contraction. It also requires a streamlined and advanced enterprise management system and a more scientific and complete production line to improve overall efficiency. For small and medium-sized enterprises, there are two simple ideas to choose from: One is to seek a processing plant to reduce the labor, rent, and equipment costs required for self-built factories. Or learn IKEA's modular component production mode to achieve the unity of furniture parts and furniture product styles and reduce the cost of subsequent installation and matching. 2 Extension: new retail, new ideas â–½ The furniture market is shrinking, but the industry is still developing and business opportunities remain. On the basis of maintaining prudent operation, enterprises can seek new opportunities. The development of the Internet has contributed to the transformation of the furniture industry from the early single-store distribution operation to the diversified channels today. At present, the actions of the head enterprises are mainly reflected in the expansion of marketing channels and the sinking of channels. In 2018, brand-name custom-made furniture companies have overweighted third- and fourth-tier cities and towns, townships and counties to improve the layout of franchise outlets. Marketing channels have expanded from early store promotion and local advertising to online. More companies are accelerating the new retail layout, integrating online and offline, reducing the number of offline stores or changing to offline experience stores, and introducing new technologies to display in the halls and model rooms. With the gradual cooling of the traditional furniture store dividends, companies have also begun to introduce stores into shopping malls and downtown business districts, and have begun to build direct furniture stores and street shops to attract passenger flow and realize the transformation from layered distribution to pure retail. In the cold winter of the industry, blindly pushing new products, expanding categories, and broadening production lines may become a development trap. At present, more companies are pushing new ideas to launch new products with modular design as the highlight, such as modular flexible assembly furniture products produced by IKEA, as well as new products available for matching based on the original product style, such as From wardrobes to shoe cabinets, bookshelves, bedside cabinets, simple office and civilian furniture expanded to pet furniture, new types of old furniture expansion means. Consumers' love for original design makes "design" a key word for the survival of current furniture companies. Through innovative design, enhance the value of products and expand the scope of sales, it is a good way to survive. In addition, grasping the new needs of young consumers in the post-80s and post-90s, and strengthening the focus on greenness and health, such as the introduction of ergonomic tables and chairs, massage mattresses and other health products are also options. From the perspective of furniture style, modern simplicity is still a good card. At present, young consumers are more likely to buy and rent small houses. Enterprises can make a fuss about small apartment or multifunctional furniture. The knock-out games have intensified, and "cooperation and win-win" is one of the survival rules. Large enterprises focus on the construction of a large home ecosystem. Customized leading enterprises have reached cooperation with real estate companies. Small and medium-sized enterprises can choose to seek common development with home improvement and home textile companies. It is also a good new idea for a finished furniture company to combine soft decoration design with model rooms to attract young consumers and provide complete furniture solutions. Office Supplies,U Disk,Attendance Machine,Useful U Disk ChangChun E-vida Technology Co.,ltd , https://www.evidatech.com
What are the business opportunities in the low-speed furniture market?