Furniture e-commerce problems are frequent

Frequent furniture e-commerce problems  




With the high refund of Double Eleven, furniture e-commerce has caused many problems , but why do furniture brands have to test water? Some insiders said that it is too early to judge whether furniture is suitable for e-commerce. However, from the point of view of the Double Eleven , there are still many areas that need to be improved in the future. For the future development direction of furniture in e-commerce, he thinks it is more practical to combine it with offline experience. But he also said that furniture stores also in no hurry to try Hydropower Company, because in furniture sales, or traditional furniture store channel has an absolute advantage, furniture, electricity supplier channels or "less heat." In the end, he used the word "aftereffect" to summarize his views on e-commerce-if he explores a successful model in the future, it is not too late to launch.

Furniture e-commerce is currently slowly exploring . After all, this channel is becoming more and more important. As the post-80s and post-90s become the main consumers of consumption, they are used to online shopping. "If we do not appear in this channel, we will be Eliminate. "People in the furniture and electrical business hope that everyone will give this new channel some room for development. He admits that the physical shopping consumer experience itself is better than e-commerce. First of all, the high-priced goods such as furniture can be seen and felt, and the quality and function can be judged intuitively, and dealers can provide consumers with a comprehensive service system to make the shopping process more comfortable.

But he believes that online shopping also has its own advantages, consumers can quickly select products through web browsing, without the need to go shopping endlessly. In some products, the price of e-commerce still has certain advantages.

    Furniture e-commerce advances in groping

People in the furniture industry believe that although furniture e-commerce still has room for development, for now, the biggest problem is that the price depends more on offline. All furniture merchants have indicated that they are still in the exploration stage, online and offline furniture products are not completely distinguished, and the service system is constantly being improved.

The two channels of furniture entities and furniture e-commerce are aimed at different consumer groups. "After the development is relatively mature, the products are differentiated, and they can develop independently without conflict." As for the future development direction, people in the furniture and electrical business believe that the two channels should focus on amplifying their advantages, not going out of phase. Combined road. Because even doing offline furniture product experience, furniture e-commerce cannot achieve the level of a real physical store, so it is not as good as taking advantage of each. However, he also suggested that the combination of the two can also increase the volume of physical stores through online browsing, but that is no longer a pure furniture e-commerce.

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