In 2017, the smart lock industry can be said to be a hot year. Even many media, manufacturers and distributors regard 2017 as the first year of the smart lock industry. In fact, from the performance of the market and the reaction of the industry, the smart lock industry has indeed shown a leaps and bounds in the past 2017. So, from what aspects can we see the booming level of the smart lock industry in 2017? Today, Xiaobian will sum up for you what happened in the smart lock industry in 2017. Event 1: Last year, the national smart lock production and sales of 8 million sets, the output value exceeded 10 billion yuan On December 18, 2017, the Global Smart Lock Technology Summit Forum and the 27th Information Exchange Conference of the National Lock Industry were successfully held at Zhongshan Hot Spring Hotel. At the meeting, Mr. Zhao Hongwu, director of the National Lock Industry Information Center, shared the “China Smart Door Lock Industry and Market Research Reportâ€. The report shows that in recent years, China's smart lock industry and market development is very fast. Up to now, there are more than 1,300 enterprises and more than 2,800 brands in the country. In 2017, China's smart lock production and sales reached 8 million sets. Among the 8 million sets of production and sales, the top 20 accounted for about 60% of the market share, followed by more than 2,000 brands accounted for about 30% of the market share, and the remaining nearly 1,000 companies share less than 10% of the market share. Event 2:360, Philips and other big brands entered the field of smart locks In recent years, it has been an indisputable fact that major cross-border brands have turned their attention to the smart lock industry. Prior to this, Haier, Dahua, Hikvision, Lenovo, ZTE, TCL, Skyworth, Midea, Chint, Xiaobawang and other giants in the home appliances, communications, PC, security and other industries have launched smart lock products, to some extent promoted Industry development. After entering 2017, the pace of the major brands entering the field of smart locks has not stopped. Last year, on July 26, 360 high-profile released 360 security routing 2 full Gigabit, 360 security night light set, 360 security door lock three security series heavyweight hardware products. On December 12 last year, the Philips Smart Lock Brand Strategy and New Product Launch Conference was held in Shenzhen. At the press conference, Philips' new smart door locks were officially released, and three smart lock products with scientific and technological features were released. At the end of last year, the world's leading manufacturer of broadband communication terminal products, Gongjin Electronics, officially entered the smart door lock market. The company's brand operation company, Spirent, promoted the intelligent door lock overall solution and the development and production of a new generation of smart home product matrix. With sales. In addition, the former Coolpad mobile phone CEO Liu Jiangfeng expressed his intention to enter the field of smart locks after leaving the company, and then invested in Cadiz, in addition to the acquisition of Xiamen Sesame Cloud Lock Company. Recently, it has exploded that the technology he controls will be combined with Hammer Technology to launch a life smart lock. Event 3: 2017 smart lock crowdfunding network broke through 160 million yuan 2015 is the first year of China's smart door lock industry crowdfunding. The total amount of crowdfunding in the whole year is about 12.18 million yuan; in 2016, the total crowdfunding amount is 140.11 million yuan, which is 11.5 times in 2015; entering 2017 After that, China's smart lock crowdfunding began to slow down. The total amount of crowdfunding on the whole network was 164.13 million yuan, an increase of 17% over 2016. It is expected to exceed 200 million in 2019. From the four mainstream crowdfunding platforms in 2017, Taobao crowdfunding amounted to 77.64 million yuan, with a market share of 47%; Jingdong crowdfunding amount was 60.14 million yuan, with a market share of 37%; Suning crowdfunding amount was 14.52 million. Yuan, the market share is 9%; Xiaomi has a crowdfunding amount of 11.83 million yuan, with a market share of 7%. Among them, brands such as Cadiz, Luke, Chint, Deschman, Yun Cat, Dinggu, Sakura and Yangge entered the top ten crowdfunding. The highest is the 5051 of Cadiz, and the crowdfunding amount is 14.06 million yuan. Event 4: Smart lock industry opens celebrity endorsement mode Last year, Kai Di Shi and Liu Tao successfully signed a contract, while Liu Tao became the chief experience officer of his K8 smart lock; Deschman also broke out a small area cooperation with Wu Xiubo, 2018 will carry out comprehensive cooperation; sexy actress Liu Yan endorsement of the Black Dragon, And help the 2017 Blackjack WeChat fingerprint lock release conference; In addition, Wang Lin endorsed my love, Li Xiang endorsement cherry blossom, Liu Duo Duo endorative Gao Meidi, Li Chen endorsement Romance, Li Zixiong endorsement Hui Ma, Yu Rongguang endorsement Di Wei Le, Ren Tianye endorsement Elok, Jiang Xin endorsement Inter, Li Wei endorsement Zhi family , Zhang Fengyi endorsement Asia-Pacific Tianneng...... At the beginning of 2018, the smart lock industry set off another wave of celebrity endorsements. Keyu signed Tang Hao and successfully made headlines in various media. On January 26, the operaman Fan Shaohuang successfully signed the contract with Love and Foss; Marshall and Hu Ke successfully signed the contract; at the end of January, Qingsong Ward officially signed the Hunan Satellite TV gold medal host- - Wang Han; good wife smart lock signing Ma Yizhen... Event 5: Automatic smart lock has become a hot spot for major companies to compete for layout At present, smart locks are mainly available in both fully automatic and semi-automatic types. Among them, the automatic intelligent lock has two kinds of smart locks which are divided into full-length motor drive and self-elastic locks of mechanical locks. However, in the eyes of others, only the smart lock driven by the whole motor can be called the fully automatic smart lock in the sense. The automatic intelligent lock gives the user a more scientific sense. When the door is opened, the fingerprint can be unlocked automatically. There is no need to press the handle to open the door; when the door is closed, the door is closed, no need to lift the handle to lock the lock, and the smart lock is automatically locked. . However, the automatic intelligent lock also has certain drawbacks, such as high power consumption, and the quality of the door is very high. But from the general trend, fully automatic smart locks are the easiest to accept from users. Therefore, many smart lock manufacturers have launched automatic smart lock products. In addition to the previous Romans DD1/DD2/DD3, Keyu also launched a fully automatic smart lock K8; the M1 is a fully automatic smart lock on the Taobao crowdfunding amount of nearly 600; the Cadiz K7 and K8 also have independent knowledge. Fully automatic lock of property rights; Rolex launched a fully automatic smart lock at the Shanghai Lock Show in October last year - the future No. 1; In addition, Sakura F1, Inter T3300, Sabatino T-1, Dr. Hart 818, etc. are fully automatic smart locks. Event 6: Investment institutions continue to be optimistic about the smart lock market In recent years, with the acceleration of the popularity of smart locks and the temptation of huge market space, major investment institutions are also reluctant to miss the smart locks on the upright. In terms of financing in 2017, Yunding can be said to be the biggest winner in the smart lock industry. In March last year, Yunding won 51 million yuan of Harvest Capital and Red Star Macalline. In October last year, Yunding received nearly 100 million yuan of investment from Baidu, Xiaomi, Shuanghu Investment and Shun Capital. On May 8th, 2017, the Internet smart lock brand Yunyou received tens of millions of dollars of investment from Jingdong Finance, Meihua Angel Ventures and Amphora Capital. On November 20 last year, Yushu Intelligent announced that it had won 10 million yuan. Pre-A round of melting; last March, Mo Li smart technology was invested by the venture capital of thousands of angels. In addition, in 2016, companies such as Deschman, Gano, and Friends were also receiving a large amount of investment. It is reported that Deschman's new round of financing is already on the road. Event 7: Smart lock networking security sparks controversy In September last year, CCTV reported that at the "China Internet Security Conference", network security experts launched offensive and defensive experiments on smart home products that people often use, such as smart door locks and home cameras, while experts attacked these products. The person is dumbfounded. In the offensive and defensive experiment, the expert first set up a new password, then simulated the attack mode of the hacker to easily obtain the newly set unlock password, and opened the smart lock very easily. At the same time, experts have not said that there are such security holes in web cameras. The CCTV report triggered a heated discussion in the market and the industry. Many manufacturers began to reflect on whether the smart lock should be connected. How to ensure the security of networking if networking. However, from the perspective of the entire intelligent development trend, networking will be the general trend. Event 8: Smart locks become the biggest highlight of the Jianhui Fair and Yongkang Gate Fair In 2017, the Guangzhou Construction Expo attracted more than 2,200 exhibiting companies, more than 150,000 professional visitors, and more than 850,000 visitors. Among them, there are nearly 200 smart locks and related upstream and downstream enterprises, accounting for about 9% of the total number of exhibitors, which is definitely the most beautiful scenery of this exhibition. At the Yongkang Expo in May 2017, the smart lock became the biggest winner. The automatic intelligent lock and the anti-theft intelligent door with smart lock became the biggest highlight of this exhibition. From the point of view of the exhibition, in addition to the smart lock manufacturers are very active, the security door manufacturers are increasingly interested in smart locks, and even many security door manufacturers use smart locks as the biggest selling point of security doors. In addition, smart locks have become the most dazzling sights at well-known exhibitions such as Beijing Men's Fair, Shenzhen Security Exhibition, Shenzhen Smart Home Show, and Shenzhen High-Tech Fair. Event 9: Artificial intelligence is applied to smart locks Nowadays, with the influx of more enterprises, the competition in the smart lock industry has entered a state of heating and homogenization. In this context, smart lock companies that do not have the strength to develop, in addition to imitating and playing low-priced cards, there is no other way to choose. Therefore, many smart lock companies that dare not fall behind, in order to get rid of the embarrassment of homogenization, are also seeking new ways to become the industry leader. In the context of artificial intelligence fires, many smart locks unlocked their eyes and turned their attention to artificial intelligence. Artificial intelligence is applied to the field of smart locks, mainly to realize the seamless connection and communication between people, machines and systems, so that the door locks have basic judgment and learning ability, so as to realize intelligent use; at the same time, through the support of big data The smart lock can analyze and learn the user's unlocking habits and usage habits, and then transform into the machine thinking through the analysis of the user's habits, thus providing users with a better experience. Event 10: The sales volume of the whole network on the double eleven day is close to 100,000 sets. In 2017, the double 11 carnival, Tmall ended with sales of 168.2 billion, and Jingdong's sales also reached a record 127.1 billion yuan. The smart lock is undoubtedly a star-studded item in this carnival. Although it is not comparable to mobile phones and home appliances in terms of sales, the growth rate is undoubtedly the fastest. From the background of the Tmall business staff, we can see that the number of electronic door locks in the Tmall double 11 is 74,768 sets, and the customer price is 2,598 yuan. Some intelligent lock accessories (such as smart cat eyes and cameras) sold in the category are excluded. , bracelet, etc.), it is estimated that the actual number of smart locks paid is about 60,000 sets. This value was only 20,000-30,000 sets last year. Obviously, 2017 is the first year of the explosion of smart locks. The background data of Jingdong and other platforms is relatively inaccurate, and it is mainly based on the index, and it is impossible to produce accurate values. It can only be estimated by data such as traffic. From the point of view of traffic, the double eleven smart lock category, Jingdong plus other platforms, is about 1/2 of the traffic of Tmall, so it is estimated that the total sales of the whole network of Tmall and JD. 90,000 sets. 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How hot is the 2017 smart lock industry? These ten events tell you