Autodesk Yunlangsheng: Digital technology drives design innovation to keep pace with the times

The Western Han Dynasty, more than two thousand years ago, has a shadow play in Shaanxi today. The screen-shadow technology it uses can achieve animation-like effects through human manipulation. Early Disney cartoons required complicated manual production to complete, until the advent of digital technology completely changed everything. After the digital technology entered the field of animation, the design and innovation of animation have undergone earth-shaking changes. The epoch-making masterpiece of "three-dimensional animation" "Toy Story" is a wonderful example.

In fact, digital technology not only promotes the innovation of animation art, but also changes all aspects of the world we live in, from a small building to a teacup, all of which reflects the power of digital design. As a global leader in 2D and 3D design, engineering and entertainment software, Autodesk is constantly leading the way in design innovation with a leading digital technology and tools to build a better world.

Recently, at the 4th SD2.0 (Software Development 2.0) Conference, Mr. Yun Langsheng, Director of Core Products and Operations of Autodesk China Research Institute, with the title of “Technology and Design Innovation”, the latest in digital technology and design innovation. Development and application, as well as Autodesk's thinking and practice in the field of digital design, presented new dimensions of new technologies and concepts such as mobile applications, cloud computing, sustainable design, and collaborative design. Yun Langsheng pointed out, "This is a software era, and it is an era of design software for Autodesk. In the face of the new development of digital technology, design innovation is involving all parties including software vendors and users. Pushing forward with the times. This is what Autodesk is doing and what global design innovators are doing."

Mobile Apps: Achieve broader design collaboration

If you want to judge what is the hottest in 2010, Apple's iPad and iPhone will definitely occupy a place, and various new mobile applications will be generated, and its influence will also be reflected in the design field. In response to this trend, Autodesk launched a number of mobile-friendly design software, such as AutoCAD WS, Autodesk SketchBook Pro App, etc., and quickly became a star product on Apple's online software store App Store, triggering millions worldwide. Crazy download for design lovers.

AutoCAD is a world-renowned CAD design software. People with a little design knowledge can name it, but AutoCAD has long been limited to desktop computers, and the birth of AutoCAD WS has broken this limitation. AutoCAD WS allows designers to design on mobile devices such as iPhones and iPads, and easily download them online. In line with this, Autodesk's other professional drawing software Autodesk SketchBook Mobile application provides users with a full set of professional-level sketching tools based on the mobile terminal Sketchbook, and has a realistic imitation hand-painted effect, the designer only needs to touch the nib You can use your mobile device to draw creative pictures anytime, anywhere. And a few years ago, people couldn't imagine professional design on non-specialized terminals that were considered by mobile phones and the past.

Speaking of these changes, Yun Langsheng pointed out that “the extension of design software to mobile terminals is of epoch-making significance. It not only means that designers have more mobility, but will also completely change the traditional design collaboration mode between design teams. No need to rely on a large number of drawings for communication, but only through the mobile terminal such as iPhone can communicate and collaborate anytime and anywhere, greatly improving the design efficiency, is a leap in the history of design.

Yunlangsheng refers to the efficiency improvement mainly from better design coordination. In fact, design projects are mostly complex projects, and designers may need to use multiple technologies and platforms to work together. Yunlangsheng takes the design of the Shanghai Center as an example to illustrate the importance of collaborative design. The Shanghai Center under construction has a total of 128 floors. The main building structure is 580 meters high and the tower peak is 632 meters. After completion, it will become the tallest building in China. The whole project is very large and complicated. To this end, Shanghai Center Building adopts Autodesk's BIM platform for information management in architectural design, construction and future operation, and enhances the technological content of the project. Thanks to the efficient collaboration brought by the Autodesk BIM platform, the design, construction and operation teams of the Shanghai Tower can better collaborate and build the Shanghai Center into an urban landmark with a perfect blend of appearance and practicality.

In the manufacturing and media entertainment industries, collaborative design is also widely valued and applied. In the manufacturing industry, different design teams, such as conceptual design, structural design, mechanical design, and electrical design, need to work closely together. At the same time, designers need to consider the needs of process, manufacturing, assembly, post-maintenance, and even marketing. The person in the role collaborates. In the media and entertainment industry, the creative process is becoming more and more refined. For a movie, the material design, shooting, editing, special effects production and other aspects may require the collaboration of artists from all over the world. Such a kind of, all put forward more urgent needs for collaborative design.

To this end, whether it is Autodesk's Building Information Modeling (BIM) solution for the construction industry, digital entertainment creation (DEC) solutions for the media and entertainment industry, or digital prototyping (DP) solutions for the manufacturing industry, The integration of modular design tools is emphasized in the product portfolio to help users better design collaboration.

Cloud computing: Leading the design to walk the clouds

The dazzling mobile app is closely related to another hot word: cloud computing. In fact, users can design on mobile devices like the iPhone, which is inseparable from the cloud computing platform behind them.

As a way to provide application, information and computing performance through the network, cloud computing is unparalleled in computing power. It can provide massive computing power, make design faster and more realistic, and make people talk more. For wisdom. With cloud computing, users can work with companies like IBM, Microsoft, or Amazon to enable servers in the cloud to help with computing to improve design efficiency and quality.

Autodesk Homestyler software from Autodesk uses cloud computing technology. Homestyler is a WEB-based decoration design platform launched by Autodesk for global users. Its main function is online home design, and it is based on Internet browser. It can be used directly without installing any plug-ins. The user base for Homestyler software is a general home user, and even those without any professional, technical background or design experience can use these tools to design their own home, and the design is very realistic.

Yun Langsheng said, "Applications like Homestyler must be supported by a powerful cloud computing platform. If you are working on a normal PC, it will take longer and may not be completed. But use the cloud. Computing, you can do this on the iPhone."

It is worth mentioning that cloud computing brings design computing innovation not only to improve computing power, but also to make design cost cheaper. In cloud computing mode, users can purchase or rent software on-demand via the Internet, as easily as tap water or electricity in the home, and at a lower price. In this regard, Autodesk has launched a software product delivery model based on cloud computing platforms, and plans to build data centers around the world to localize cloud computing services.

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