Solar thermal utilization market changes

The business club reported on May 24th that "Since the past, in Shannan Day, a strong half-year was intoxicated." For the domestic solar water heater industry, the current sales volume of big brand companies is the same as in previous years, while some SMEs have fallen and some have closed. Various companies have started to take actions to promote, attract investment, increase market input, and some have begun to transform. The word shuffling became a buzzword for a while.

Please look at the chaos of solar manufacturers. The attractive distribution policies of “into ten stations, sending one station”, “signing 30,000 yuan, returning 1,000 yuan on site”, and “signing contracts for delivery of after-sales service vehicles” began to appear in large-scale, explosive and eye-catching forms. At the major exhibition sites. These policies are indeed very attractive compared to the conservative policies of the previous manufacturers. However, behind this excitement, it depends on the strength of the manufacturers.

After entering 2011, the competition in the entire industry is extremely fierce. With the weakening of the policy pull effect, the rural market has become saturated and the market demand has experienced a significant decline. There has been no major breakthrough in urban commercial market development, consumption habits, and product technology. The overall development of the industry has fallen into declines, declines, and declines. Channel, a large number of companies encountered unprecedented difficulties and pressures in market expansion. It is understood that more than a thousand companies have closed down and most companies are still struggling.

Compared with other household electrical appliances, although the solar thermal utilization industry is rooted in grassroots, it still has a relatively high threshold for product technology. In addition to providing low-temperature hot water for home use, it also has technologies such as medium-high-temperature hot water and thermal power generation for industrial use. . In technological innovation and product replacement, it should be said that the space for industrial development is expected to launch a new round of impact on the scale of 100 billion.

The relevant experts predict that through these years of ups and downs in the market competition, it is not difficult to see that as long as a company with core technology will break out one day, enterprises without technical strength can only gain temporary prosperity and will fall one day. . In 2011, the entire industry will experience a larger market reshuffle. This also fully demonstrates that industrial development also needs to find new ways of growth and growth paths.

In the past two years, many solar energy companies have been buoyant about the development of market share, ignoring the investment in product technology innovation. Since 2011, a large number of leading companies have turned to product technology innovations in an attempt to promote and stimulate new markets through product upgrading, which is conducive to the future development and growth of the industry.

2011 was the first year of the “Twelfth Five-Year Plan”. Although most solar energy companies were very difficult to operate, there were still some companies that have shown great vitality. Some local markets have already shown a hot atmosphere. Some leading companies in China have focused on diversification and have taken the lead in opening up a new industry of “product innovation driven by technological innovation”. Some large companies in the industry, such as Huang Ming, Linuo Reiter, Tian Pu, Tongji Sunshine, Haier, and Tsinghua Sunshine, have completed their product upgrades and capacity expansion, and have made great efforts to innovate product technology, focusing on the urban market, engineering market and industrial market successively. Launched new products such as the Internet of Things solar energy, split wall solar energy, automatic intelligent control of solar energy. Some commercial demonstration projects for solar thermal power generation in China have been completed. Emperor Ming Solar has become an important technology partner for several thermal power generation projects. Linuo Solar's medium-high-temperature tube technology has also been successfully marketed after it has completed the identification of technical achievements. In terms of market development, Huang Ming is currently firmly walking the "Sun Valley" road, focusing on expanding the solar market in the city. Force Norit launched the "Sunshine Protection Plan" to enter the affordable housing market. Four Seasons Mu Song launched a special product for 10 million sets of affordable housing. In the spring of 2011, Haier launched five energy-saving products and solutions such as efficient condensing water heaters, waste heat recovery water heaters, air source heat pump water heaters, and flat panel solar water heaters. All of these are expected to promote the upgrade of solar thermal utilization market competition in 2011.

Analysing the successes of their successes, it is not difficult to see that people in the industry generally believe that solar companies and distributors are diversified by concentric efforts. This is centered on the utilization of solar thermal energy. Diversified development in products and markets will enable them to meet large solar energy. The arrival of the times. The practice of many companies and distributors has proven that as long as solar energy SMEs accelerate the pace of transformation and upgrading and achieve diversified solar products and markets, they will certainly be able to step out of the difficulties and embark on a new path of diversified development. In the same way, only by sticking to the road of diversified and diversified development can solar companies and distributors bring about the gospel and eventually enter the era of great solar energy. Of course, in this trend of thousands of markets, how to understand the future market trends, seize the opportunities for industry development, quickly seek transformation and upgrading, and achieve diversified development, which is a serious problem for every company and every distributor. test. Although the current market situation has not yet seen a turn for the better, but because the trend of concentric diversification is just like the darkness before dawn, the darkness is about to pass, the dawn is ahead, and another new prosperity period can be seen.

In such a transformation, undoubtedly diversified development will bring new opportunities and breakthroughs to the solar thermal utilization industry. In this sense, this is no longer the solar energy heat utilization industry in the original sense, but it has entered a new era of solar energy heat utilization, which is also our great solar energy era. Big solar energy is centered on the use of solar thermal energy, and has achieved diversified development in terms of product development and market development. First, from the perspective of the use of the field, it began to expand from domestic hot water to thermal power generation and applied to agriculture and industry. Second, from the standpoint of product composition system, a single solar water heater is not the mainstream. Solar energy products developed around clean convenience, safety and reliability show a diversified development trend, including flat panel solar energy, wall hangings on balconies, heat pumps, hot water projects, and solar heating. Refrigeration, solar thermal power generation, and enamel liners in accessories. With the advancement of science and technology, solar products developed in the future will be even more abundant.

Squandering for fascinating eyes. In order to survive, solar water heaters must improve service quality and requirements, increase service outlets, expand the sales volume of enterprises, and improve the image of the industry itself; on the other hand, to speed up the introduction of new standards, the solar thermal energy utilization industry will have a A good market environment.