“The pan-home industry has more than 4 trillion markets. At present, the industries that are not Internetized in China are mainly heavy products and heavy services. In fact, the core competitiveness in this area is all online.†Alibaba Tmall home improvement person in charge The customer believes that the largest traditional home improvement company is currently worth two to three billion yuan, and the overall market share is still very low. For Internet home improvement companies, they need to focus on their most accurate customer base, providing them with a complete home improvement service from start to finish. More Suzhou furniture information is available at http://
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Crack the user's pain point, Internet home decoration, reshape the industrial value chain
Renovation is a “complex project†that many home buyers must face. However, the current decoration industry is mixed, and the frequent shoddy and price traps are even more afflicting. According to the statistics of the State Administration for Industry and Commerce, one of the top ten hot issues of consumer complaints in China in 2014 was the decoration and decoration of building materials and furniture.
With the rise of the Internet, mobile Internet and e-commerce in recent years, Internet home improvement has gradually been regarded by the industry as a “rich mine†that needs to be deeply cultivated. Various home improvement e-commerce platforms have sprung up and become a big one in the current O2O boom. tuyere".
Recently, the Ukrainian e-commerce company, which specializes in Internet home improvement, has released new products and strategic layout for 2016. It announced that it will reorganize the home improvement consumption scene by integrating upstream and downstream resources of the industry chain to enhance high-quality products and services. User experience and satisfaction.
The house cattle e-commerce company said that the house cattle e-commerce will help consumers solve the pain of home decoration, so that consumers can get rid of the cumbersome and cumbersome home decoration process. Among them, in terms of material supply, the homebuilding company's parent company, Netcom Group, focuses on Greentown e-commerce, which provides building materials and building equipment for engineering customers. The main building materials provided by the company are first-line brands at home and abroad, and are 100% authentic. In terms of product research and development resources, the house cattle e-commerce has a professional design team to meet the customer's individualized creative needs at the platform entrance and realize the transparent specification of the quotation; in terms of service implementation, the house cattle e-commerce provides online construction progress management and node supervision. Consumers can get photos and reviews of construction status through mobile applications.
"Of course, the particularity and complexity of the home improvement industry determines that it still needs to take care of the stakeholders in the entire industry chain while embracing the Internet." The house cattle e-commerce is not a home improvement company, but a connected customer and home improvement industry chain. A platform for partners. The company will focus on optimizing the entire industry's interest structure to form a multi-win ecosystem. For example, the supplier cooperates with the house cattle e-commerce to achieve efficient coordination of the service process and business transfer links; the house cattle e-commerce provides professional, standardized design drawings, construction techniques, project management and professionalization for the home improvement company and home improvement industry practitioners. Customer management training, while increasing their real income and enhancing market competitiveness, reshaped the overall reputation of the home improvement industry.
According to Jia Shenghua, director of the Real Estate Research Center of Zhejiang University, with the arrival of real estate “post-hardcover eraâ€, the Internet home improvement platform of the house cattle e-commerce will pose a serious challenge to traditional home improvement enterprises. For traditional home improvement companies, the opportunity to make money using information asymmetry will be greatly reduced.
Internet home improvement ushered in financing tide will welcome the reshuffle in the next two years
2015 is the first year of Internet home improvement, and many "Internet home improvement" companies are born through the Internet +. According to incomplete statistics, there are currently 200 Internet home improvement platforms in China.
At the same time, Internet home improvement has entered the financing tide. Since 2015, Sequoia Capital and E-House Capital have jointly injected nearly 60 million U.S. dollars into Net-Building Group. 58 cities have invested in the O2O company Tuba Rabbit for $34 million in cash. Home Network announced that it has received $160 million in Series D financing... According to incomplete statistics, there were only 22 domestic Internet home improvement industries that received financing in the first half of 2015.
Liu Xing, managing director of Sequoia Capital China Fund, believes that many companies are flooding into the Internet home improvement industry, indicating that this field is indeed a field worthy of attention. Everyone feels that users have pain points; on the other hand, related companies receive financial support. It also verified that this is a reasonable field of entrepreneurship. However, the industry must be a big wave in the next two years, and the survival of the fittest.
In the view of Lou Tao, the investment director of Yiju Capital, the domestic home improvement industry is still the industry that has been the least transformed by the Internet. The overall home improvement market is worth several trillion yuan, but now the Internet penetration rate is less than 3%, while many other traditional industries Internet penetration has reached about 10%. At the same time, it is worth noting that the Internet home improvement industry pays more attention to the service experience and needs online Internet tools and offline services. Its operating model must be O2O, rather than a simple website. In particular, we need to pay attention to one aspect of Internet home improvement. One is integration, the other is control, and the third is service.
Internet home installed into the investment market penetration rate of only 3%
In response to the various drawbacks and user pains in the traditional home improvement market, the concept of Internet home improvement has warmed up rapidly since 2015, attracting a large number of Internet companies, building materials and home furnishing enterprises, traditional decoration companies, venture capital and other parties to compete. Experts said that the current domestic Internet home improvement market penetration rate is still low, and the future development space is huge, but the complex characteristics of the home improvement industry also put forward higher requirements for the Internet home improvement platform. In the next two years, the industry will enter the process of survival of the fittest and the big waves.