Analysis of domestic market in hardware second and third tier cities

Abstract China's hardware industry has long been a typical “export-oriented” industry, and exports have always been the “engine” of the Chinese hardware industry. However, the international financial crisis that broke out in late 2008 severely hit the "export engine" of China's hardware industry, resulting in the majority of five.
For a long time, China's hardware industry is a typical "export-oriented" industry, and exports have always been the "engine" of the Chinese hardware industry. However, the international financial crisis that broke out in late 2008 severely hit the "export engine" of China's hardware industry, causing most hardware companies to fall into a dilemma. Many hardware companies are passed by.

With the fierce competition in the domestic hardware market, the competitors of Chinese hardware companies will not only be peers of domestic independent brands, but also multinational hardware brand giants. But at the same time, we should also see that the localization of international brands still has a long way to go. The Chinese market is huge, and consumer demand will also be different. The difference between China and foreign countries is a problem that must be faced when entering the Chinese market.

As one of the most important bases in China's hardware enterprises, Wenzhou, Wenzhou's bathroom hardware industry is mostly small and medium-sized enterprises, enterprise operators have small investment, and the asset-liability ratio is not high. Therefore, the risk of increasing production costs and declining corporate profits is not high. However, in the face of the current restrictions on the purchase of real estate in the domestic market and other factors, the author believes that SMEs need to do a few good considerations in the hardware domestic market.


Second and third tier cities are the mainstream consumer market

Hardware plays an indispensable role in our daily lives. From the perspective of real estate development trends in the future, the national home hardware market is expected to grow by 3% to 5% annually in the next five years. From the perspective of domestic hardware supply, the domestic hardware brands occupy 65% ​​of the mainstream status. In the process of national call for urbanization, the eastern coastal areas are at the forefront, and the central and western regions are the focus of development, and the current housing prices are increasing. There are also affordable housing and new rural construction.

Create products that suit your consumer base

The price of products with different brands, styles and functions of bathroom hardware pendants is quite different. Bathroom accessories are consumables due to frequent use and rapid product updates.

The market space of bathroom hardware accessories is very huge. From the material point of view, the bathroom hardware on the market is mainly made of titanium alloy, pure copper chrome plating, stainless steel chrome plating and space aluminum. Titanium alloy hardware is the most exquisite and durable, but the price is the most expensive, the price is in the hundreds or even thousands of yuan; pure copper chrome-plated products can effectively prevent oxidation, quality is guaranteed, is the mainstream of the current market, the price is about 100 yuan Stainless steel chrome and space aluminum have the lowest price, and are less than one hundred yuan, but the service life is also the shortest. From the color point of view, these new generation of bathroom hardware products are mostly free from the original hard and cold stainless steel color, silver white and brass color occupy the current mainstream.

Do a good job in brand accumulation, rooted in market demand, bathroom hardware accessories companies need to enhance brand awareness, first of all to do a good product quality, long-term wet bathroom, good quality products can be more durable; secondly, good product appearance, whether it is elegant series or personality The series has its own characteristics to be remembered by consumers; once again, it is necessary to accumulate brands for a long time, promote them well, and use advertisements or e-commerce platforms for publicity. One day, it will stand up to the "Chinese waist plate" and become the leading brand in the bathroom hardware industry.

Through our company, intensive cultivation, grasp the consumer psychology and habits of our consumers, do a good job in product styles and services, and channel construction, I believe that market growth is at hand.

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