Flooring Market Creates a New Model of Cooperation and Competition

With the continuous rise of wood raw material prices, human resources costs, and transportation costs of floor materials, the production cost of floor companies is also in a stage of continuous increase, facing the fierce competitive pressures of the industry and the pressure of various parties, and the era of comprehensive competition in the flooring industry market. Already coming.

Fierce competition has caused sellers to dare not raise prices, and many floor companies have had to reluctantly reduce profits. From the point of view of the main body of the consumer market, consumers are more and more rational, and the popular price promotions in previous years have lost the power of the past. In addition, under the influence of national policies, many floor brands that previously locked into the international market have also turned to seize the domestic market. Brands compete for heat and heat inside the company. To a certain extent, the cost of floor marketing continues to rise, and traditional marketing models are facing severe challenges.

Each brand is more and more down-to-earth, no longer playing with the concept of speculation that is nothing, the terminal store image is transformed according to needs, after-sales service is gradually strengthened ... This series of changes have shown that the various floor brands have entered the construction phase of the brand connotation This will make the brand's personality more and more obvious. The more prominent each brand's personality is, the more focused target customers are, and the more consumer groups with different needs can understand their respective selection directions and focus on the relevant floor brands.

In the future, the market will enter a period of all-round competition. With the sharp increase in the prices of production materials and labor costs, and the large number of stores entering the market, products and brands will follow up substantially. The era of competition and integration has come. How will the flooring industry meet the challenges? It pointed out that due to the shortage of resources and the impact of national policies, the prices of products will tend to increase. Industry insiders pointed out that market competition is an inevitable phenomenon in the development of market economy, and the future is an era in which competition and cooperation coexist.

Competition and cooperation are reflected in different aspects. For each floor company, it must be able to identify market positioning, customer positioning, brand positioning, establish a unique brand personality, enhance its own competitiveness, and occupy and expand the market.

In addition, the future market will require cooperation and co-existence between the relevant floor companies to attack the market in a group form. This requires companies of all brands to be good at sharing interests with others, make good use of the leveraging principles of resource integration, and develop peer and cross-industry alliances to complement each other's advantages, and to use the power of group operations to create innovative profit models so that alliance floor companies can enjoy each other The other party's greatest value is to achieve mutual benefit and win-win.