China's high-end hardware or controlled by foreign companies

Industry prospects The OEM is always the order, production and delivery. This kind of complete attachment to the other party's industrial model is very dangerous. Once the customer changes, the company is likely to fall into a complete crisis.

Shi Haolan, executive vice president of China Hardware Products Association, will face big reshuffle in the next decade. Yesterday, at the 2013 China International Hardware Exhibition Dali Promotion Conference, Li Yinsheng, president of the National Association of Industry and Commerce Hardware & Electrical Commerce Chambers, remarked that at present more than 2,000 enterprises above designated size may shuffle to only 20 in the next ten years.

Most of the high-end hardware was controlled by foreign companies at the promotion meeting. Shi Xiaolan, executive vice president of the China Hardware Products Association, said that last year Guangdong exported a total of 22 billion U.S. dollars worth of hardware, but in the same year, hardware imports were 4 billion U.S. dollars. Exports rank second in the country. In the first half of this year, hardware imports also amounted to US$1.8 billion. Shi Lanlan said that this means that a large part of Guangdong's high-end hardware is controlled by foreign companies. Li Yinsheng, chairman of the All-China Federation of Industry, Hardware and Electrical Machinery Association, agreed. Li Yinsheng said that the domestic hardware industry does not have its own brand, but at best it has its own brand. He believes that China is a big metal country, but it is not a hardware power. In terms of technology, China has a big gap compared with Germany and Japan, and domestic entrepreneurs tend to make quick money rather than quality and research and development. Input. Shi Xiaolan, for example, said that the vacuum insulation cup produced in China is inferior to Japan's insulation performance. What are the reasons? Their research found that domestically produced products only vacuum for 12 minutes during production, while Japanese companies vacuumed for 15 minutes. The gap between these three minutes makes the quality of the two very different.

Enterprises that cannot independently research and develop will be gradually eliminated. Shi Yaolan stated that the country has already proposed to export its OEM-based products to its own brand. The OEM will always only receive orders, production, and delivery. This kind of situation is ignorant of the domestic market, standards, and trends, and this type of complete dependence on the other party's industrial model is very dangerous. Once the customer changes, the company is likely to fall into a complete crisis.

However, Li Yinsheng believes that moving from an OEM to an independent brand is very difficult. This will at least have a major reshuffle in the next decade because many companies do not have the idea of ​​creating their own brands, and they are prevailing.

Li Yinsheng also said that the current overall impression of domestic hardware is low-end, which led to the export market concentrated in Asia, the Middle East, South America and other places, this impression also makes many companies afraid to invest in research and development, because you produce expensive Nothing to buy, others would rather buy abroad. Although the current environmental impact on the hardware industry is not large, but in the next ten years of reshuffle, scale enterprises that do not have independent research and development or have no technical content are likely to be eliminated. It is estimated that they will eventually shuffle to only 20 homes. .