In recent years, accidents caused by unqualified cable products have become commonplace and have caused serious threats to the lives and property of the people. The fire problem caused by the cable product quality has also received great attention from the national quality supervision department, and many parties called for the cable industry to be clean, responsible for the users, to seize the quality, and conduct spot checks and other methods in various regions, and to violate certain laws and regulations. Cable manufacturers have cracked down hard. Although every random inspection can find that the cable quality of individual cable manufacturers is unqualified, but the quantity is often not much, and it is still in a state of good news and no worry. It is not difficult to understand that since cable manufacturers have greatly promoted the increase of local GDP, it is not difficult to understand the local protection of cable manufacturers. Even in some industry exposures, we often see that some cable manufacturers let unqualified cable products flow to the market by buying local quality inspection departments and other methods, leaving consumers feeling angry and uneasy. The reason why the number of cable companies that misrepresent illegal cables in the spot inspection process is determined by the market. At present, the domestic wire and cable market can be described as frequent chaos, fake and shoddy, shoddy, cutting corners, shoddy and other phenomena is well known, let alone through the author's visit to the market found that some cable products sold in the market, despite the low price, However, most of them are unqualified, but sales are still selling well. This phenomenon occurs because the unsuccessful competition rules of the cable industry are naturally low-price competition, and cable products, which are often cheaper, are more favored by consumers. Many cable procurement companies know that the quality of cable products is unqualified, but they still purchase it. In the application process of cable products, there is generally no problem within a short time. It often takes several years until the cable ages or other conditions occur, and it will only explode in a more intense manner, such as a fire. It can be seen that although China's wire and cable industry exceeds the United States, it has become the world's largest wire and cable manufacturing industry with the largest consumer scale and the fastest growing market. However, China's wire and cable industry is in urgent need of rectifying the current market's disorder. If not, China's cable market can only be maintained in a big but not strong situation, and it is extremely unfavorable for the development of the domestic cable market. Moreover, as a supporting industry of the national economy, the cable industry is widely used in various fields of national construction, and cables. Although the line looks insignificant, it often determines the success or failure of a project and should not be ignored. In the Twelfth Five-Year Plan, all walks of life in our country have ushered in a new round of development. The urbanization construction is advancing rapidly. The urban rail transportation usher in new development, the pace of new energy construction has accelerated, and ships and aviation have developed rapidly. The acceleration of power grid construction and the construction of UHV projects in succession have created a huge market for the wire and cable industry. The data shows that China's wire and cable industry will continue to develop at a high rate faster than the national economy. According to calculations, the GDP growth during the 12th five-year period and the next 10 years will be more than 7%, the CPI will be controlled at about 3%, and the average annual nominal GDP will increase by more than 10%. After 10 years, the total GDP will reach 140 now. % The total GDP in 2010 will be 36.5 trillion yuan, and by the year 2020 it will reach 51 trillion yuan. If we take into account the gradual appreciation of the renminbi (average annual average of 2.7%) to 5.1 or so, the GDP of the mainland of China will be in 2010. To reach 10 trillion US dollars, per capita in the 7,000 US dollars. In the past ten years, the growth rate of the total output value of the wire and cable industry was 10-15% faster than that of GDP. It is estimated that by 2020, the output value of the wire and cable industry will be conservatively estimated at more than RMB 3 trillion. At present, the output value of irradiated wire and cable accounts for the total output value of wire and cable. The proportion is not high. With the advancement of technology and society, improvement of living standards, and improvement of environmental protection requirements, people's understanding of high-quality and high-end new products will change, and the demand for advanced high-performance wire and cable will continue to expand. Faced with such a large market, the domestic cable industry should create a seize opportunity and strive for a subversive development. However, the situation was not so ideal. Instead, it caused the blind investment in the wire and cable industry in China to intensify and seriously overcapacity. The average operating rate was less than half, especially in recent years, the scale of production investment has run out of control, and all kinds of cable production lines are blooming. The oversupply of most products, the low price bid, the lack of market management, and the fierce competition in the market, coupled with the operating pressure caused by the continuous rise of raw materials, make counterfeit and shoddy, shoddy, cut corners and shoddy work, shoddy phenomenon, industry product quality level situation Very serious. Instead, leading foreign cable manufacturers such as France's Nexans, Germany's Priusman, and U.S. General Cable all entered China, occupying China's high-end cable market, and domestic cable manufacturers have been trapped in the low-end market. In the competition, a big price war has played a role in cutting corners and obstructing the relations between quality inspection departments, and has no time for new product research and development. In the long run, a vicious circle has been created. Various companies have been tied up by their rivals and the market. If bad competition is not adopted, it will be difficult to make profits. Without profit, it will be difficult for companies to operate. There will be no way to develop new products... However, the market is cruel. Enterprises that cannot meet the market demand will eventually be eliminated. The high-end market for cables has been the case. Although the low-end and mid-range markets are mired in mud, with the growing concern of the relevant state departments in the development of the wire and cable industry, this disorder Competition cannot be long-lasting. What is more likely to happen is the survival of the fittest and mergers and reorganizations. For example, in China's first-tier cities such as Beijing and Shanghai, there are relevant regulations, such as the prohibition of the use of polyvinyl chloride cables in important buildings to avoid large amounts of smoke and chlorine during fires, causing more casualties, and the use of halogen-free and low-smoking cross-linking Olefin insulated wire and cable have become local regulations in these areas, and as the awareness of environmental protection increases, the application of such wires will gradually expand. In addition, with the EU's promulgation of the ROHS Directive, the development and large-scale adoption of eco-friendly wire and cable has become an international trend. At present, the application of fire-retardant and fire-resistant cables at home and abroad has been expanded to many fields. For example, mining, general-purpose rubber cable, elevator cables, and cables for household appliances all have different degrees of flame-retardant requirements. This means that if domestic cable manufacturers still lack the spirit of thinking in times of peace, they are still unclear about their own situation. They still do not increase R&D costs, and research and development of products that are more in line with the market will likely meet a fatal blow. What's more, under the high concern of the relevant departments of the country, various regulations and standards have been issued one after another, which means that the cable market will become more standardized, and most of the chaos currently existing will be eliminated one after another, although this is not a short-term solution. problem. But for cable manufacturers who plan long-term development, they have to trigger more in-depth thinking.
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How to End Vicious Competition in Low-end Cable Market