Potential of lock industry

At present, China's most important lock production base is concentrated in Zhejiang, Guangdong, Shandong and other places. In recent years, with the rapid development of the housing industry and the automotive industry, the lock industry has shown a strong momentum of development. According to incomplete statistics, China's lock industry has achieved an annual output value of 60 billion yuan.

At the same time as China's lock industry is developing at a high speed, it is also facing various "internal and external problems." First, the domestic price war is still hot. This is because the competitiveness of many domestic lock-making companies comes from meager profits and low-cost occupation of the market. Second, foreign brands have grabbed market share. The giants of foreign locks have flooded into the Chinese market and accelerated the acquisition of Chinese lock companies. This is the most direct expression of the competition between international brands and domestic companies.

Faced with such a mixed market environment, challenges and opportunities coexist, how to stimulate the power of corporate brand, and look for vitality in the crisis, break out?

Breaking out of the market, the brand is king According to Champ Consulting in the “2013-2017 China Lock Market Research Report” pointed out that: high-end lock products have become the mainstream consumer market trends, in order to get a better long-term development, but also in the production process And made new breakthroughs in marketing. It is necessary to develop and apply the latest technology and new materials, improve production processes, increase the durability and decorativeness of products, and at the same time increase efforts to adjust product structure, make high-tech, high value-added door locks the focus of research and development, and implement brand strategy. Further improve brand awareness, pay close attention to quality management, strict quality standards, and cultivate a group of industry brands that are hard and famous.

Golden Point atoms believe that the brand's reputation comes from its indestructible quality assurance. Because the company passed the ISO9001 international quality system certification in 2006, and has advanced testing equipment and technology, it has developed strict product quality inspection and supervision measures, providing a powerful guarantee for manufacturing first-class products to meet consumer demand.

High-end locks, upgrading brand value With the rapid advancement of high technology, the rapid development of pillar-type industries such as residential, automotive, middle- and high-end office buildings, and hotels, and defense, public security, and financial systems are increasingly strengthening the demand for highly protective lock products. High-end locks have become popular.

Therefore, Jindian Atomic Co., Ltd. keeps pace with the times to increase brand awareness and implement brand strategy, and has increased the development of high-end lock products. Change their situation, grab high-end market share, enter the ranks of developing high-end smart locks, create a number of high value-added, high-quality, high-performance products, upgrade brand value, start with the international giants shoulder to shoulder, to explore and seize the high-end market .

The lock industry should aim at market development opportunities, improve quality with independent innovation as its driving force, and develop high-end products to win the recognition of more consumers in the market and share the cake of high value-added markets. Without fear of the industry market surging, enhance the company's own brand construction and stimulate the atom's power of the brand.