Cabinet hardware industry contains strategic opportunities to break the tradition

The difficulties and challenges faced by the cabinet industry now also contain strategic opportunities for breaking the tradition and hybrid innovation. It is precisely for the enterprises with boldness, vision and courage that they have left enough space to implement corporate business transformation, marketing innovation and brand upgrading. This is the best time for local cabinet companies to achieve leapfrog development.

Cabinet brand marketing entered the hybrid building industry, ceramics and cabinet industry exhibition in the era of innovation, with international brands represented by Kohler, TOTO, American Standard, and Lejia as well as local brands represented by Huida, Wrigley, Zhongyu, and Marco Polo. The pound debuts, the scene is spectacular, the crowds of people are moving, and it is a colorful scene that seems to present a prosperous scene.

Industry dwellings:

The vigorous cabinetry industry on the surface of the seven large mountains carrying cabinet companies is experiencing the most severe pressure and test:

1. The overall cost continues to climb, and the difficulty in funding is increasing.

2. International brand strong dragon pressure top, local companies struggling to chase;

3. Violent competition in the industry with low quality, and the value of the product does not go up;

4, the industry concentration is quite low, the brands scattered in the ground;

5. Exports hit a bottleneck, all manufacturers have returned;

6. Diversification of consumer needs and plans to keep up with changes;

7, brand marketing innovation is weak, the leap-forward development has been blocked.

Strategic opportunity:

The historical revolution in the Chinese sanitary ware industry was first and foremost the sustained development and upgrading of the Chinese economy, bringing about rapid development of the urban and rural housing industry and the rapid expansion of the sanitary ware industry. China will soon become the second largest cabinet market in the world in the next few years. This is the basis for many domestic and foreign companies to invest in the Chinese cabinet market at any cost.

Followed by the upgrading of the Chinese market structure, promote the upgrade of the development of sanitary ware companies, and triggered a new round of mergers and reorganizations and new rankings of brand status. What is most important is the historic changes in the properties of the cabinet industry triggered by consumption upgrades. Consumers’ basic functional requirements for cabinet products, as well as cheap and practical consumer psychology, have begun to shift the additional functional needs of brands such as emotion, culture, art, vision, intelligence, environmental protection, energy saving, humanity, and so on. The industry attributes of cabinets also come from the marginal building materials of the past. The industry has developed towards furniture, fashion, clothing, culture and other cross-industry developments. This is a historic strategic opportunity of a lifetime, and is also an inevitable trend and choice for future cabinet industry upgrading and brand promotion!

At the same time, the difficulties and challenges faced by the cabinet industry now also contain strategic opportunities to break the tradition and transform and innovate. It is precisely for the enterprises with boldness, vision and courage that they have left enough space to implement corporate business transformation, marketing innovation and brand upgrading. This is the best time for local cabinet companies to achieve leapfrog development.