How hardware tools can increase market share

With the development of society, people's living standards have gradually been improved, people's quality of life has been improved, the requirements for materials have also been relatively enhanced, and the purchase rate of automobiles has also increased. The automotive aftermarket, especially the vehicle maintenance market, is also in full swing, which has also increased the demand for the hardware tool market. According to statistics, in terms of China’s vehicle ownership, it has exceeded 35 million vehicles, of which private cars exceeded 18 million, and new cars accounted for 60% of them in the last 4 years.

Under normal circumstances, the market demand for car after-sales service is between 4 and 9 years in the use of vehicles is the largest. According to the international prevailing view, the profit generated by the car aftermarket is compared with the relative pre-market, the ratio is approximately 7:3. On the entire automotive industry chain, the profits generated by the post-market will be at least more than double that of the pre-market. In the foreign automobile market, 50% to 60% of the profits are generated in the service sector, and China's auto aftermarket will show a geometric growth. According to the deduction, the market size in 2011 will reach more than RMB 350 billion. The global demand for manual tools will also greatly increase. Demand for hand tools in some developed countries will increase at a rate of more than 10% per year. China's hardware industry is facing a fast-growing market, we must seize the opportunity, clear the focus of development, and promote the transformation and upgrading of industrial structure; enhance the ability of independent innovation, especially technological innovation, is to enhance the strength of the enterprise itself; both markets simultaneously, establish channels, brand promotion and Maintain and do a good job inside and outside, in the increasingly fierce market competition and rapid growth in the market, quickly occupy or expand market share.

First, a clear development focus to promote the upgrading of industrial structure vigorously develop electric tools, hand tools, measuring tools, range finder, pneumatic tools, garden tools, desktop tools, tools, hardware, building materials, car tools, bathroom hardware, kitchen tools Such products, speed up the formation of multi-species, multi-standard, serialized core technologies and products with independent intellectual property rights.

Second, the combination of production, education and research to enhance the ability of independent innovation to accelerate the establishment of the enterprise as the main body, a combination of production, education and research, technological innovation system. During the period of the 12th Five-Year Plan period, a number of major technological innovation projects were implemented to encourage and help enterprises to strive for national and provincial key technological innovation and industrialization projects of scientific and technological achievements.

3. Both domestic and foreign sales companies taking into account the two markets simultaneously In the case of strengthening independent innovation and creating their own brands, they actively participate in both domestic and international sales, walk on two legs, and have two markets simultaneously. At the same time as OEM production, it will accelerate the transformation and upgrading of the industry, improve the quality, and create independent brands and brand names, which will play an important role in promoting exports. The two markets will help each other to contribute to the stable and sustainable development of the company.

Fourth, the establishment of channel brand promotion must first ensure the quality of the product, and then carry out proper promotion of the brand, brand promotion is a very important step, you can establish your own sales channels in the country, through the agent to supply the brand marketing, you can also There are many ways to promote cooperation with the media, which requires the company to dig out the appropriate methods through its own efforts.

In fact, at present, domestic enterprises have many unsatisfactory after-sales services, or basically no after-sales service, which has become a major weakness in corporate development. In the face of increasingly fierce market competition, if domestic companies do not pay attention to it, it will affect their long-term development, and doing a good job selling services is also a top priority.