Hardware industry needs to take 7 steps from big to strong

"Combining the 30 years of development experience and achievements of the hardware products industry, we can conclude that its core competitiveness factors include product competitiveness, information and industrial integration, brand building, corporate culture cultivation and rational and orderly development of the industry's ecological environment. 'The five components are formed. In the next few years, the hardware product industry will want to achieve a significant increase in its core competitiveness, so as to achieve a perfect leap from a hardware-producing country to a strong country in China, and it needs to take a good 7-step road." The topic of industry core competitiveness is firmly stated.

The seven steps that the expert emphasized include: strengthening the revision of standards, comprehensively improving the quality of industry products, strengthening the cultivation and development of industrial clusters, and promoting the optimization and upgrading of industries; establishing and improving the economic operation analysis system and the industrial damage warning mechanism; The demonstration role of key enterprises will promote brand building in the entire industry; encourage enterprises to continuously promote technological progress, fully explore and consolidate domestic and foreign markets; increase the use of new technologies, new materials, new processes, and new equipment in the industry; improve industry organizations Construction, improve its service level, use international perspectives to solve problems for the industry, and then expand the visibility of the entire industry.

At present, China's hardware products industry has a complete range of products, and many of its products rank first in the world, occupy a large share in the global market, and are sold to more than 220 countries and regions. According to the incomplete statistics of the industry, as of the end of the “Eleventh Five-Year Plan” period, China’s hardware products industry has reached 40,000 enterprises above designated size, and the total annual output value has reached more than 800 billion yuan. During the "Eleventh Five-Year Plan" period, China's hardware exports increased by an average of 15%. Statistics from the Customs show that in 2010, the total import and export of China's hardware products reached US$74.923 billion, an increase of 30.1% over the previous year. Among them, total exports were US$57.51 billion, an increase of 31.4% year-on-year; total imports were US$17.412 billion, an increase of 26% year-on-year. China's hardware products are mainly exported to the United States, Germany, Japan, Britain and other countries and China's Hong Kong region; imported products are mainly from Germany, Japan, the United States, South Korea and other countries and Taiwan.

After 30 years of accumulation, China's hardware products industry has been rid of the past "small, miscellaneous, dirty, chaotic" backward image, both the traditional and modern, both labor-intensive and quite technical content of the modern hardware industry image has been gradually established . What is more important is that the five key competitiveness elements in the hardware products industry have achieved considerable success. Taking the brand building as an example, through the implementation of the brand strategy, the brand awareness of the entire industry has been greatly improved, and a number of brands that are deeply loved by the market and consumers have emerged. Among them are Zhang Xiaoquan and Sanhuan. Double Happiness is a brand that has been growing for more than a hundred years or nearly 100 years. It also has brands like Wanjiale, Wanhe, Fangtai, Shuaikang, Boss, and Jiumu that have grown in recent years. In terms of product competitiveness, by 2011, the number of patent applications filed by the entire industry reached 24,384, of which 240 were international patents; there were 393 national and industry standards that were currently valid and have already been established in the industry. "Standard" has become the consensus of the industry; at the same time, the major companies in the industry have increased investment in production equipment to improve and continuously improve the production process; companies attach great importance to the construction of technological innovation system. Among them, five hardware products enterprises, including Fujian Zhaoxing Zipper Technology Co., Ltd., Guangdong Wanjiale Gas Appliances Co., Ltd., Ningbo Xinhai Electric Co., Ltd., Yantai Sanhuan Lock Industry Group Co., Ltd. and Ningbo Fangtai Kitchenware Co., Ltd., have also won national-level enterprises. Technical center title.

In spite of this, the continuous improvement and enhancement of core competitiveness is still a long time in the future, and China's hardware industry needs to face and solve problems. The hardware products imported from the current domestic market are mainly based on high-end and high value-added products, and the entire industry is exposed from foreign trade friction and trade technical barriers from time to time. For example, the European Union recently issued a consumer warning on hardware and electric tools from China.

It is precisely because of this that the hardware product industry has proposed measures in terms of standards, industrial clusters, establishment of early-warning mechanisms, brand building, and other measures to enhance core competitiveness.

According to briefings, at present, although there are nearly 400 standards in China's hardware products industry, some of them have not adapted to the rapid development of industry requirements, and must be revised in the light of actual conditions to achieve the purpose of standardizing and leading the healthy development of the industry. Improve product quality. In the industrial cluster construction, there are 42 large-scale clusters in the whole industry. They do not need to vigorously carry out independent innovation activities to accelerate the pace of upgrading and upgrading, so as to achieve high quality, high standards and high efficiency in the hardware industry. In recent years, the occurrence of the international financial crisis has made it increasingly important to construct an analysis system that comprehensively reflects the economic operation of the industry and an industrial damage warning mechanism. It can not only reduce and avoid unnecessary losses of industries and enterprises, but also Can establish a good brand image of Chinese hardware products. At present, the positive role of leading enterprises in promoting technological progress has been fully demonstrated. In the future, through good policy support, they still need to continue to amplify the demonstration role, thereby promoting brand-building, innovation and development, and energy conservation and emission reduction across the industry. height.