How the security industry has skyrocketed again as the market gradually becomes saturated

At this stage, the rapid development of the domestic security market has come to an end. It can be said that it has entered a trend of oversupply. why? Because the construction of the safe city project tends to steadily increase the development stage, and the development of the security service operation and service market is slow. All of these have led to the security market's demand will not soar as the previous two years; coupled with the continuous development of the economy, accelerate IT, Other companies with strength in home appliances, telecommunications and other industries have joined the security market and have increased the competition in the entire security industry. It can be said that the current security industry has entered a situation in which overall profits have been declining. The market is becoming saturated. How can the security industry soar again?

Security regional market analysis At present, China's security market has formed a tripartite pattern, namely, the Pearl River Delta region, mainly in Shenzhen, the Yangtze River Delta region, mainly in Zhejiang, and the Bohai Rim region, which is mainly located in Tianjin. In addition, the security industry in Fujian Province is also very distinctive. In the areas of Chengdu-Chongqing Economic Zone in the southwest and the Wuhan City Circle in the central region, the future development potential of the security industry is also very large.

1. In spite of the formation of a three-pronged market structure in the Pearl River Delta region, the Pearl River Delta is still the undisputed leader in terms of market size and total volume. Over the years, it has been playing a "window" role in China's security industry. The share can be said to be the combined market share of the Bohai Rim and the Yangtze River Delta. It may not be able to match the market share of a single region in the PRD. Shenzhen is known as the capital of security, while Guangzhou is the security center and Zhuhai is the industry treasure.

As the leading city in the Pearl River Delta region's security industry, there are 1,730 security companies in production in Shenzhen, accounting for 40% of the country's production-oriented security companies. The output value of security reaches nearly 765 million, accounting for 35% of the country's total security output value. Typical corporate cameras: Hong Tianzhi, Ai Like, Bao Qianli, Wave Grain Intelligence, Yonghui, Xiangfei, Jingyang, Wanjiaan, Jiaxin Jie, Jin Sanli, Shenfu, Dongriyue, etc.; Building Talkback : As far as Androgrand, Hui Ruitong, Zhengxing Special, Meige, Matsumoto first world, Jinjiajia, Xingtianxia, ​​gems, etc.; anti-theft alarm: represented by Horn, Mean, etc.; Monitor: Skyworth Qunxin , TCL new technology, Witkey special; access control: HID, Kesong, Wanglong, Zhongkong Electronics, Pick, Rao, Ott and so on.

Guangzhou is known as the security center. Typical enterprises include Guangzhou Weisong, Anjubao, and Bell Power.

Second, the typical enterprises in the Yangtze River Delta region 1, Hangzhou: From the obscure to the industry leading enterprises typical of Hikvision, Zhejiang Dahua, Dali Technology.

2. Shanghai: Typical enterprises of foreign companies are Honeywell, LG, Tamron, and Siemens.

3, Jiangsu: security industry to be soared Third, the Bohai Rim Bohai-based Tianjin, Tianjin is the innovation beat security, as well as Beijing, famous for the Olympic Games and other major events in innovative applications.

Saturation, service and development of second- and third-tier cities are the breakthrough for security surges again. With the development of economy, people gradually strengthen their own security awareness, and personal security, home security, community security, and urban security have formed a “big Security situation. However, there are a large number of security companies and they are in good and bad positions. With the intensification of market competition, well-known foreign companies occupying the traditional high-end market have also begun to attack the mid-range market. In the low-end market, due to the low barriers to entry, a large number of local security have been accumulated. Enterprises, price wars broke out frequently. However, as the market continues to regulate, in addition to traditional competitive factors such as functionality, quality, and price, services have become powerful as an effective means of competition.

In addition, the development of second- and third-tier cities is also a top priority for development. With the opening of the secondary and tertiary urban security markets, the regional market imbalance will ease. In terms of geography, the traditional domestic security market is dominated by the three regional markets in the Pearl River Delta region, the Bohai Rim region, and the Yangtze River Delta region. Whether it is the supply of products and services or the demand, it occupies most of the domestic market share. In recent years, with the maturation of these regional markets, supply and demand have basically reached saturation, and competition has become increasingly fierce. This has forced more and more security companies to start investing their sights in large and medium-sized cities in the middle and western regions of the country, with increasing emphasis on these two or three. The development of the market has accelerated the development of the security market in these areas and has also eased the unbalanced development of China's regional security market.

Therefore, if we say that the second- and third-tier urban security market in the past few years was considered a "chicken rib" in the security industry, more and more security companies have now regarded it as a "sweet potato." It can be said that the secondary and tertiary security market is the characteristic of the continued development of China's security industry in the future. It is also the basis for the popularization of security operation services and the prerequisite for security services to the general public.