Jinshi Hardware: Independently Creates a Brand and Gets Out of a Transformation Road

Not long ago, Akzo Nobel Group Co., Ltd., one of the world's top 500 companies, cooperated with Hangzhou Jinshi Hardware Co., Ltd. to establish the Akzo Nobel powder coating rapid proofing service center in Guali, which will radiate nearly 60% of the economic activity in the furniture market in the region. The involved output value is about 900 million.

Why is the world's largest paint manufacturing company setting the world's first powder coating mobile proofing center? Why can a gualene company attract the interest of the industry giants? From the growth and transformation of Jinshi Hardware in recent years, we may be able to find the answer.

Thanks to a clear product positioning, Hangzhou Jinshi Hardware Co., Ltd. was founded in 2003 and soon opened up a foreign market with excellent products. Jinshi Hardware became the designated manufacturer of two large US trading companies, and the products were exported to foreign markets. In recent years, the company has attached importance to the integration and management of corporate resources and has focused on making the outdoor furniture industry specializing in finesse. At present, it has passed the international quality management certification and has been accepted by CSR, CSCC and other internationally recognized certification organizations for its corporate social responsibility certification.

With excellent products and dedicated management methods, Jinshi Hardware's foreign trade business is smooth. In 2008, the annual output value of Jinshi Hardware's foreign trade reached US$30 million. However, as the head of the company, Sheng Haijun, the general manager of Jinshi Hardware, was not satisfied. He felt that if only the outsourcing model was adopted, the company could survive for a short period of time. However, being controlled by this person would limit the long-term development of the company.

In 2009, Jinshi Hardware made a bold decision for its peers: to suspend the OEM for American companies, to build its own brand SUNNY CASUAL midsummer furniture, to give up its stable and stable earnings, to take the independent marketing road, and to transform Jinshi Hardware. At the beginning, it was bold and firm. The road ahead is unknown, but the spirit of Sheng Haixin's heart not only comes from the product quality and reputation established over the years, but also controls the development of the company and the industry situation.

Adjustment of production and distribution models, Sheng Haiyi led the team, multi-channel visits, and development of customers. Actively participate in the world's leading exhibitions, overcome difficulties, actively plan exhibitions, build designer brands, and strictly control quality. With the novel design and quality recognized by consumers, more furniture industry consumers in the world can understand the summer, experience the midsummer and fall in love with the midsummer. Jinshi Hardware will also extend the industrial chain upwards, and will directly expand the purchase of raw materials from hardware to metal materials such as steel plates, which will increase the profitability of products. In order to meet the ever-increasing production capacity needs, under the support of Guali Town, Jinshi Hardware has built a new production plant, which provides enterprises with more refined and stronger products, and has created better supporting facilities and provided a broader space for development.

If it is not the global financial crisis that sweeps the globe, many foundry companies in the industry will appreciate the chill of foreign trade orders. They will not let them discover that Jinshi Hardware, which had been transformed four years ago, has once again taken the lead in the industry. . Not subject to the people's Jinshi hardware products, through a few short years of development, already with its own brand, the original only OEM two American factories, to achieve today's products in Europe and the United States market, and firmly rooted in the formation of the Jinshi Hardware Autonomy Market.

Since the beginning of this year, Jinshi Hardware has achieved steady development despite the fact that the general situation of foreign trade is not optimistic, and the foreign trade orders of independent brands have maintained steady growth. Last year, the output value of the company's foreign trade has reached the level before the transition.

At present, Sheng Haisheng is stepping up the layout of the domestic market and accelerating the transformation of the branded physical store and network marketing support. Let this stone-guarantee company lean against the trend, perform brilliantly, and continue to flourish in the industry. .