Brand competition is the “high priority” of the wooden door market competition

According to the 2009-2013 China Wood Door Industry Market Survey and Investment Analysis Report, currently about 50% of the market share is still in the hands of the “handworkers” or “small workshops” who work on-site or on a small scale.

With the continuous maturation of the consumer market and the continuous improvement of the living standards, the brand awareness of consumers has gradually increased, especially the recognition of the brand is extremely high. Nowadays, there are a wide variety of products, and there are thousands of manufacturers who come to this type of products, and many consumers want to understand the brand information and brand purchase behavior when they purchase the products. The current competition in the wooden door industry is fierce. Creating a brand has become a must for many companies.

Brand competition is the top priority of the wooden door market

The demand of the market creates the demand of the brand, and the brand building cannot be delayed. In the past few years of market turmoil, Chengdu Tangmen Wood Industry Co., Ltd. has always insisted on the shaping of the brand. The responsible person of Tangmen Wood said: “The company fully regulates the production process, realizes a virtuous cycle of quality management, grasps quality, and uses quality. To make a brand, in 2011, the wooden door market is faced with the challenge of reshuffle, and brand competition is the 'high priority of the wooden door market'."

The responsible person of Qingzhou Yimuxuan Wooden Door stated that whether it is the construction of its own brand of wood doors or the launch of its own finished product brand, it is an exploration process that constantly runs through the construction of the wooden door brand, and it is also the only way for the wooden door companies to seek upgrading and transformation.