2011 The entire bathroom industry encounters an expansion "bottleneck"

The whole kitchen, the whole wardrobe, the whole bathroom. . . The overall concept has been flooded in the home furnishing industry. The design of any single product, such as sanitary ware, bathroom furniture, bath screens, bathtubs, faucets, showers, tile fittings, etc., has been integrated into a unified environment with a unified style. The overall solution for home bathroom space. As a new and fashionable bathroom mode, the overall bathroom is favored by young consumers in first- and second-tier cities but it is also experiencing bottlenecks in its development.

2011 The entire bathroom industry encounters an expansion "bottleneck"

Large size applies to the whole bathroom It is understood that the concept of the overall bathroom when the earliest introduction of China, referring to a "small box": stamping with a mold, and then assembled from the forming plate. This "bathroom" is for the rational use of space. It is only a design method. It is also called the overall design. The simplest example is the bathroom in an airplane. With the development of the design, the “all-encompassing bathroom” of the full set of solutions is being paid attention by the industry and consumers.

When other brands are still categorized, they have promoted the concept of the entire bathroom brand globally. He said optimistically: “The overall bathroom is not just about making bathroom products. What is more important is to create a bathroom environment that offers consumers enjoyment, design and comprehensive solutions. Of course, this solution also includes products. Solution: The bathroom design must take into account the details of people's needs, and the entire approach is transformed with this concept, so 'Lejia' pays more attention to the basic needs of people in the bathroom.

With the continuous improvement of service methods, more and more industry prophets are proposing for customers from the design of the bathroom space to the selection of sanitary products, and then to the atmosphere to create such "holistic bathroom solutions." From the computer steam room, massage cylinders, bathroom cabinets, bathroom mirrors, toilets, wash basins, bidets, hardware accessories and other bathroom products supporting and selection, and even "tailored" - consumers decorate the bathroom space as a whole The layout, design, function configuration, atmosphere creation and other specific requirements and standards should be taken into consideration. In order to achieve the dual enjoyment from life demand to spiritual pleasure, it provides consumers with a new modern sanitary ware fashion that integrates bathing, leisure, health care, fashion, warmth and sweetness.

The overall bathroom sales are not optimistic According to the current domestic consumption level, the overall promotion of a wide range of bathroom is more difficult, the use of the overall bathroom are generally star-rated hotels, hotels and some high-end communities, ordinary families rarely buy. Relatively speaking, the overall bathroom is more favored by the villa owners. Inoue Gakuhara, director and general manager of Inay (China) Investment Co., Ltd., said: There are many products that have been continuously modularized or integrated in Japan. The situation is not the same. Bringing things from Japan to China may not be effective, so first put China’s After the situation is understood and made clear, it will be invested in the Chinese market in accordance with changes in China.

As to whether the overall bathroom has become a new development trend, Ye Ruiyi, general manager of Guangzhou Sihe Decoration, believes that the overall bathroom is more suitable for hotels. Because every space is different. The concept of an overall bathroom is that it combines all of your space and is sealed, but it has a lot of beauty. For example, many hotels in Japan are all bathroom-like, which is very suitable for small spaces and is not suitable for large spaces. Consumers are unacceptable.

Nowadays, with the increase of people's consumption level, the competition of modern sanitary products has become increasingly fierce. The large-scale application of various high-tech methods and art culture has become an inevitable trend and selling point of sanitary products. The 'bathroom' is being watched by the industry and consumers, and it has become the 'early weapon' for all major brands to develop new markets and build brand image.

As the overall concept of the whole family bathroom, first of all requires a very strong product support, must have the overall product support. Now many domestic big brands have begun to advertise 'all-encompassing sanitary ware'. This has become a clear trend in the industry. Perhaps some brand companies will not separately sell toilets, sell bathtubs or taps, but form an overall supporting concept. To provide consumers with the most convenient, can match the choice of services.

The design of any single bathroom product integrates into a unified environment with a unified style. With the improvement of people’s living standards and the improvement of aesthetic concepts, people’s requirements for bathroom space are also increasing. Bathroom space has become the focus of home renovation, product diversification has also intensified. Some well-known brands of intelligent shower room in terms of style design or function are to save the extra corners and convex, step-by-step optimization, greatly enhance the bathroom space grade and fully humane.

At the same time, to shape the image of high-end bathroom brands, pay attention to creating an overall bathroom lifestyle that is dominated by the human experience, rather than simply putting together different styles of things. Including the design, construction and integration of top, floor, and wall, and integrating all bath products, is the overall sanitary ware in the new sanitary ware era and will be more competitive in the market.