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2 Strong technical accumulation and equipment advantages Since its establishment in 1998, the company has focused on superhard materials research. The 12 years of professional field exploration has formed a strong technical accumulation, and developed a different technology from the foreign annual round two-side top press synthesis technology. With the independent intellectual property rights of the six-sided top press synthesis technology and complete processing technology, developed a series of raw material formulas, corresponding high-pressure cavity design schemes, optimal sintering process parameters for different applications, using independent design, commissioned development, joint development, etc. A variety of channels have been developed for the processing of super-hard materials, and a set of efficient, complete, economical and reliable production lines has been established, which has formed a leading edge in the manufacturing process and production formula. Both product launch speed and customer demand tracking services are market leaders. The production process of the company's products has formed certain technical characteristics in the process of continuous exploration and research and development, and has also increased the weight for enhancing the competitiveness of the company's products.
(2) Product quality advantage 1 Product quality is ahead of domestic similar products, and quality management system has been professionally certified. Due to the advanced technology level of the company's production of super-hard materials and products, the performance and technical indicators of the company's products are better than those of similar domestic products. Great competitive advantage. In addition, the application fields of super-hard materials and products have high requirements on product stability. The company's products have enjoyed good product market reputation in downstream customers and formed a strong market competitiveness. At the same time, the company's quality management system has passed the GB/T 19001-2008 - ISO9001:2008 quality management system certification of the China United Certification Center. According to the product development life cycle characteristics and the quality control points of each stage, the company has established corresponding quality control specifications and processes to ensure the excellent quality and stability of the company's products.
2 The performance of high-end products is close to or reach the international leading level. With the support of advanced production technology and unique material formula, the technical performance of the company's super-hard materials is far ahead of domestic similar products, close to or reach the level of international similar products. However, there are still some gaps in the high-end products such as petroleum composite sheets with international leading competitors. After in-depth study of the production process and full potential of existing production equipment, the company's high-end products have greatly reduced the technical performance gap with similar international products. Some products have even represented the most advanced production levels in the world.
(3) Product price advantage With the continuous improvement of the company's product quality, the product performance has approached or reached the international competitor's products, but still maintains a lower sales price than foreign products, forming a competitive advantage in the market with high quality and low price. In addition, as the company continues to improve and improve the raw and auxiliary materials, synthetic equipment, and synthetic processes, the company's comprehensive cost advantage is becoming increasingly apparent. The innovation and improvement of the company's raw and auxiliary materials have continuously increased the conversion rate and high grade rate of the company's diamond products, and the cost per unit of product has further decreased. The cavity of the company's synthetic equipment has increased, which has greatly improved the single output and high grade rate; The stability and operating rate of the production equipment are at a high level, so that the company's overall hammer consumption has been at a lower level in the industry; the improvement of the synthetic process has effectively reduced energy consumption. On the other hand, the company implements lean management and standardized management, and benefits from management, achieving energy conservation and consumption reduction, and strictly controlling cost.
(4) The most complete range of super-hard materials and product manufacturing capabilities As a manufacturer of super-hard materials and products with a complete range of products in China and around the world, the company can provide downstream customers with various product categories, complete specifications and stable performance. Superhard materials and products, including synthetic diamond, cubic boron nitride, drilling grade composite sheets, tool composite sheets, prealloyed powders, etc. With strong technical support, the company's new products have been launched at a much faster rate than the industry peers. The market demand is fast and accurate, which provides a solid foundation for the company to continue to expand its market share.
(5) The management has a keen market sense and can accurately grasp the market demand in a timely and accurate manner. The company can respond quickly according to market demand and launch products that meet the latest market demand and excellent quality. It is because of this keen market insight that company products are often able to seize new market segments. While actively exploring new markets, the company continues to upgrade existing products, so the market share of products is expanding year by year. In the domestic and international sales process, the company pays great attention to after-sales service and market information collection. On the basis of real-time tracking of new demands and new changes in the market, it provides customers with non-standard product customized services based on strong technical accumulation. The management of the company has a unified thinking and efficiency, and is ahead of the industry in terms of market demand and speed and rhythm of launching new products. At the same time, the company has also launched tracking services for key customers to provide personalized customers according to different needs of different customers. Products, which have won the trust and praise of the market and customers.
2. Competitive disadvantages (1) Compared with leading overseas companies, the gap between the company and the domestic competitors has a large scale of production and operation. However, the company's production efficiency, sales scale, number of employees, and technical reserves The gap between the market and other major manufacturers of superhard materials and products is still quite obvious. At present, the company has already competed fully with its international counterparts in the domestic and foreign markets, and such competition will continue to be carried out in a wider scope and deeper depth in the future. Therefore, on the one hand, the company needs to strengthen its scientific research and research and production processes to enhance its competitiveness. On the other hand, the company also needs to make full use of external resources through capital market refinancing and other ways to rapidly expand its scale. Strive to grow into a symbolic enterprise representing China's superhard materials and products industry with strong comprehensive competitiveness in the international market.
(2) Single financing channel Since the company has not conducted financing in the capital market in the past ten years, the financing channel is relatively simple, mainly relying on mortgage real estate to obtain loans from banks. However, it is difficult for the company to meet the capital requirements for equipment purchase, technological transformation and expansion of production capacity through its own funds and limited bank loans, which has certain impact on the company's further expansion of production capacity, market share expansion and long-term development. After this non-public issuance, the company will overcome the shortcomings of the single financing channel, accelerate the development speed and improve the core competitiveness.
II. Prospects for the future I) Overall development strategy The company insists on diamond-based industry and super-hard composite materials as the secondary industry's development direction to increase the breeding of metal powder and composite tools, constantly from existing projects. Look for new economic growth points, improve the chain of super-hard materials industry, make full use of the company's technological advantages, and improve the company's core competitiveness. Continue to play the brand advantage of the company's products, consolidate old customers and open up new markets with stable quality. Adhere to the production and management as the center, adhere to the quality stability as the key point, and stabilize the quality as the main means to consolidate the market and develop the market; analyze the market positioning externally, and strengthen the key development of high value-added products; strive to reduce the comprehensive cost and improve Comprehensive Competitiveness. Continue to focus on energy conservation and consumption reduction, increase the pace of process reengineering, implement a quota system for 10,000 yuan sales income, and gradually introduce energy consumption indicators for 10,000 yuan of sales revenue, so that employee income is linked to the overall efficiency of the company, reducing expenses and reducing overall costs.
II) New Year Plan In 2011, the company established the theme of “all staff innovation and optimization structure to achieve stable and rapid development of the companyâ€.
We will focus on the following tasks:
1. Unify thinking, raise awareness, and actively respond to the current new economic situation. Always keep your mind clear, strengthen your confidence, seize new opportunities, and seek new development.
2. Focusing on the central point of economic benefits, deepen the assessment of indicators and improve the management level of enterprises.
3. Strengthen financial management and audit supervision. Reduce unplanned expenses. Strict capital use approval procedures to improve capital and capital utilization efficiency.
4. Strengthen the construction of the talent team in an all-round way and strengthen the study and training.
Further consolidate the main business of synthetic diamonds, continue to implement the "China Famous Brand" strategy; actively expand product varieties, enter the domestic and international high-end market; increase technological transformation; promote and improve the market-oriented production process management model.
III) Funding Needs and Use Plans and Sources of Funds for Realizing Future Development Strategies In order to achieve the 2011 annual business objectives, the company's funds are mainly used for product upgrade investment, purchase of raw materials, research project expenditures and daily business activities. The company's demand for funds will be mainly from the company's own funds, various research funding support, bank loans and market financing.
4) Risk factors that may adversely affect the company's future development strategy and business objectives 1. Market competition exacerbates risks.
In the industry where the company is located, the market is fiercely competitive. With the increasing competition in the same industry, enterprises must be invincible in terms of product quality, cost control, industrial investment, and so on. Countermeasures: Make great efforts to improve internal management level, strengthen operational mechanism, put product quality and customer satisfaction first, observe and understand the development trend of competitors, learn advanced concepts and methods, and continuously improve competitive advantage and ability.
2. Talent reserve risk.
Although the company has a high talent and technology advantage in the industry, in recent years, due to various reasons such as operating efficiency and operating mechanism, the company has not made great progress in the continuous training and introduction of outstanding talents. The technical experts and highly educated personnel are all obvious. Insufficient, this has become a major obstacle to the company's ability to maintain the advantages of high-tech enterprises and create scientific and technological achievements.
Countermeasures: The company attaches more importance to the construction of the talent team. It is striving to build a platform for employees from the aspects of system, mechanism and treatment. It is expected to encourage more employees to develop their talents and perform their duties. In 2010, the company will conscientiously implement the system of technological innovation awards and technical title evaluation, and introduce a number of professional senior talents to enrich and improve the company's scientific and technological strength.
3. Policy risks.
Based on inflation expectations, the government may have continuous control over currency liquidity, which may affect the progress of the company's new projects.
Countermeasures: The company further increased the collection of receivables, revitalized working capital, adjusted the debt structure, and the company will consider financing in the securities market to minimize the impact of policy changes on the company's development.
Yellow River whirlwind: 2010 competitive advantage is obvious
1. Competitive Advantages (1) Strong independent innovation capability 1 Strong R&D and innovation capability After years of accumulation, the company has formed a technical system with its own characteristics and mastered the core technology with independent intellectual property rights. The company's current production technology of its main products are in a large-scale application stage. The company's research and development institutions are research and development centers. The company's core technical staff has rich experience and strong scientific research capabilities, and is a leader in the research of superhard materials and products in China. In the process of promoting independent research and development and innovation, the company vigorously introduced talents, strengthened technical cooperation and innovation with universities such as Jilin University, Henan University of Technology, and Zhongyuan Institute of Technology, and adhered to research and development, side trials, and large-scale production. While possessing rich academic research experience and keen market insights, the Yellow River whirlwind is very focused on new product development and innovative attempts in new areas of superhard materials. Excellent pioneering spirit and innovative ability have laid a solid foundation for the company to maintain the advanced technology of production technology and potential market development capability in the industry competition. For example, the company's new product, the gem-quality large single crystal, has a broad application prospect and is a potential profit growth point for the company in the future.