Shoe companies advertise to cleverly grasp consumer psychology

Advertising is a process that causes consumers to pay attention to products. Leo Burnett, an American advertising expert, once suggested that only occupying the mind will occupy the market. In other words, a merchant can only occupy the minds of consumers before they can arouse consumers' desire to purchase their own products. A good advertisement is able to capture consumers' psychological characteristics and laws well and generate a kind of resonance through their own creativity and these characteristics and laws. This advertising can have a strong impact, and then move consumers and provoke their desire to buy.

Before the liberation, an old shoe store in Nanjing - Heming Shoes Store, although it is an old name, it has been unattractive. Later, the boss gained inspiration from marketing campaigns that advertised and promoted merchandise at numerous trading companies and brand-name stores, and wanted to advertise for his own shoe store through advertisements. While the boss is wondering how to make advertisements that will impress consumers, the accountant has offered his boss a measure: “Commercial competition is like snoring and must be tactical, as long as you are willing to spend money on advertisements for the largest newspaper in the city for three days. The problem will be solved.On the first day, only a large question mark was written, and a small line was written below: For details, please see the Japan Newspaper column.The second day is as usual, until the third day reveals the answer, and the advertisement says 'Threesome There is my teacher, three lines must have my shoes - Heming leather shoes."

The boss followed suit and as a result, the advertisements came out and attracted readers. Heming shoe shops became household names overnight, and business was booming. The owner of the shoe store feels a lot: Advertising must not only deepen the reader's impression of the advertisement, but also master the reader's psychology of seeking knowledge.

To occupy the minds of consumers, in addition to advertising, providing differentiated products is also an important way. The former is to promote existing products, and the latter is to create products that do not have. To succeed, both must first occupy the minds of consumers. How to do it to attract more people, Mr. Accountant can be described as originality. He took advantage of people's special concern about the suspense, appetite, and finally suddenly let you suddenly realize. Although the advertisements are simple, they have dared to make a difference and break through traditional concepts, thus achieving great success.