How to win the domestic sales of smoke-free smoke

The sluggish international market in 2010-2011 was affected by factors such as the financial crisis, foreign anti-dumping policies against China, and the appreciation of the renminbi, etc., which made the export environment of the home furnishing market not optimistic.

The author went into the 27th Guangzhou Furniture Fair this time. Through interviews with enterprises, it also confirmed the general phenomenon of "export to domestic sales". Of the ten companies randomly interviewed by the author, four of them said that their products were sold in the domestic market for the first time. In the interview, Park Fengtang's sales director of centuries-old wooden furniture said that Park Fengtang entered the domestic market for the first time. In order to cater to the tastes of domestic consumers, he also developed a number of new products for Chinese consumers. It can be seen that furniture companies supplying exports have begun to attach importance to the domestic market.

Since so many enterprises export to domestic sales, what impact does this have on China's consumer market?

First of all, in terms of prices that consumers are most concerned about: domestic sales are less taxed than exports, and the cost of foreign trade products can be relatively reduced; and they have the advantage of almost no backlog in quantitative production, making them more dare to discount sales. . Consumers are naturally happy to pay.

Secondly, the quality of exported products is guaranteed after being checked by international quality standards.

Finally, the domestic decoration style is also increasingly advocating foreign styles, European, American, Japanese and Korean styles have entered the Chinese consumer's family. Therefore, domestically sold foreign trade products are still easily accepted by consumers in the domestic market.

Although export to domestic sales undoubtedly pleased consumers, for domestic small and medium-sized furniture companies, it was a fatal attack. Faced with the "domestic sales war", a war that has not seen smoke, how should the domestic furniture market go? We will wait and see.

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