City card market space in the future

The popularity of city cards has brought convenience to people's travel. It has also become an indispensable item in many people's wallets. Since various smart cards cannot be used in different fields, they bring inconvenience to cardholders. For example, different cards need to be used in different places, which causes the cardholder to carry multiple cards at the same time. Because of the inconvenience brought to the cardholders, most of the one-card applications have only integrated a few applications in a few areas. They have not been able to use a large number of places, resulting in a small amount of card issuance, and thus have not really achieved the goal of using one card.

In order to expand the card into more application areas, it brings real convenience to people. Under the guidance of the government, through the efforts of various industries, the functions of the City Card have been increasingly introduced, which can be applied not only to the urban transportation field but also to more fields of consumption such as the payment of water, gas and electricity fees. Can be used as an IC card to make calls, etc. The future city card will also take more consumer functions.

At present, the people are still not satisfied with the functions and scope of use of the single card. The large-scale use of the card still needs to improve the relevant performance. The industry believes that there are two main reasons. On the one hand, from a technical point of view, there is a lack of IC card standards that are common across the industry. The specifications of each domestic system are different and there are incompatible phenomena. On the other hand, it is the barriers between the industry that hinder IC card interoperability. Many industries have their own industry cards and want to replace the original system with the new one card system will encounter conflicts of interest and other situations.

Zhou Linjian, general manager of Hangzhou Cubic Automation, pointed out that currently in the government's investment in the card, it is mainly to guide the card to integrate more functions of the “electronic wallet”. The realization of this function will be widely used in the consumer market, and when its function integration becomes more and more, it will be a very promising market.

A related security official also said that "electronic purse" as an industry, its content is quite rich. Once the security industry is integrated with the city card, the business opportunities are enormous. However, there are not many manufacturers of city card in the security industry. The main reason is that the city card has a higher requirement for software and system integration. In addition, the larger investment in the city card is also the reason for limiting the participation of security manufacturers.

In summary, the city card will be a product with more market potential in the future development of smart cards. The integration of security and city cards, the technical threshold will increase, the development of the results will inevitably lead to the gradual elimination of small companies, while the other part of the preemptive company will develop faster.