Hardware tool companies implement blog marketing to master nine skills

As a new marketing method on the Internet, blog marketing has been adopted by many hardware tools companies. Blog marketing is a long-term battle. If companies understand blog marketing skills, then the protracted battle of blog marketing is very easy. At 10 o'clock on September 21, 2010, Mr. Cheng Jianfeng, sales manager of Guangdong Zhongxing Power Tools Co., Ltd., was invited to visit the “interview” section of the website hardware circle. The theme was “Hardware Enterprise Blog Marketing Strategy and Operational Skills”. With the majority of users conducted in-depth discussions.

In this interview, when the host asked the guests “has rich sales experience in the hardware tool industry, then what skills have accumulated in the blog marketing?” Mr. Cheng answered that there are many skills in this area and they are summarized. There are about nine, respectively:

Tip 1: Find marketing resources and determine direction

Generally speaking, when considering the positioning of blogs, hardware tool companies should first consider what websites to open blogs, and what resources individuals or companies can call. Since blogs are based on individuals first, they should be mainly based on their own resources. The type of blog:

1. If you are proficient in the market and management, you can publish successful experiences, marketing tips, management skills, and brand building in your blog.

2. If there are technical comparisons in a certain area, you can publish difficult technical problems, solutions, new products and new technologies in the blog, etc.;

Correct positioning and proper choice of blogging platform can make it easier for marketers' blogs to become high-quality blogs. It is easier for administrators and users to be more attractive because of resources and long-term high-quality content publishing. To achieve the desired marketing effect.

Tip two: knowledge bridging, marketing play

Some blogs seem to have a lot of content, but they are basically company product introductions and recommendations. They make people feel uninteresting in reading, and want people to know the company's products and services. Simply connect the company profile and product information.

However, if we mobilize enterprise technical experts, engineers, and marketing staff to open blogs to talk about technical difficulties and hot issues that people are concerned about, and provide after-sale technical support and services for products, so that everyone can really learn knowledge, everyone will be very interested.

At the same time, it also reflects the true technical strength and service of its own company. The quality of an enterprise’s products is determined to a large extent by some of the company’s outstanding technical experts. The services of a company are largely determined by after-sales services. Potential customers can see from the technical and after-sale problem solving the true strength of the company, creating favorable conditions for the provision of products and services, and can also be called: knowledge marketing.

When talking about technical knowledge, when referring to the keywords of your products or services, you can make links and connect to your own shops.

Tip 3: Original Articles, Blog Marketing Tips

Most of the articles must be original, because not only do bloggers like to read originals, but webmasters also like to recommend original articles. Search engines also like originals (baidu, google, and other search engines for non-original articles, especially those that reproduce a lot Sub-articles are often not included. At the same time, it is recommended that search engines be included more easily. Then, a large number of articles in the blogs appear in major search engines.

That is to say: Only original articles can guarantee that the articles with marketing have the opportunity to appear in various places and let the target users of the enterprise find it.

Tip Four: Good Horse with Good Saddle, Good Article with Good Title

No matter how good the article is, the user first reads the article title, and then decides whether to read the article or not. If the article gets more attention, it should be a good title for the article. There are two points in this: it is necessary to attract eyeballs, but it cannot be completely deceived. The title is not related to the content. This will make the article person disgusted and marketing will have a counter effect.

Tip 5: Names of blogs and blog posts, with marketing value

Blog names can often reflect the nature of a blog. Because of the special nature of blogs, blog articles are more easily indexed by search engines than other articles. Therefore, to name your blog, the most important thing is to link it with the purpose of promotion. In this way, when the target user searches for relevant products and services in search engines such as baidu and google, you can advance to the front.

Tip 6: Focus on persistence, establish effective mechanisms, and ensure high quality content sources

In hardware tools companies, employees who have strong writing skills, have worked for many years, and have rich experience in technology and marketing management, especially middle-level managers, write an original article within a certain period of time, such as: 1 month 1 In the article, the company arranged employees to write and give certain rewards. Then, the company unifies the packaging, and provides valuable marketing information and appropriate marketing for the company’s products or services, so that the articles can be of real value. For example, some basic technical issues that are of concern to everyone are explained. Products do pre-promotion and so on.

In short, we must start with management, establish effective mechanisms, and persist for a long time. There will be more records of corporate information on the Internet, and opportunities for users will be greatly increased to achieve marketing effectiveness.

Tip 7: Carefully compose blog posts so that visitors can read it with pleasure

In the hardware tools business marketing blog, do not like the Sina blog, like the editor of the dragon dance, choose a fancy template, often seem very strenuous, access speed is relatively slow. To divide the article into more titles and headlines, and to increase the size of the title, to make the viewer look layered, to read it comfortably, and to have pleasure. The potential customer will have the patience to read the article.

Between the paragraph and the paragraph should be separated, the font should be larger, use a font like sina's news article, the word is too small, looks tired. Where relevant connections are made, they should be clearly marked and guide readers to understand the issues more clearly and in depth. They can also follow the natural direction and promote them, but do not overdo it or the administrator will be bored. In short, it is to make readers have the desire to look down.

Tip 8: At the beginning or end of the original article, add the company name and contact information

Everyone often thinks: The blog description contains the company name, product, and contact information. The reader will look for it. Why don’t you put it in the beginning or end of the article? I don’t want to fill in QQ, MSN, or fill in the phone number. I’ll write an E- Mail, they will send me a letter. Analyze these two issues:

The first kind of person thinks his article is only seen on his own blog. It is not. If it is indeed good, most viewers do not browse your blog post through your blog, but pass someone else's transfer. have witnessed. If your article is not written contact information, others will not transfer your contact information, it will cause your Bowen viewers can not easily contact you, as long as you write "reprint please be sure to retain the author and contact information, thank you! "Some slightly more formal websites will leave your author and contact information.

The second is that it does not recognize that QQ and MSN have a great advantage when dealing with strangers for the first time, because it is timely because communication will not have too many concerns. So you want to make it easier for your peers or potential customers to contact you for further communication and exchange. It is better to stay QQ and msn than to stay at the phone and EMAIL. Of course, if all contact methods are left, it is the best.