Every year in March, everyone will focus on consumer rights in all walks of life. At the same time, March is also a great opportunity for many businesses to introduce new "envelope" consumers. Today, Jimo home industry is extremely competitive, interview people in the industry have said that the quality of products consumers need is not limited to, more thoughtful pre-sale service, warm shopping environment, which has become home store Consensus. In order to adapt to the changes and demands of the market, many merchants make appropriate adjustments to the brands they operate and launch a series of preferential activities to add powerful weights to compete for the rigid demand market. "Which of Jimo's consumers are most concerned about buying furniture and building materials ?" In the interview, the heads of multiple home stores have a unified voice, "buy worry-free", "buy happy". They believe that in addition to product quality, consumers also pay more and more attention to services such as early consultation, late delivery, and maintenance of products. Brand companies are constantly improving the quality of products and services while meeting consumer demands, spurring industry progress. "No matter what industry, many consumers will have a feeling: before buying, you are God, after the purchase, the goods have a problem, then you are no longer God." Li Lanqiu, general manager of Fuchs Home Store, frankly stated that To prevent this phenomenon from appearing in the store, we have been instilling the concept of "customers are gods for life" in the guide. Household products are durable goods, not the completion of the sale and purchase. Household products require early design and measurement, mid-term delivery, installation and after-sales service for a long period of time. Can merchants shoulder this series of heavy tasks, Has become a very important point for consumers. Therefore, in the aspect of after-sales service, the store should also pay equal attention, so that not only can add impression points, but also increase promotional points. "Many people think that after-sales service is a problem for customers, and they come to the door to solve it, but if you want to truly achieve the consumer's heart, after-sales service should take the initiative and do your homework." Li Lanqiu gave this example to reporters , A shopping guide found that there was a crack in the coffee table in the store, but she was not sure whether it was caused by human reasons or it was the case when she left the factory, and she just sold such a coffee table a few days ago, so she called that A customer's phone and asked if the coffee table they bought had cracks. Although in the end the customer did not find that there was a problem with his coffee table, but the phone of the shopping guide brought the customer immensely moved. Shopping environment: Upgrading and transformation, refreshing The upgrade of the shopping environment has become another key word for the home market to overcome the trend. Winter and summer are cool, large shopping spaces, escalators, freight elevators, and large central air conditioners seem to have become the basic requirements of consumers for the environment of large home stores. Compared to the local home furnishing market that Jimo used to dominate, Haibo Home, which entered Jimo last year, is undoubtedly a model of the shopping environment. Even if there is no consumer demand, many citizens are willing to go shopping in Haibo home. The dazzling and stylish products are pleasing to the eye. In such an environment, the mood is naturally good, and it is also common to suddenly arouse shopping desires. In order to improve the shopping environment, Shengdiya Home Building Materials Plaza has also been "transfiguration". Sun Shuguang, general manager of Shengdiya Furniture Building Materials Square, told reporters that last year, Shengdiya Furniture Building Materials Square drastically transformed the internal environment, and the overall appearance image has also been greatly improved. The operating area has increased from 40,000 square meters to 45,000 square meters. . On the west side of the square compound, a ceramic sanitary ware city with an area of ​​nearly 6,000 square meters has been built, which has gathered more than 20 ceramic sanitary ware brands. It is planned to open doors in May. The second floor of the Ceramic Sanitary Ware City will also be built into a home experience pavilion, with one-stop shopping from furniture, building materials, and home appliances. At the same time, at the intersection of Heshan Road and Yanqing First Road, a large-scale Ou Dada home furnishing experience hall with an area of ​​more than 4,000 square meters will also be constructed. Marketing strategy: change patterns and introduce new ones Spring is the peak season for decoration, and it is also a profit sprint node for home stores. The reporter learned that many building materials brands, home stores, home improvement companies and other businesses have targeted this node to launch large-scale sales, trying to stimulate the market and seize market share. "Brand CEO Signing Conference", "Shop Celebration", "Group Purchase Bargaining Conference", "Furniture and Building Materials Zero Purchase", "Factory Direct Sales" ... counted down one year, whether it is a traditional festival, a foreign festival, or the rise in recent years The "gimmick festival", the home store can always launch a series of promotional activities. There are as many as 20 or 30 promotional activities for a single store or brand during the year, and the sales trend of "Pong Festival" is increasingly prominent. However, as many consumers have reflected, even if it is not a major node, many stores will launch preferential promotions, which has made consumers numb to the promotion. In response to such circumstances, industry insiders said that it depends on whether promotional activities allow consumers to really save money. Many savvy consumers will copy down the price of home products they want to buy in advance, and only take action when they are promoted. The home store is closely linked with the merchants in the store, so most of the merchants have expressed their willingness to participate in the various initiatives launched by the store to stimulate the market. "In the past, the store was very strong, waiting for consumers to come to the door. Considering that consumers have been strange to traditional marketing methods, this attitude should be changed now." Li Lanqiu told reporters that, for example, Fuchs home stores use community marketing strategies. , Set up a special team to go deep into the real estate and community, from the opening of new real estate, home decoration, purchase of home products to after-sales service; from March 15 to May 5, the building materials museum on the first floor launched a double sweepstakes , A lottery ticket can enjoy the chance of two draws; from April to October, the first floor building materials museum will also launch a "night banquet" event every Saturday from 18 o'clock to 21 o'clock, each brand has a surprise price, outside The square will also play movies for free, and do not forget to entertain while shopping. In addition, Shengdiya Home Building Materials Plaza launched the "Home Decoration Festival" from March 15 to 17, and the "Home Furnishing Culture Festival" in April, through a series of cultural dissemination activities to spread the correct and healthy home concept to consumers to remind consumers Beware of low-cost traps, teach consumers how to identify environmentally friendly home products, and advocate a healthy home concept. At the same time, manufacturers of related products will actively participate in the exhibition, and each will launch special promotional items for profitable sales. System guarantee: strict and perfect, enhance execution At present, there are many businesses in Jimo's home furnishing industry , with both comprehensive stores and professional stores. Regardless of the scale, there are hundreds of brands settled in, as many as thousands, and tens of thousands of product styles. It is inevitable that there will be service or quality problems of individual merchants, such as delayed delivery, unclear price, poor quality, and environmental protection. Once there are quality or service problems, it is particularly critical whether the mall has perfect after-sales service measures and whether the implementation is in place. In this regard, Sun Zhenyuan, general manager of Haibo Home Jimo Store, said that it has been 15 years since the opening of Haibo Home ’s first store in Qingdao, and currently owns 6 large chain home shopping malls with a total area of ​​nearly 300,000 square meters. Shandong Peninsula is a leading home shopping mall in terms of area, scale, category, and grade. It has a complete management system, including store selection, product quality, after-sales service, and personnel management. As far as the store entry screening system is concerned, for every brand and product that settles in Haibo Home, according to different materials, the product has at least 10 or more program layers, and only well-known brands that are "brands with excellent quality, excellent service and excellent service" are eligible. Enter Haibo Home Furnishing Chain Store. At the same time, Haibo Home also established a consumer after-sales service station. A total of 4 staff members in Jimo shop are responsible for handling customer complaints, ensuring that all questions are answered, and it will not be lost. "More importantly, we require all stores to sign a" Qingdao Furniture Sales Contract "with a unified format before purchasing something, and formulate strict implementation rules in accordance with the" tilting to consumers "principle. The problem is that consumers provide contracts, and shopping malls come forward to solve the problem in the end, and protect the rights and interests of consumers to the greatest extent. " Magnetic Balls Toy,Small Magnetic Balls Toy,Magnetic Ball Bearings Toy,Mini Magnetic Balls Toy Honesun Industrial Co.,Limited , https://www.chinamagnetise.com
After-sales service: from passive to active, moving customers
The new concept of the home store competition "inner power" passively changed to actively touch customers