Children's paint is famous and hard to be recognized by industry insiders During the interview, the author found that many dealers, including manufacturers, have a helplessness to children's paint. The children's lacquer is a hot potato, and it shouts loudly, but at its core, it is not competitive, just a "sale card" gimmick. There is a certain historical reason for this. Children's paint has only been developed in China for more than ten years, and it is still in its infancy. The market is not mature enough, although consumers have corresponding environmental awareness. However, when marketing staff is marketing, it is difficult for marketers to accurately express to consumers what kind of children paint is and what characteristics it has, and persuade people to buy it. Consumers can only learn from brands and advertisements, and the final understanding is still at a blank stage. Another reason is the high homogeneity of products. The "blue ocean" strategy has been repeatedly praised. The important reason is that market segmentation will reduce the negative impact of homogeneous competition on enterprises. The "Red Sea" has been exhausted, and the industry is faced with the change of concept and the turbulent reshuffle, which is the consensus of most people in the industry. It can be found that some enterprises that are in the front in the field of high-end product segmentation are vague about the concept of children's paint, and the phenomenon of slogan and homogenization is still obvious. The concept that led to children ’s paint was not well highlighted. For many dealers, the so-called children's paint is notorious, it is difficult to obtain the inner approval of the industry. Children's paint color selection should be matched with the space Children's paint choice: environmental protection is important, color is more important Cultivate the child's autonomy, the room is his own, and he decides the color of the space. Parents only need to stand in the position of caring for the advice. From a psychological point of view, the child chooses the color to a certain extent. You can see his character and mood state on the top, and parents can do some healthy guidance based on this to meet his color needs and make the child feel happy and fulfilled. Of course, the premise is to ensure that the children's paint purchased is truly healthy and environmentally friendly. Hmily, a color expert for children's paints, pointed out: "The research on children's color psychology shows that color has a great relationship with the child's psychology, emotion and personality. The child's choice of color can even reveal whether his emotions were happy or sad "" The unconscious choice of color may tell the child ’s inner secret: his deep personality and banner characteristics; the child loves a certain color extremely, his personality is often more prominent, this personality is often his strengths and weaknesses The breaking point. The color choice of children's paint should also be matched with the entire children's room space, such as coordination with furniture and bed linen. There should be a main color, the overall light color is mainly used, should not use too deep colors in large areas, embellish solid colors in the form of lines or dots, and the transition area can be white, while leaving room for children's graffiti painting. There are three or four colors for the children's room It is best to limit the paint to three or four colors in the children's room According to the “Children ’s Lead Poisoning Surveillance Survey†conducted by the World Health Organization ’s Children ’s Health Cooperation Center in 15 cities in China in the past three years, the proportion of children with lead poisoning in Beijing has actually exceeded 10%. A major cause of lead poisoning in children is pollution caused by home renovations. Experts point out that there are three or four colors for children's rooms. Any colored paint or lacquer must contain heavy metals. If a child lives and studies in an environment with excessive heavy metals for a long time, his health may be threatened. Of course, during the child's growth and development, proper visual stimulation is very beneficial. Dr. Wu Xi of the Department of Ophthalmology, Peking University People's Hospital pointed out that under two years of age is a critical period for infants and young children's visual development, bright colors are easy to cause visual excitement, which is conducive to visual development. The visual development of children from two to five to six years old tends to be stable, but they are also more sensitive to color. And the rich colors are also in line with children's psychology. Therefore, when decorating the children's room, parents should prefer those with softer and brighter colors, such as pink and sky blue, and pay attention to the contrast of colors, such as black and white, red and pink Color matching, and it is better to replace the color block with a rich color pattern. The main colors in the child ’s room should not be too much. Three or four are enough. This is not only conducive to visual growth and development, but also in line with children ’s psychological characteristics. To a certain extent, it can avoid the indoor environment pollution caused by too many colors. Children's room decoration paint should be simple Choose children's paint carefully, pay attention to paint for children's room It is understood that there are currently many children's paints on the market, all under the name of "special paint for children's rooms", but what is not known is that a large number of "healthy children's paint" products are still using a lot of VOC and APEO compounds. Colorants are very harmful to the human body, especially for pregnant women and children, and may even cause fetal malformations, which is very harmful to the growth of children. Among them, "APEO" has been banned from sales in Europe with strict environmental protection regulations. Therefore, when decorating the children's room and choosing children's paint, you need to carefully check the environmental quality and performance of the product, whether it has pure environmental standards, and also depends on whether the brand of the children's paint is trustworthy. Painters and construction workers must undergo rigorous training before using lead paint, including when painting is allowed, warning signs should be posted before painting to ensure that no dust is spread in the work area, thorough cleaning after painting, and the presence of children Should stop working and persuade him to leave. The regulations also make it clear that lead paint is not allowed to be used in houses where children under the age of 6 live. Experts suggest: children's room decoration should be simple, no floor, no ceiling, less color, simple paint. Try not to use composite floors and large core boards. Conclusion: In the choice of children's paint, most parents may focus on whether the product is healthy and environmentally friendly. In fact, parents should also pay more attention to the choice of color. A good color space is conducive to children's mental health and cultivates an optimistic personality.
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Selection of children's furniture coatings must take into account environmental protection and color