2012 was a year in which flooring companies competed comprehensively and laminates quickly seized the market. Some small companies have withdrawn from the fierce competition in the flooring industry, and many companies are still striding into the flooring industry. Therefore, competition and integration in the flooring industry have arrived. This year, the state has successively introduced eight new country and sales restriction policies. Policy pressure has caused the pessimism of the property market to gradually spread, and the sales of the property market have stepped down the curve of the cooling channel. In addition, the fuel, raw materials and labor wages in the market have risen steadily, which has increased the cost of production. Development, which in turn affects its downstream industry, the wood flooring industry. In addition, due to the US anti-dumping and anti-subsidy lawsuits for wooden flooring, many flooring companies have begun to export to domestic sales. Therefore, in this market environment, the domestic flooring market competition was unprecedentedly fierce in 2012. Under this situation, flooring companies face Waiting and seeing, waiting to see the changes and waiting for opportunities, or adjusting the mentality and actively responding to another round of superior and fittest after the financial crisis. How to survive in the downturn but fierce competition, this is a problem that wooden floor companies need to ponder. How should Chinese flooring companies face transformation and leapfrogging? 2011 was a year in which flooring companies competed in an all-round way and laminates quickly seized the market. Some small companies have withdrawn from the fierce competition in the flooring industry, and many companies are still striding into the flooring industry. Therefore, competition and integration in the flooring industry have arrived. According to market research, traditional solid wood flooring is popular among consumers because of its natural and beautiful texture and comfortable foot feel, and consumers in East China are particularly fond of it. However, with the shortage of raw materials, the price of solid wood flooring continues to rise. Therefore, solid wood flooring is gradually favored by high-end consumers. Laminated flooring is widely used in second- and third-tier cities because of its variety of fancy varieties and fair prices. The multi-layer solid wood composite floor has the natural texture of the solid wood floor and is not easily deformed. It can be used for home decoration at normal temperature and can also be used as a floor heating floor, and the price is moderate, so it is very popular in major cities, and the third floor Because of its slightly higher price, parquet is only favored by some consumers. 1. The enterprise expanded from a single category of wooden flooring to the production and sales of multiple categories of wooden flooring First- and second-tier brands such as nature, living homes, filming, Kendia, Shengda, Ronghui, Xujia, New Oasis, Hongxing, Parrot, Tiange, Fulijia, Shikang, etc. start from pure solid wood flooring Or simple laminate flooring production and sales gradually expanded to include solid wood composite, laminate flooring and even bamboo flooring, cork and other flooring products. 2. Enterprises from the floor products to dabble in all-round wood products Although the market in 2011 was affected by real estate regulation and control policies, the home furnishing market has been quiet since 2010, but the rigid demand for housing has always existed and is still relatively large, especially in recent years, affordable housing projects in many cities across the country have been fully opened. In the situation of severe overcapacity and oversupply in the market, wood flooring companies must strictly control the quality and compete for market share with high-quality and high-quality products as the main products. Consumers have already entered rational consumption when purchasing home products. Therefore, when brand operation is operated, avoid impetuousness, be down-to-earth, and rely too much on film stars as image spokespersons and concept manipulation will be counterproductive. The sales and after-sales services should be gradually strengthened to make them into the connotation of the brand. The company not only produces flooring products, but also deeply processed wood products such as wooden doors, furniture, stairs, handrails, etc. Use old brands, new products, and new images to renew new business opportunities, product adjustments, and second and third-tier brands to actively promote and implement, such as nature, living homes, beautiful islands, Golden Bridge, crystal lights Brands such as Gelsen and Xujia broaden their products, thereby enhancing their overall competitiveness.
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Flooring industry competition and integration era is coming