The furniture industry e-commerce exchange meeting was grandly held

Furniture Mall to create the most influential B2C platform in the furniture industry

November 24, 2011, Suzhou City Furniture Association, Bank of the City Branch, furniture dealer urban network (http://mall.gojiaju.com) jointly organized the furniture industry development of e-commerce exchange in the hotel with the city in the water side Grandly held. This meeting mainly discussed the future development trend of e-commerce in the furniture industry, and how the furniture industry realized specific solutions in e-commerce.

Get rid of shackles and advocate furniture marketing network

The furniture industry is one of the fastest since the reform and opening up development of the industry in recent years, at a rate of 30% growth in exports for five consecutive years with growth rate of 30 percent. At present, there are more than 50,000 furniture enterprises in China, with nearly 5 million employees. The production level and productivity have been significantly improved, and the supply of furniture products exceeds the demand.

Furniture's e-commerce path is a good way to promote the development of the industry and upgrade the industry, and it is also the only way for the industry to develop. In the future, e-commerce may push the entire industry forward. Furniture, as a durable consumer product, we should get out of the traditional constraints, advocate the further development of e-commerce in furniture, and use a new type of sales model to promote the development of our lives and change our lifestyle.

Furniture Mall Network to create a one-stop shopping platform for furniture ( http://mall.gojiaju.com )

The B2C platform is an e-commerce platform for end consumers. The successful examples are Taobao Mall and QQ Mall, which mark the advent of the Internet business platform era. Since 2009, the domestic B2C market very active, where customers, Jingdong Mall and other rapidly emerging, it shows that the network is viable commercial operation of the Internet reflects the interactive online retailing, to reduce the circulation transactions, B2C model is the direct beneficiary Consumers, anyone can choose goods through the Internet, shop around. The B2C platform breaks the traditional retail channels and regional differences in the furniture industry, provides customers with an interactive and convenient way to shop, on the other hand, expands market share, reduces product sales of finished products, and quickly serves end customers, so that enterprise management can understand users in a timely manner Feedback information, establish a perfect sales and distribution service mechanism.

  Therefore, the furniture mall network attempts to use innovative business models. Through the innovative integration of the modern e-commerce model and the traditional retail industry, it is different from the traditional distribution model. It adopts a more optimized direct marketing method, supplemented by an excellent supply chain management system, and presents a new and efficient business management model. In terms of product composition, the principle of strong alliance with major furniture manufacturers or enterprises, and cooperation with more well-known brands in the furniture field, create a platform that has unparalleled advantages from traditional channels from brand to scale, from price to service. In terms of payment system, we cooperated with Bank of Communications to develop an online payment system, create a co-branded card, serve customers, and realize instalment payments, provide consumers with better quality and more comprehensive prices and services, and realize one-stop shopping, which is convenient and fast .

Four advantages of furniture mall network:

1. Specialization: Furniture Mall is a professional platform for furniture sales. It has a wide variety of products, including living rooms, bedrooms, dining rooms, study rooms, children and other multi-purpose and multi-style products for consumers to choose;

2. High credibility: All merchants on the furniture mall network are physical manufacturers, from product quality to after-sales service are guaranteed the most , designated areas can implement cash on delivery, to solve consumer worries ;

3. Instalment shopping: The furniture mall network and the Bank of Communications have reached a strategic cooperative relationship, fully supporting consumers to pay in installments and reducing consumer buying pressure.

Fourth, great benefits: Furniture Mall is an emerging model that is directly sold to consumer terminals through manufacturers, thus cutting a lot of costs and bringing real benefits to consumers!

Manufacturers settle in for mutual benefit and win-win

On the one hand, the furniture mall network should attract more consumers with the best products and services, and tailor-made a professional website with rich and powerful furniture for consumers. On the other hand, it will create a display-type physical mall to allow consumers Really experience the quality of furniture first-hand, establish a warehousing marketing system, realize one-stop online ordering, easy and convenient, in order to expand the consumer market and attract more consumers.

Furniture Mall ( http://mall.gojiaju.com ) is a B2C network trading platform operated by Suzhou Aibo Software Technology Co., Ltd. furniture shopping guide network , and is an e-commerce platform professionally provided for furniture companies. It is a specific space for furniture mall network to provide services to merchants, for users to post or query product information, exchange information, reach transaction intentions and provide users with other transaction-related auxiliary information services. Since the establishment of the Furniture Mall website, many furniture manufacturers have actively entered, while ensuring the lowest price of furniture products, but also to provide consumers with the most favorable quality assurance. For manufacturers, the B2C network platform of furniture can not only increase the sales of products, but also build their own brand value with the help of consumers' reputation.

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