In recent years, the development speed and market scale of China's mahogany furniture industry are unmatched at any stage in history. Redwood furniture has become an irreplaceable national brand of high-end furniture in China. But at the same time that the mahogany furniture industry is booming, some people are beginning to worry about its development, or even "singing down." The low quality of the industrial team, the low degree of industrial clusters, the patchwork in the mahogany furniture product industry are sub-optimal, fake, real, rough and serious homogenization ... These have become the biggest obstacles to the current development of the mahogany furniture market. In 2011, the total output value of the mahogany furniture industry will further increase, the market space will continue to expand, the mahogany furniture enterprises will expand to second- and third-tier cities, the market share of well-known mahogany furniture brands will continue to increase, and the days of SMEs and small workshops that lack brand support It will be more difficult. On the other hand, faced with inflation, high costs, and shortage of skilled workers, if the rosewood furniture companies want to expand higher development space, industrial upgrading is not only necessary, but also imminent. With the increasingly fierce competition in the mahogany furniture market, mahogany furniture companies have entered the battlefield of the game. Faced with a more severe test than in the past, many mahogany furniture companies have begun to find new profit points. "Only by finding your own competitive advantage, it is possible to survive." Some mahogany furniture company executives believe that with the gradual standardization of the mahogany furniture market and people's deep understanding of mahogany furniture knowledge, it is impossible to rely on price advantage to survive for a long time. . The industry environment has changed, just like the rules of the game have changed, and the previous advantages will no longer exist. Enterprises that lack internal core competitiveness will be eliminated. 1. Quality + integrity, promote product upgrade After undergoing a reshuffle from 2007 to 2009, the mahogany furniture companies have reduced by nearly 30%, and the remaining mahogany furniture companies know that integrity and quality are fundamental to the mahogany furniture industry. "Integrity, quality and after-sales are very important. Let consumers clearly understand the white consumption and buy value-for-money products. Mahogany furniture is not a girl's clothes to buy, you know it is good or bad when you wear it. The mahogany home has a cyclical, general cycle It ’s a year, and it ’s going to be experienced in spring, summer, autumn and winter. After a year, it will reflect what is the problem. Only through practical use can we really feel the quality. â€Chairman of CITIC Hongmu Li Zhongxin said. And Wang Haiyang, the person in charge of Shuangyang Mahogany Furniture, also holds the same view: "Being a brand is two things. One is that you have to have really good things, and the second is to keep up with the intensity of publicity. Just doing good things and publicizing. If it is not strong enough, it is unlikely that the brand will become bigger. " 2. Innovation + culture to promote brand upgrade Chinese traditional classical furniture is a unique cultural carrier. In the minds of many people, mahogany furniture is not only a piece of furniture, but also a piece of furniture culture inherited for thousands of years. What it brings to customers is more an honor, a taste, and an artistic enjoyment of a millennium culture. "We sell not only furniture, but also furniture culture." This is the mantra of Zhang Xiangrong, chairman of Dongyang City Redwood Furniture Company. As the leader of the "hometown of hundred workers" in Dongyang Zhang's family of craftsmanship, Zhang Xiangrong was engaged in wood carving and classical furniture design in his early years. In 1998, he founded the "Xiangrong Redwood Furniture Company", which has now developed into a large-scale production of 100 acres. "Mingtang Redwood Furniture Co., Ltd." with scientific management. In his view, even the most common piece of mahogany furniture uses precious wood, plus the carving skills of Dongyang wood carving, and then uses the traditional Chinese wood cooking process, tenon and mortise structure and large lacquer treatment, which is full of traditional culture. Breath. Our company produces a vary of specifications of Glass Particles and glass-lumps which can be used in ordinary pavement of road to shorten braking distance effectively, to improve the warning role and to decelerate in advance to achieve safety. Pavement laid with this product will not peel off and maintain function well after a long time wheel friction.
The glass bead can be produced based on the standard of countries or areas, such as EN1423/1424, AASHTO M247, BS6088, JIS R3301 and KS L2521 etc.
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Redwood furniture seeks development space, actively transforms and upgrades