Recently, "Hardware Technology" magazine surveyed the local lock market in Shenyang and found that the lock market includes the market of miscellaneous goods (anti-theft locks and traffic locks) and the professional building materials market. Anti-theft locks, traffic locks and padlocks are mainly concentrated in the northeastern market. Part of indoor door locks and anti-theft door locks are concentrated in the professional building materials decoration market, among which Jiulu Building Materials Market (China Furniture City) is the most concentrated, such as New North Decorative Materials Market, Jinlong Decorative Materials Market, Jinshan Decorative Materials Market, etc. There are also sales and circulation of locks in the area. The brands that are sold basically cover most of the domestic brands in the market or occupy exclusive stores and counters. Most of the merchants are in the form of retail stores. Only a small number of large-scale merchants sell in the form of specialty stores. Except for China Furniture City, most of the decorative markets are sold in the form of locks and bathroom hardware or other building materials. Brand sales and specialty store models have not yet become mainstream. Marketing means to market in the way of waiting for customers to go to the door or to cooperate with other businesses in the furniture city (such as the door industry). The price war is in the mainstream, and brand competition is mainly concentrated among large brands, and it is mostly at the retail end. The overall market competition is fierce, the price war is in the mainstream position, and consumers choose to choose between price and quality. Quality is concerned by retail consumers, and prices are the mainstream of suppliers. In the retail sector directly facing consumers, the price competition has become weaker, and the brand competition has begun to enter a new stage. Even during the investigation, consumers have directly purchased a well-known brand lock, although it does not represent the overall situation. But it can also be seen that the influence of the lock brand is now being strengthened. Among them, the price of retail products is mainly in the middle of the 100-300 yuan mid-range locks, and the low-end 50 yuan is also close to 20% of the market. The sales of high-end products are relatively small, but the profits are high, which is part of the conditions. The object of mature consumer purchases. The direction of consumer procurement is generally appearance, price, quality, brand, dealers pay more attention to the brand, the locker of the well-known brands is first of all brand, quality, price. The key package of another sales in the market is basically the price as the mainstream, taking into account the product quality, basically in the form of door locks, purchased by the door dealers, the purchase price is basically concentrated below 100 yuan, some Consumers directly specify the brand price between 100-300 yuan. The proportion of high-end brands is larger than that of retail sales. Used in solid wood doors or other high-end doors. The characteristics of procurement are generally based on appearance and quality. Electronic smart locks are now popular. In the second floor of China Furniture City, where the sales of Northeast locks are the most concentrated, more than 80% of the merchant counters are equipped with smart locks, including fingerprint locks, password locks, hotel locks, etc. It shows that the current electronic smart lock has received great attention from dealers in 2013. However, according to the survey, in addition to the hotel locks, fingerprint locks, password locks and other household locks have been on the dealer's counters, but the sales model is still the core of the dealers' exploration. The market is in urgent need of breakthrough development, quality and brand get more attention Most of the merchants surveyed said that although the market is relatively stable, but in the previous years, sales in 2014 have been greatly affected, and the market is in urgent need of breakthrough, especially in the future, the emphasis on brand and quality exceeds 2013. Sixty percent of the annual survey believes that the market will enter the brand competition in the future, but also said that the lock market is now greatly affected by the e-commerce channel. If the e-commerce impact cannot be solved, the market may appear in the future. A shrinking situation has occurred. In the investigation, it was found that in the future market development process, in addition to indoor door lock dealers, more than half of the merchants indicated that the future breakthrough point is in the field of electronic smart locks, especially the market process of security door lock research. In the middle, but the market distribution situation is the opposite. In the northeastern market where the sales of anti-theft locks are mostly, there are very few merchants selling electronic smart locks. Even during our one-day visit, we did not find a fingerprint lock. In the market of China Furniture City, basically all businesses sell electronic smart locks. This may be related to the absolute status of the locks in the Chinese furniture city market in the Liaoning market. In addition, in a few days of investigation, many dealers paid more attention to product quality than imagination, especially in the homogenization competition. Sometimes, brands and quality often have different needs in the past, even in the introduction of a business. The brand and quality are linked to the mouth, which is in line with the facts of the feedback in the survey data. In the survey, most of the merchants believe that quality and brand will be one of the breakthroughs in the future development. The reason is that the perception of consumers in after-sales and sales is determined by two points. The quality and brand status in the process of sales. It has become increasingly important. Shenyang lock market visit experience: Shenyang's lock market is distinct, and indoor door locks are concentrated in the major installed markets. Among them, middle and high-end locks are concentrated in large home stores such as Real Home and Red Star Macalline. Most of the market is sold in centralized booths. Some large-scale merchants appear in the form of specialty stores. There are not many large-scale brands, and most of them are small and medium-sized brands. Electronic smart locks have entered the market in the past two years, and most of the merchants have electronic smart lock sales. However, the price is more sensitive and the professional level of the sales staff is seriously insufficient. Anti-theft door locks, padlocks, and traffic locks are mainly concentrated in the major daily market, with the most concentrated in the northeast. Basically, it is counter-type sales. In other forms, only some large-scale anti-theft lock brands have specialty stores or image stores. The market is also in the stage of price competition. The low end dominates the mainstream. Chopping Knife,Powder Steel Chef Knife,Powder Steel Santoku Knife,Powder Steel Knife YANGJIANG TRI-WIN INDUSTRY & TRADE CO.,LTD , https://www.triwintableware.com
Shenyang lock retail market survey: urgent need for breakthrough development
According to statistics from 2014, the annual sales volume of national locks can reach 2.2 billion, and the annual demand for fingerprint locks in the commercial market can reach 5 million sets. At the same time, the demand for the civilian market is also growing. The annual sales of the domestic lock industry is as high as 40 billion yuan, the production capacity is over 2 billion sets, and the annual export volume exceeds 10 billion yuan. It is predicted that in the future, China's lock market will continue to grow at a rate of more than 20% per year. As a home entry control, the lock market is very important.