Smart lock dealer's performance doubled

The performance-doubling model has been popular in the home building materials industry in recent years, allowing numerous manufacturers and distributors to flock to it. They have not hesitated to spend heavily on the introduction of professional third parties to implement the implementation of the model, and created a classic example one after another, however, After a comprehensive analysis of the performance doubling models of several major third-party consulting companies, it is not difficult to find that all the content is actually based on a core formula, namely: store performance = customer traffic × transaction rate × customer value Of course, this does not involve the company's deeper operating metrics such as gross margins, expense rates, etc.

The above formula can be said to be universally applicable. The same holds true for the smart lock industry. However, due to the rapid development of the smart lock industry, many groups of people from all walks of life or even businesses have not joined the group. The distributors' strength is generally weaker than that of dealers of various mature categories. In general, they are at a disadvantage in terms of management and management. After entering this special industry, they are often at a loss, unable to find a direction of development, and often have intelligence in various regions. The brand new dealer friend plus my WeChat drudges me and seeks development. In view of this, I will share with you some of the smart lock dealers' performance multiplier.

We must prepare for a protracted war.

Many people simply fantasize the smart lock into a blue ocean, and when they come in, they can save money. However, the fact is far from this. The entire industry is still in the lead-in period, and it is necessary to establish its own marketing system step by step. Often, this system is built. The cycle will be very long and will require constant capital investment. Therefore, it is very unrealistic to think about achieving overnight wealth on this project. It is necessary to prepare for protracted warfare. The bigger the cycle, the greater the cycle will be. The longer it will be, the fact that it will be possible to win losses and win in the second year will be quite good. Even if it is a model for introducing a multiplication of profits, it must not be able to take some chicken blood or chicken eggs, and it is still necessary to pay attention to the establishment of a long-term mechanism. Only then can we achieve sustainable development.

Influencing the related elements of passenger flow indicators

There was a dealer who told me that after a few months of smart locks, he found that he could only sell a few locks through friends and relatives. This shows that the relevant work of this friend was not carried out at all or even if it was carried out. Not in place, we must seriously consider the following elements:

1, the number of stores, store locations, store decoration;

2, the number and quality of distribution outlets;

3, brand influence;

4, product structure, function and style, price competitiveness;

5, customer return rate or referral rate;

6. The promotion of community promotion and WeChat marketing;

7, customer service satisfaction, word of mouth;

8, the sales team structure and overall quality.

The above eight factors directly determine the number of customers who can access your brand. Among them, at least three or more must be in place. At this level, there is an initial guarantee for passenger flow and the basic survival of dealers. There will not be much problem. This is a precondition for achieving double performance. There is no traffic, and everything is empty talk.

Integration of relevant factors that affect the turnover rate index

Let's take a look at some of the performance factors that affect the turnover rate indicator.

1, the number of stores, store locations, store decoration;

2, the number and quality of distribution outlets;

3, brand influence;

4, product structure, function and style, price competitiveness;

5, customer return rate or referral rate;

6, customer service satisfaction, word of mouth;

7, business personnel skills and skills;

8, business staff work enthusiasm, enthusiasm;

There are also eight items, and comparing with the relevant factors that affect the passenger flow indicators, we will find that the vast majority of the two are the same, in fact, this is true, many performance factors will affect multiple indicators, and even guest value indicators It will also be affected by the above six elements of 1, 3, 4, 5, 6, 7, and 8, and there is basically no element of differentiation. Therefore, the guest value indicator will not be analyzed separately. .

Through the above introduction, I believe that we can have a general understanding of the essence of the performance multiplier model, as long as there is a certain business-minded friends under the reference and then combined with their actual operating conditions for comprehensive analysis to identify their own operating weaknesses, According to the primary or secondary priorities, the traffic volume is doubled, the performance is doubled, and the transaction rate is doubled. The performance is equivalent to four times the original! The road to double performance is very simple, especially For the current situation that the size of smart locks is generally small, it is not a big problem to realize five-fold or eight-fold increase in time and correct mode.