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Although the iPhone 7 has not yet been released, the news about new Apple phones next year has begun to stir up the enthusiasm of the supplier market.
According to foreign media reports, it has been confirmed that Apple's mobile phone foundry Hon Hai is developing a glass case for smart phones to cope with the major changes in Apple's iPhone design in 2017, including replacing the back plate material from aluminum alloy to full glass design. To reverse the demand for iPhone, the situation is slowing down. At present, many Android (Android) mobile phone manufacturers, including Samsung and Huawei, have launched a fierce market share competition with Apple.
Hon Hai and Apple did not respond to the above news, but a person close to the upstream of the Apple industry chain told the China Business News on August 10 that from the middle of the year, the global industrial chain was used for glass processing. New equipment, such as hot bending machines, has begun to enter the first wave of procurement peaks. It is expected that the penetration rate of domestic equipment will exceed 20% next year. The overall industry scale is expected to double in 2018.
“Upstream is more confident about the trend of using the appearance of glass for the next generation of mobile phone products. Everyone hopes to prepare for the new product market of Apple.†The person told reporters.
Not long ago, Apple and Samsung's glass supplier, one of Corning's official website catalogues, was updated with the addition of GorillaGlass5 fifth-generation gorilla glass entry and introduction. To meet the needs of 3D curved glass solutions, Corning began in GorillaGlass4 in 2015. Based on the formulation adjustment, a new glass atomic crystal structure is designed to enhance the glass's ability to fall.
iPhone seeking change
From the development history of Apple, every leap in development is driven by innovation.
But now, iPhone sales have fallen for two consecutive quarters. The latest financial report data shows that Apple's third-quarter revenue was 42.4 billion US dollars (1 US dollar is about 6.6410 yuan), lower than the 49.6 billion US dollars in the same period last year; net profit was 7.8 billion US dollars, down from 10.7 billion US dollars in the same period last year. 27%. In the past three quarters, a total of 40.4 million iPhones were sold, down 15% year-on-year.
Almost everyone is focusing on how much creativity and imagination there is in this company. In the eyes of Apple's Chinese competitors, Apple's ability to innovate may not be as good as it used to be.
Yu Chengdong, head of Huawei's consumer BG, told the reporter of China Business News in the first half of 2016. He did not worry about Apple's new products. Many technologies Huawei are already using them.
And Apple's old rival Samsung is accelerating to catch up with innovation. With the success of the high-end models of curved OLED screens, Samsung Electronics shipped 27 million smartphones in the second quarter of 2016, topped the market with 21.4% market share, and further expanded with the second Apple (11.2). %)difference.
Essence Securities report shows that Samsung Galaxy S7 (including S7 and S7 Edge) sales in the first month of the year is 25% higher than last year's S6 sales, US sales are 30% higher, Europe is 20% higher, China is high Out of 10%, the Korean market is basically flat. The design of the Dual Edge screen is one of the reasons consumers buy. In the current situation of Android mobile phones, the appearance looks good again as a pain point for consumers.
"In 2 years, 3D glass cover is expected to accompany the large-area penetration of OLED, which will bring about the overall growth of the industry. Especially after the full release of OLED production capacity is expected in 2018, high-end flagship models will adopt 3D glass in large quantities, and the overall industry will increase. The speed is expected to reach nearly 30%.†Anxin Securities analysts estimate that the overall space of the 3D glass industry is close to 40 billion. If it is counted in the maintenance market, it will be the market capacity of hundreds of billions.
Apple obviously will not turn a blind eye to this market. As early as 2011, Apple began to accumulate a number of patents for glass exterior structure. After obtaining patents for double-sided glass integration methods and adding thin glass patents outside the camera in 2015, 3D glass was used as a material for the new Apple products in the industry chain. The speculation has been further enhanced.
Domestic supply chain "stocking" in advance
The rise of domestic smart phones has made domestic upstream supply chain manufacturers eager to stock up.
Hong Kong Yuanda Securities Research Report said that Chinese brands such as Huawei, OPPO, and vivo will adopt 3D glass casing design in the second half of 2016, and will be successful in Samsung hyperboloid products and Apple will use glass in 2017. The casing is expected to be affected, and domestic OEMs have gradually shifted their focus from a one-piece metal casing to a 3D glass casing.
Under this trend, many manufacturers in the upstream industry chain began to “alignâ€.
Recently, sapphire industry leader Orient announced that it has signed a strategic cooperation agreement with small and medium display manufacturer Huaying Technology. The two companies will carry out strategies in the industrial chain of sapphire, ceramics, 3D hot bending glass, diamond-like coating, display screen and related equipment manufacturing. Cooperation.
Oride has independent research and development experience and advantages in sapphire crystal growth, diamond-like coating, ceramics and other related process technology innovations and 3D hot bending equipment. In the interview with the media, Lin Shengchang, general manager of Huaying Technology, said that in order to seize the next generation of protective glass business opportunities, Huaying Technology will complete the RMB 10 billion fundraising case in the second half of the year, of which 1.3 billion yuan will be used for Coriolis 2.5D and 3D. Glass development.
In addition, Singapore Airlines began to deploy 3D hot bending technology in 2015, and related hot bending equipment has been shipped in June.
"From the perspective of the main market distribution of hot bending machine equipment, South Korea and Taiwanese enterprises have a relatively early layout and strong strength. However, from the development of Lansi and Bourne, the opportunities in the manufacturing and processing industry are very large, and the technology has been seized. The trend market space is very impressive.†Wang Yanhui, secretary general of the Mobile Alliance, told reporters that domestic supply chain companies have begun to tighten the Japanese and Korean upstream companies on the 3D hot bending technology that represents the world's top technology.
Wang Yanhui believes that in the supply chain, Apple is no longer the super leader who has been the leader in this industry. Although it is still in the first phalanx, it is no longer unreachable.
“Like glass processors Lans Technology and Bourne Optics, touch panel manufacturer Ou Feiguang, inductor supplier Sunlord Electronics, and Xinwangda and Zhuoyi Technology, which provide lithium batteries and mobile power, are all outstanding upstream in recent years. Manufacturers, the rise of the industrial chain from the downstream consumer to the upstream is of great significance to the domestic high-end materials industry innovation." Wang Yanhui said. 
iPhone seeks to change Chinese suppliers to start betting 3D glass
Abstract ["It is expected that 3D glass cover will accompany the large-area penetration of OLED in two years, which will bring about the overall growth of the industry. Especially after the full release of OLED production capacity is expected in 2018, high-end flagship models will adopt 3D glass in large quantities. Row...
["It is expected that the 3D glass cover will accompany the large-area penetration of OLEDs within two years, which will bring about the overall growth of the industry. Especially after the full release of OLED production capacity is expected in 2018, the high-end flagship models will adopt 3D glass in large quantities. The growth rate is expected to reach nearly 30%.†Anxin Securities analysts estimate that the overall space of the 3D glass industry is close to 40 billion. If it is counted in the maintenance market, it will be the market capacity of hundreds of billions. ]