Air-conditioning after-sale installation charges a large number of names In fact, in daily life, the phenomenon of charging for home appliances after sale has been in different degrees. Except for the “drinking water†installed in the refrigerator, water heaters, TV sets and washing machines are involved. Yuan is hundreds of yuan. For example, TV, originally should provide free support to watch normally, but as the price war of TV has intensified, some manufacturers have “made an article†on brackets and hangers, often only with brackets and no standard hangers. If the TV wants to hang up to make the living room more beautiful, consumers have no choice but to pay for themselves. In the installation of washing machines, it may be appropriate to charge some fees in water pipes, special taps, etc. There are also many charges for the installation of water heaters. The "three-point quality, seven-point installation" air-conditioning, not only install relatively expensive and pay attention to the "doorway" more, in addition to remote installation fees, wall hole punching fees, high-altitude operating costs, there are extended pipelines Fees, spray bracket costs, cabinet leakage protection switch fees, etc., can be called a veritable after-sales installation "large charges." Unlike other home appliances, the seasonality of air-conditioning installation is very strong. Most of the installers are temporarily supplementing the capacity when the peak season arrives. Once the management is not strict, the phenomenon of “price increase†and “oil†will be difficult to avoid. The large-scale pipeline fee is actually a "pit" In the air-conditioning after-sales installation, what are the relevant charging standards for each chain, and whether it is clearly priced? The reporter learned from Dongguan Suning that its remote installation fee is generally 30 yuan to 50 yuan, high-altitude costs 100 yuan to 150 yuan / Taiwan, drilling costs 50 Yuan to 80 yuan / hole, air conditioning bracket and leakage switch each of 30 yuan to 90 yuan, 80 yuan to 100 yuan, lengthening pipeline costs 150 to 200 yuan / meter. Information from Dongguan Gome shows that the remote installation fee and bracket cost of air conditioners are between 50 yuan and 100 yuan, the high-altitude operation fee is usually about 50 yuan, the punching fee is 30 yuan to 50 yuan, and the leakage protection switch is basically less than 100 yuan. Lengthening the pipeline fee from 60 yuan to 110 yuan / meter. The local chain of fashion appliances did not respond clearly to this, nor did it provide relevant charging information. According to the reporter's understanding, the current air-conditioning industry hang-up connection pipelines are standard 3 meters long, and the cabinets are generally 4 meters. Many air conditioners of this length, especially the hanging machine, are basically not enough for installation, and often need to be extended by two or three meters. "At that time, the length of the pipeline air conditioner was just to the balcony, but because the air outlet was just opposite the entrance and exit of the gate, the pipeline had to be lengthened to place the outdoor unit to the outside garden." Mr. Li, who lives in Xiping, said that only the pipeline If you lengthen one item, you will pay more than 1,300 yuan. It is a bit "heartache". Good: free users can save 150 yuan ~ 450 yuan According to relevant information from Suning, Dongguan, through market research and analysis of nearly 200 million members of big data, the current air conditioning industry charging standards are not uniform, service charges are opaque, installation consumables are more expensive, non-main city remote fees are expensive, etc. Satisfied with the problem. At the same time, in the actual operation, individual non-standard installation companies and installers also have the possibility of raising the price of air-conditioning brackets, special sockets and pipelines. “In the upgrade stage of home appliance consumption, which is dominated by newer generations, the focus of consumers’ attention has also changed.†Song Lei, general manager of Suning, Dongguan, said. Therefore, for the consumption pain point of the industry air-conditioning installation fee, Suning launched the first free air-conditioner installation service in the country on the occasion of the “New Buy 4·18†shopping festival, including the high-altitude operation fee and the first wall hole punching. In addition to the fee, the lengthening of the pipeline fee, and the leakage protection switch of the cabinet, the household air conditioner can generally save 150 yuan to 250 yuan on average. Dongguan Gome also said that the chain will also operate the air-conditioning installation full free of this activity, consumers only need to participate in the purchase of air-conditioning, it is expected to save about 300 yuan to 450 yuan installation costs, is expected to advance in advance of the "May 1" Golden Week Activate "air conditioning consumption. Hotspot 1: Will it be "free of wool on the sheep"? Reporter: Air-conditioning after-sales installation is free, it seems quite attractive, but these free will be wool out on the sheep, through the price of air conditioners, "the loss of the embankment outside the embankment"? Suning, Dongguan: The free installation activity launched this time is to virtually eliminate the costs associated with the installation process for consumers. The free part is never attached to consumers in other ways. As for the price of air conditioners, in addition to some custom machines, consumers can shop around, and the online and offline prices are basically the same price. Of course, the free installation is still very attractive to consumers. Dongguan Gome: The related installation costs are free, and we will not increase the selling price to compensate for this installation cost. As for the price of air conditioners, consumers can compare prices online and offline, and then choose. Hotspot 2: Is there any threshold for installation fees? Reporter: In terms of free fees, is there a corresponding threshold, especially for high-altitude operation fees and lengthening of pipeline fees? Is this installation free of charge for short-term behavior or long-term continuation? Suning, Dongguan: It is mainly for the installation of home air-conditioning users. The wall hole punching is clearly the first wall hole free, high-altitude operation and lengthening pipeline, but also within a range that meets the installation requirements. This air-conditioning installation service will be free until the 20th of this month. Dongguan Gome: The only restriction is to extend the pipeline limit within 2 meters. At the same time, special machines and engineering machines do not participate in the installation of free activities. Consumers can now participate in this activity and purchase with confidence. Hotspot 3: Is this a pre-drainage for May Day? Reporter: This year, Dongguan has entered the market as a whole, which has more or less disrupted the sales plan of air conditioners. Regarding the situation from March to the present 40 days, is the overall trend of air-conditioning normal? At this festival, the introduction of air-conditioning after-sales installation service is free to lead to the early discharge of the May 1st schedule. Suning, Dongguan: Looking at the situation in the past 40 days, the sales of the entire air-conditioning market has risen steadily year-on-year. With the approach of May 1st, air-conditioning sales also kicked off, and the first air-conditioning installation free service was a major drainage activity. Dongguan Gome: At present, the air-conditioner is outbreaking compared with last year's sales node. It is expected that the April and May 1 period will be an important consumption season. It is not surprising that the air-conditioning promotion wars of various manufacturers will start at this node. Free installation, but also for a little longer Under the circumstance of rain, this year's air-conditioning sales are undoubtedly "Ya Li Shan Da." Although since March, both manufacturers and merchants have opened the prelude to the sales of the new frozen year, but the gods are not very beautiful, so that the original hopes and dreams are "dead" due to rain. At this time, the air-conditioning market, in particular, needs some new ideas and new models to break the deadlock. If the air-conditioning after-sales installation is full of free dangers, it will bring a fresh air to the whole industry, and it will also help the upcoming Pre-heating and drainage in advance of May 1st Golden Week. In a sense, this year is called the “Year of the Besieged City†in the retail industry. Online companies are competing to enter the line, while offline companies are desperately flocking to the line. "People in the city want to go out, people outside the city want to come in." This is the real business environment that enterprises have to face under the wave of "Internet +". Although they can take advantage of each other and learn from each other's strengths, they will eventually have a "difficult experience". In the process of integrating each other, the days of shopkeepers' involvement in the online market are not so moist, and the e-commerce counter-offline is not so easy to "smack the city." Even if you have a place in the business board, it doesn't mean you can easily break through, or even encounter unexpected bottlenecks in performance growth. In the face of complex business maps, how can we highlight the encirclement? Perhaps strengthen communication with users, identify the match between the business and the user, in order to truly incite and support the consumer market. In the double-line integration, Suning has been climbing for many years. This time, with the big data, the air-conditioning installation charges a lot of charges, and the air-conditioning after-sales installation service is free of charge. This is the “killer†to break the rules of the industry. The way to easily impress and attract consumers is naturally a trick. From remote installation fees, aerial work fees, wall hole punching and other labor costs, to lengthening pipeline fees, spray bracket costs and cabinet leakage protection switches and other materials, Suning came to a complete subversion, not only subverting the home appliance retail industry The inherent mode will also subvert the consumer's original consumption concept and eventually vote with the feet. Although this is only a thoughtful offer with time constraints, the free installation can be longer, or even gradually cultivate the market. Even if it is unavoidable for individual project charges, it is best to change the ç‘•ç–µ mode of unilateral quotation for “installation of guerrillasâ€. It is best to make the charges transparent before consumers purchase.
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Dongguan: There is still a "free lunch" for air-conditioning after-sales installation.
Although the rain was pattering, it was the rhythm of thunderstorms and winds, but the air-conditioning market that was “poured†by “cool†was not lonely. In response to the chaos of air-conditioning after-sales installations, Dongguan Suning recently broke the "hidden rules" of the industry, and the "killer" for home improvement users to make the installation service free of charge, Dongguan Gome also responded promptly, thus making consumers "real" Lightening the burden, a single air conditioner is expected to save 150 yuan to 450 yuan. But these free will be wool out on the sheep, through the price of air conditioners, the price of the air conditioner is soaring, "there is no need to pay for the embankment." Is there a corresponding threshold for free fees? Is this concession short-term drainage or long-term continuation?