Is the paint industry free from the Internet boom?

The paint industry, as a traditional industry, has existed for more than 100 years and has been traditionally developed, traditionally produced, traditionally managed, traditionally promoted, and traditionally serviced. In recent years, the impact of Internet thinking and Internet technology has intensified the pace of innovation in traditional industries, and coatings seem to have not yet been affected by the Internet. However, every painter cannot escape from the Internet. New issues. Having met many paint business owners and executives, they often laughed at the Internet and said they were not affected. Indeed, many paint companies have failed to obtain much in recent years to test water-based e-commerce. On the contrary, they have become more confused and have many painters make jokes. But are paint companies really not affected by the Internet boom?

First of all, the Internet boom has impacted the paint industry professionals: At present, many paint companies have encountered difficulties in recruiting marketing talents, and there has also been a phenomenon of excellent brain drain. The reason is not the rivalry between peers, but the spoil of the Internet boom! According to incomplete statistics, the salary and salary of Internet companies when recruiting talents is often 50-80% higher than that of traditional companies, and even higher. When the East had a very good subordinate several years ago, it started in a certain tree paint and started to fish. After the coating was overdue, he gave up several years of experience in the coatings industry, held a position in the supervisory position, and received 100,000 salary per year. He switched to the Internet company to start from a small age. Today, just three years later, he is already the head of a project department in China. , Subordinate management of more than 300 people team, the annual salary than the previous coating company has turned 5 times! Similar cases may abound and are not examples. This impact is especially troubling for college graduates and young people who have just graduated, making them more willing to go to internet companies and work well in traditional coating companies. Talented people will basically be unable to withstand the Internet boom, and they have switched to one another. On the other hand, the rapid development of Internet companies also gives talents greater room for development; this is what most traditional coating companies cannot provide. It is to maintain steady and low-speed development. One is to break through the development of ultra-high speed, and the value orientation of smart talents is understandable. However, for coating companies, can you prepare and respond to them?

The competition in the paint industry is often the competition among companies, brands, and products. Although the rapid development of China’s urbanization and the rising standard of living of the people have increased the consumption of household paints, it has not shown a downward trend in the market. However, what is often subverted is not caused by peers. For example, China Telecom and China Unicom have subverted China Mobile, but Tencent’s WeChat. The result of too homogenous competition among paint companies is that wall products such as wallpaper, diatom mud and other products “crash”. Wallpaper is not a new product, diatom mud is not a high-tech product, but actively embrace the Internet, use the Internet to think "armed." What is Internet thinking? It's hard to say a word in a word. It looks like it is very mysterious. In fact, it is simple and simple. It is to stand at the user's point of view to get the market. The "userism" of wallpaper and diatom mud is in line with the "productivism" of paint products. They all want to obtain the maximum market returns, but they do not have insight into the real needs of users, and they are blind to price wars, homogenization, and conceptualization. The paint products eventually lost to the wallpaper and diatom mud in the high-end market, because they know how to “please” the users, not to get the users out of the grid, but to promote the drainage through online promotion and emphasize the decorative effect again and again. , personalization and health security, and to enhance the user experience with gorgeous offline real-life physical store display to obtain users, and active service. From the point of view of high-end home stores such as the Red Star Macalon, the number of paint stores is far less than that of wallpaper and diatom mud stores! Consumers' price budgets for paint consumption, wallpaper, and diatom mud consumption are often much higher than those of the latter. This has forced many paint companies to think.

Internet thinking does not cure all diseases. Internet technology also serves the market. The Internet boom is far from the past. In the future, the Internet industry may become a traditional industry. In the future, there will be only traditional and non-traditional enterprises. Painters, What do you want to classify on that side?