Living home floor Zhang Hongquan: The quality of the brand directly affects sales

ELEGANT LIVING, founded in 1996, has four brands: living home, flooring, living home, baroque, living home, mannington, living home and CASA. Living home has always been committed to meet the global consumer home wood products demand, is the world's largest manufacturer of antique flooring.

Reporter: What do you think is the difference between the foreign market and the domestic market?

Zhang Hongquan: The foreign market is divided into categories. We will take the reinforcement category today. The earliest domestic laminate flooring was brought in from Europe, and then we learned from it. After more than ten years of development, the level of manufacturing of laminate flooring in China, including the entire level of research and development and innovation, has made great progress internationally. Foreign products are still relatively high in the tooling level of this equipment, and then there are more characteristics in environmental protection indicators. In product design, European products are still more distinctive. Others, similar to many products of domestic innovation, molded products including some embossed products, are still very distinctive, high-gloss products are more competitive in Europe.

Reporter: You just mentioned that many companies should do basic things. However, if from a consumer's point of view, you would advise consumers to buy flooring, what should they choose?

Zhang Hongquan: I think this is the case. The quality of a business has a lot to do with its business concept. The integrity of the company and the sense of social responsibility of the company, including the grasp of product quality by the business operators, are very important foundations for providing consumers with consumer safety protection. There are some very well-known companies around the world. In order to benefit, some principles are finally abandoned. Such brands will also cause insecurity to consumers. Of course, life family from the group company to the entire process of product development to manufacturing, speaking, is not only to control the quality and safety of this product with the will and concept of people; at the same time, it also uses some systems, with some restrictive articles. The law, which is equivalent to the internal law, enforces the restriction and ensures the basic safety of the product. In this way, our products will give consumers a very good safety and security in terms of a long-term development. It not only comes from the characteristics of people's own quality, but also some credit and responsibility security. It is more from the internal management system of the company, including a form similar to the internal laws of the enterprise. We have some bottom line that we can never make breakthroughs. Yes, no boss is required to say that every person in this position, even an ordinary employee, must implement this ordinance. From the procurement of raw materials to the entire production process and then to the finished product, and the process of sales and installation of services, it has certain rules. It is not completely controlled by people. It is controlled by an agency's principle, which ensures that products After production, manufacture, use, installation, and after-sales, there is a system of perfect and effective protection.

Reporter: What are the characteristics of our product promotion methods?

Zhang Hongquan: We have chosen to cooperate with Austrian products. It is also very unique in Europe. We introduce it not only to introduce a product, but actually to learn some good design concepts from others, including how to use high-tech products. At the same time, the promotion of this product in the country, there will be products in the living home system, will appear in the CASA system, will appear as a very important series of our products.

Reporter: Is it also a product for you to enter the international market?

Zhang Hongquan: Yes, similar to our cooperation with Mannington, we have its products here, and it will also have our products in the European and American markets. In the process of cooperation with these well-known enterprises abroad, it is not simply a process of purchasing products back and forth. In fact, we learn from each other and, if possible, conduct more in-depth cooperation.

Reporter: From the perspective of expanding the international product line of Life Home, what kind of development and impact will it bring to our living families?

Zhang Hongquan: For living families, we can see that some relatively good brands are doing similar imported products in China. These products have also won recognition from many consumers and industries in China. Its performance is also very good. . From the aspect of the product category, including the demand that the product provides for the consumer, the imported product has its characteristics, and the products we produce ourselves also have. Therefore, in the entire product system, we want to provide consumers with more choices as far as possible, from the aspects of consumption level, product quality, preferences of some design categories, etc., to satisfy our consumers. This is what we introduce products into. One purpose.

Reporter: Yes, thank you, Zhang.