With the development of the furniture industry, furniture sales channels and models are constantly undergoing changes and innovations. Enterprises are experiencing the pain of wholesale channels, and instead start to build their own channels or adopt franchise chains to get out of their own characteristic business. In particular, in recent years, under the concept of advocating “the terminal is kingâ€, major furniture companies have gradually realized the importance of terminals, and each set up a store; how to increase the sales of single stores has become a must for all furniture companies. For the subject: In fact, we can learn from the experience of the current hypermarket management, increase the passenger traffic of the store, and look at how to improve the passenger flow together with the home network . 1. Location of the store: Whether the location of the store is superior, it is related to whether the business of the store is booming in the future, so there is an old saying in the retail industry that is “site selection, site selection, site selectionâ€, from which we can see the importance of the location of the store. . Before you choose to open a store in a certain place, you must first conduct a market survey on the local population, culture, consumption habits, income, etc. All must be based on good market research, otherwise the loss will be in the near future. . 2. The construction of the store's gas enclosure: The pattern of commercial competition has entered a big business era. In the fierce competition, the merchants strive to make a difference in every detail in order to attract consumers' attention and promote sales. Especially in the specialty store, in addition to the design of the shop, the shape of the window, etc., it is also on the display of furniture, unconventional, in order to obtain a strong visual impact, the camp creates a commercial space sales environment, with a strong The design highlights its own selling point atmosphere, and establishes the image of the business circle with unique personality to win more consumers' patronage. The door, window, shelf, props, display and even the various trophies and commercial certificates obtained by the company form the whole of the sales terminal. The promotional products can be displayed in a concentrated area, and the promotion area can be drawn. The display area of ​​the promotion area must be large. It can be higher than the usual display, and it is more dense. It can be used to make selling points, such as Baiyuan District, “Special Areaâ€, etc.: to ensure all styles and models. The number, color and other products are displayed; the three-dimensional display facing out can make the customer easy to see the product; the price tag should be in the same direction, the label is on the front, so that the customer can see at a glance: make full use of the pillars in the store, you can post posters, POP. 3. Advertising: As the saying goes, "The wine is not afraid of the deep alley" is now "the wine is also afraid of the deep alley." Nowadays, a society with ever-changing information, people receive countless information from TV, newspapers, the Internet, and verbal communication every day. If you want to receive and remember the information you pass, it needs to be carefully planned. Pingping often has no new advertisements to let him eliminate it. Don't make meaningless advertisements: In order to make the communication more effective, it is necessary to study the selection of related advertising carriers and the topic planning of advertising. 4. Word-of-mouth communication: Word-of-mouth marketing is the process of using the concept of word-of-mouth in the field of marketing, that is, the media that attract consumers and the spontaneous publicity of the public, so that they can actively talk about your brand or specialty store products and services. Good word of mouth is not only a kind of glory of the specialty store, but also a kind of efficient and low-cost marketing means. The homogenization of products in the furniture industry is more serious. Even if the advertising fees of huge amounts of money are invested in various mass media, consumers are already numb, even getting bored, and now there are many advertisements that transmit false information or exaggerate information to mislead consumers. It hurts consumers' trust in advertising and reduces the status of advertising in the minds of consumers. Word-of-mouth communication has a negligible effect on the credibility and persuasion of information, and is incomparable to other media in terms of trust. Therefore, word-of-mouth marketing is also an important sales strategy in marketing. Honde solar ground mounted system adopts full hot-galvanized steel structure and Ground Screw for panel installation. It is quite cost effective, and this screw-in foundation system is not only suitable for natural ground, but also for dense and even tarred surfaces.
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How to increase customer traffic in furniture stores