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Integrity management, do not let smart home become the next "Da Vinci" July 10, 2011 CCTV "Weekly Quality Report" exposure, Beijing's Ms. Tang spent more than 2.8 million to buy more than 40 pieces from the Da Vinci store The furniture actually emits a strong pungent smell and is judged as a substandard product by the National Furniture and Indoor Environmental Quality Supervision and Inspection Center. This opened up the insider of the national consumer claim that 100% of the high-end furniture brand Da Vinci originated in Italy.
Da Vinci's home furnishing brand, the high-end brand of furniture, Da Vinci, why did this "big bad". The recent Da Vinci incident has triggered the home industry's thinking about "great integrity." Although the level of China's export furniture manufacturing has reached the middle and high level in Europe, the lack of "brand value" is, in the final analysis, the lack of a credibility system.
The smart home industry should be taken for granted. In recent years, although smart homes have attracted a period of rapid development, first, the smart home industry has not had a basic communication protocol and interface standards so far, leaving the company's irregular behavior. Second, the smart home market is relatively confusing, lacking corresponding industry norms, leading consumers to be unfairly treated when purchasing products and services. Third, some smart home enterprises in order to promote their products, In the promotion, a lot of over-exaggerated propaganda was used to impress consumers. When promoting the functions of smart home products, they often deliberately exaggerated the effect of intelligence, causing a feeling of dishonesty to consumers... as a brand enterprise, protecting consumers Equity, this is the minimum bottom line. In addition, enterprises should also focus on "honesty", which includes the integrity, sincerity and sincerity of consumers, so that consumers can show a loyal attitude towards the company, and the company can be recognized by the market.
In the general lack of good faith, the public, the government, and the media need to work together in such a general lack of good faith. We need people of insight in the industry to stand up and dare to take the world by fear of the world. The exposed group of companies attacked and jointly cleaned the operating environment of the industry. Of course, the government and authorities are also required to strengthen supervision over the industry and increase penalties for lack of integrity and fraudulent consumer enterprises. At the same time, the media should actively report on some problems that will arise in the future development of the smart home industry. For adverse events that seriously harm the interests of consumers, they should come forward and expose themselves to help consumers protect their rights and interests. Exposure to the public to promote market regulation in the smart home industry. Joint supervision, integrity management, do not let smart home into the next "Da Vinci."
Integrity management, do not let smart home become the next "Da Vinci
Abstract: On July 10, 2011, CCTV's "Weekly Quality Report" was exposed. Ms. Tang of Beijing spent more than 2.8 million yuan to purchase more than 40 pieces of high-priced furniture from the Da Vinci store, which exudes a strong pungent smell. The furniture and indoor environmental quality supervision and inspection center tested and was judged to be a non-conforming product. This opened up the insider of the national consumer claim that 100% of the high-end furniture brand Da Vinci originated in Italy.