Jiangsu Amerison implements “big brand†strategy Since the 21st century, the meaning of “brand†has become increasingly diversified. Brand is a kind of evaluation and cognition of a company and its products, after-sales service and cultural value. Trust, in a sense, is also the "golden business card" of the enterprise, which affects the choice of consumers. In 2013, Jiangsu Amerison Furniture Re-planning Company's development strategy focused on brand strategy and proposed “big brand strategyâ€. Along with the growth of the company, the company will encounter many problems in the process of business management, which will affect the sustainable development of the company to a large extent. When the company completes the original accumulation, it will seek further development. Development requires reasonable ideas and strategies to support it. Wang Hanxin, chairman of Jiangsu Aomei Furniture, said that with the return of the world economy to the industry, SMEs must “do the jobâ€. The development direction of Jiangsu Aomei Furniture is to do the job, to be more precise, to be stronger, and to gradually launch the “big brand strategyâ€. ". The so-called big brand strategy refers to planning the brand from the strategic level of the enterprise, building the brand with the overall thinking, spreading the brand with the integrated method, letting all the employees participate in building the brand, and using professional talents to manage the brand. “Everyone said that 'development is the last word', but how should the company develop and develop? The answer I have summed up is – brand. Relying on the brand is the foundation of the company’s development. So we must Begin to change concepts and ideas, from doing products and selling products to branding and selling brands. Drive brand development strategy with brand strategy, adhere to the brand road, and use brand strategy to guide business strategy. Improve branding to the highest position of the company. I believe that brand strategy is the core of a company's development." Wang Hanxin, chairman of Jiangsu Ami Sen Furniture, is very firm about the company's "big brand strategy." GO Jiaju Furniture Network is the largest otoo home sharing guide platform in China. More than one million pieces of furniture , building materials, home textiles , home furnishings products offer you a choice! There are bedroom furniture, living room furniture, dining room furniture , study furniture, entrance hall furniture, children's furniture, leisure furniture , outdoor furniture, hotel furniture, engineering furniture, mahogany furniture, suite furniture, office furniture, and other dozens of furniture products, more furniture Brand sale, brand discount information is not held regularly, if you want to buy brand furniture, you may wish to pay attention to GO Jiaju!
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Implementing “big brandsâ€