In fact, the phenomenon of foreign furniture brands “crossing the river to remove bridges†– unilaterally terminating contracted contracts is not uncommon in the industry. At the same time, with the loss of the low-cost advantage of "Made in China", many foreign-invested manufacturing industries have withdrawn and moved to Southeast Asia, which undoubtedly exacerbated the survival dilemma of foundries. Shortly after breaking with IKEA, a new brand jointly launched by more than a dozen IKEA foundries, Jiayimei's large-scale home furnishing chain, is in a low-key layout. Recently, the first Jiayimei home chain dealer invested by Yunnan Jiayimei Investment Co., Ltd. (hereinafter referred to as “Jiayimeiâ€) has been renovated, the blue tone, the products in the mall and some of the homes already on the shelves. There is almost no difference between the products and the IKEA store. “Quickly copying the IKEA model and quickly occupying the market, opening 200 stores in 3 years.†Jia Yimei’s minutes to reporters even mentioned that “the speed at which IKEA opened stores is relatively slow. Currently, only 11 stores have been opened. There is still a big future. Market space.†Mudanjiang is one of the founders of Jiayimei Brand and the founder of Cao Yuewei, Chairman of the Board of Directors of Heilongjiang Endurance Wood Group. Before the "breaking" with IKEA, Cao Yuewei was the president of the IKEA Suppliers Association. The reporter found that the main factory of the Endurance Wood Group, founded in 995, is in Hailin County under the jurisdiction of Mudanjiang. This company, which was previously owned by IKEA for 16 years, is currently the largest furniture manufacturer in Hailin and even Heilongjiang. From the store decoration to the product, it is almost a "reproduction" of the IKEA store. Will it involve infringement? "It is undeniable that in the more than ten years of IKEA's founding, we have learned a lot of good experiences from IKEA." Cao Yuewei told reporters, of course, Jiayimei itself may have IKEA's 'shadow', but Jiayimei is based on IKEA's production management, design concepts and business philosophy. It is based on the preferences of Chinese consumers and is more suitable for the Chinese market's products and operating models. There is no infringement problem. †"Of course, our competitors are mainly IKEA in the future." Cao Yuewei told reporters that they have prepared for this project for three years and plan to build 200 large-scale home furnishing stores in China within the next three years from now. At the same time, Jiayi's independent online sales platform will also be launched in September. When talking about the original intention of establishing a new brand with IKEA's "breaking", Cao Yuewei said that he was uncomfortable with the "squeezing" of the foundry. Cao Yuewei told reporters that in 2006, IKEA Group negotiated with Endurance Wood to help endurance wood industry build a car with an annual output of 50 million US dollars, and promised that the order products can meet the supply of new workshops. In 2007, the new workshop was put into production, but it was only then that he found that the purchase price was lower than the production cost according to the quality requirements and prices of IKEA. "Unfortunately we had to change production. The IKEA Group's practice in many domestic foundries has led to the closure of many foundries." Cao Yuewei said. Mr. Song Shihou, chairman of the “Houcheng Wood Industryâ€, said that his backlog of more than 5 million yuan of products is now relying on Lao Cao. It is understood that in the previous 13 years, Houcheng Wood has been manufacturing IKEA Group and producing all kinds of furniture . Half a year ago, the IKEA Group unilaterally stopped the supply of Houcheng Wood and stopped paying for the goods on the grounds of quality problems. The reporter found that Song Shihou's products for Jiayimei were all finished products produced by IKEA that year, and some products still bear the trademark of IKEA. "We will find a solution to the trademark issue, but we cannot see the collapse of the timber industry." Cao Yuewei said. Synchronizer Cone for Mitsubishi, Synchronizer Gear Box, synchronizer gear set for truck, HINO SYNCHRONIZER RING OEM ShaoXing Change Auto Synchronizer Ring Co.,Ltd , https://www.sxcjautoparts.com
The foundry broke with IKEA, and the brand “Jiayimei†was confronted with this.