Knowledge of bathroom product pricing

For most consumers, sanitary products are not as cheap as possible, which would make them doubtful about the value of sanitary products. Businesses not only do not earn the profits they deserve, but they may also be thankless and let customers underestimate the value of their products. At present, many bathroom brands pay more attention to product positioning, brand building, and dissemination methods, but ignore the design of product pricing system. In fact, product pricing is a great science. Reasonable pricing not only allows you to obtain higher profits, but also can increase market sales. Sanitary products have the characteristics of low attention and high degree of involvement. Therefore, in the design of the product price system, it is necessary to fully combine the characteristics of this product with the propensity to consume. The following pricing strategies can help bathroom brands design the most effective price system, which can make a profit, but also enhance the brand's image.

First, the competitive comparative pricing strategy refers to the competitive price of the brand. It is the most simple and feasible pricing method. 90% of the goods in the market have competitive products. At this time, we must use the price of the competitive product as the basis for pricing and compare the interest points of our products with the competition products, such as brand awareness, appearance characteristics, product performance, and services. If it is a new product and there is no competitive product in the market, then pricing should be based on the economic level of the region where the product is located, consumer preferences and alternatives. If an enterprise launches a new smart toilet product, he will not only refer to the price of similar smart toilets in the market, but also need to combine its own brand positioning, refer to the price of non-smart toilets, and according to the function of the product and bring it to consumers. Value and pricing, at the same time will consider the entire brand of the same type of product price levels, so as to ensure sales and ensure profits.

Second, the value-oriented pricing strategy The so-called value-oriented pricing strategy is the bathroom brand based on the value of the product can be created for the customer or the customer thinks the value of this product is worth how much. It is not traditionally used to deduct costs and add profits or to completely consider competitors' pricing methods. The former's pricing method not only enables the brand to make more money, but customers are more willing to accept it. Sanitary products need to find value support points from the design, craftsmanship, origin and historical origins. Only by highlighting the value of sanitary products can we obtain a profit margin that is much higher than the market average.

Such as Mercedes-Benz cars, Rolls-Royce cars, in fact, their price is much higher than the cost. However, if calculated according to the cost method, plus the sales profit of a general automobile, the selling price may be cut off and the profit will be greatly reduced. Even so, sales of products will not only not increase, but will fall instead. Because people who buy such cars pay attention to the owner's identity and status. If the price is cut in half, it naturally loses its value as a symbol of wealth and status. In this way, the rich will not buy because they cannot reflect their identity; in addition, although the price is cut in half, the price is still far higher than the price of the economical car. , And fuel consumption is high, low-end consumers will not buy.

Third, the implementation of differential pricing strategy In order not to lose customers, bathroom companies should use more differential pricing strategy. For example, some bathroom brands, according to different values, launch different product lines, respectively occupy different price ranges, serve different levels of consumer groups, not only to obtain more profits, but also will not lose customers, differential pricing allows companies to earn more Take profits and increase market share.

Fourth, the use of fuzzy pricing strategy Some sanitary brands, some of the best-selling products and slow-moving goods or two kinds of slow-moving goods combined pricing sales, so that you can hide high profits or additional profits behind the low-priced products. Combination products tend to give customers the illusion that products are cheap, but in fact such products will not be profitable. However, because of this, the threshold of purchase is reduced, and it is easy for customers to have the urge to buy. In addition, value-added products such as products and services can also be priced together. For example, adding a small amount of money to individual bathroom brands can increase the warranty period or include other products.

When implementing sanitary ware products, according to their own brand positioning, target consumer groups and product characteristics, combined with the industry's competition conditions and propensity to consume, in the set subdivision target market, the most suitable pricing system is selected, and based on Changes in the needs of the market and consumers, timely targeted adjustments, thus establishing a competitive pricing strategy.