Digital surveillance market is a new challenge for security companies

As the network security monitoring market in China becomes more and more obvious, the market share occupied by digital surveillance products will also become more and more. Faced with an ever-expanding digital surveillance market, the majority of security companies should adopt strategies to meet new demands. The challenge of the environment and the way in which it will transform itself will become the top issues that all manufacturers need to solve.

The six major trends in IP security in 2011 are: Standard definition and HD.

Second, the modular mixture gradually transitions to full numbers.

Third, from indoor to outdoor.

Fourth, individual industries to full bloom.

V. From the attitude to the very clear and clear.

Sixth, from ignoring the network video standards to follow ONVIF.

After opening the digital development of the past two years, after the baptism of the digital development of open digital surveillance, the market has found that more and more users and integrators are considering the compatibility and standardization of digital surveillance products. In particular, the standard issue has attracted the attention of more manufacturers, integrators and users. This kind of standardization has not only been promoted by foreign companies, but more domestic companies have joined it. The products that the companies that currently participate in ONVIF have become the mainstream of digital surveillance in China's security market.

· Openness makes the industrial chain win-win into the digital surveillance era, the overall solution is more and more accepted by people. The difference between digital surveillance and simulation has a big feature is that the advantages of digital surveillance require network, platform, storage and a series of The products work together to achieve optimal results. In the market, Axis is very clear about its position and is very clear about its own advantages, “doing the best digital camera,” and when it comes to providing users with an overall solution, it is more often done with its own partners. of. Axis is not a competitive relationship with other manufacturers in the digital industry chain. It is a cooperative relationship that promotes the development of digital surveillance and achieves mutual benefits.

·How large is the impact of traditional business?

With regard to the entry of traditional vendors, digital surveillance vendors do not need to panic. Traditional monitoring vendors pay more attention to image quality issues when producing products. In addition to the image quality, digital surveillance vendors also consider many issues such as transmission and compatibility. Many manufacturers who have settled in the field of digital surveillance for many years, at the beginning of product design, will put the product in the entire system for consideration and design. Digital cameras need more people to integrate it, so it is very important that the SDK is complete. Digital manufacturers have some experience and advantages in these areas.

Improving the channels and deepening the cooperation of all parties Axis noted that many users require digital products from traditional engineering firms that they have worked with. Traditional channels also require a company with brand awareness in the digital surveillance field to add value to itself. Therefore, the development of traditional channels as partners will be a key point for digital companies' future development channels.

Compared with channel partners with IT background, traditional channels have a more thorough understanding of security itself, and are closer to local users, making it easier to grasp the needs of users. Therefore, manufacturers' channel construction should not have a greater bias. At the same time, deepening their own channels and developing the secondary market downwards will become the mainstream of channel construction for digital manufacturers in the future.

Faced with the rapid development of digital surveillance, the competition between enterprises will become more and more important. This requires companies to strive to create their own brand image, use the brand to tell the market, their products and other products. Of course, brand image is not only the difference of products, but also the difference of market behavior. When word of mouth is established, the brand image will be established.