The wooden door is the most important part of home decoration. Its style, color, material and quality play a decisive role in the whole home decoration, and even the finishing touch. "Knock on the door of luck and start a happy life from now on" is the dream of all decorating owners. In the end, what style of door fits our home style? What material door is the most cost-effective and environmentally friendly? How to choose a wooden door? ... Recently, Chengdu Evening News has jointly conducted a detailed market research on Chengdu ’s wooden door market with Sina Leju and Chengdu Consumer Association Home Decoration Complaint Station for the majority of owners to understand and choose. The total number of people participating in the survey is 124165, of which 69% choose solid wood composite doors, 23% choose solid wood doors, 4% choose non-painted doors, and 4% others; In terms of aspect, those who choose 1,000-1800 yuan account for 53%, those who choose 1800-3500 yuan account for 42%, those who choose less than 1,000 yuan account for 3%, and those who choose more than 3500 yuan account for 2%. The trend of design hinged doors has not retreated, sliding doors have gradually become mainstream In the survey, 76% chose to open the door, 16% chose the sliding door, and the other 8%. The swing door is a method of opening a wooden door that has continued from ancient times to the present, and most consumers choose the swing door as the first choice. Of course, the continuous expansion of the construction area and the increasing style of decoration, many design solutions include sliding doors and folding doors. Sliding doors are used in most modern decoration styles or Japanese styles. Sliding doors have the advantages of easy opening and bi-directional opening, and most of the wooden doors in this part of the opening method are inlaid with glass or hollowed out. Solid wood composite door is the most popular According to Zhang Guangyu, general manager of Shengxiang Wooden Door Chengdu Company, solid wood composite doors are still the most popular wooden door category regardless of price or material. The core of the solid wood composite door is mostly made of pine, fir or imported filler materials, etc., and the outside is covered with density board and solid wood veneer, which is made after high temperature hot pressing, and is sealed with solid wood lines. Generally, high-grade solid wood composite doors have high-quality white pine cores and solid wood veneers on the surface. Because the white pine has low density, light weight, and easier to control the moisture content, the finished doors are lighter in weight and are not easily deformed or cracked. In addition, the solid wood composite door also has the characteristics of thermal insulation, impact resistance, flame retardancy, etc., and the sound insulation effect is basically the same as the solid wood door. Although the quality and environmental protection of the original wood doors are higher, but perhaps because of the high price, only 23% of consumers choose to use. Analysis of wooden door consumption characteristics Become the mainstream consumer group in the home improvement market after 80s This wooden door consumption questionnaire mainly takes the form of online questionnaire, on-site questionnaire filling and telephone return visit. In the survey, men accounted for 49% and women 51%. Analyzed from the age group, the proportion after the 60s is the lowest 5.2%, and the 80s in the career development period have become the mainstream people in home improvement consumption. Due to the young and fashionable personality of the post-80s, it will bring about continuous promotion of the wooden door industry and the home improvement industry. 97% of consumers use wooden doors in home improvement The survey found that 91% of consumers who used wooden doors as interior decoration doors in home renovations accounted for only 3% of consumers who did not use wooden doors. Use plastic steel door or glass door instead. High-end door consumption still takes time The quality and price of wooden doors on the market today can vary widely. From a few hundred yuan of panel doors to several tens of thousands of large relief doors, the price span is almost the same as that of large furniture. For ordinary consumers, what is the acceptable price range? The survey found that: based on each wooden door, wooden doors with a price of not more than 2,000 yuan / 樘 accounted for 92% of the consumers ’choices, but the selection rate of more than 4,000 yuan / 樘 was only 2%. It can be seen that the consumption of high-end wooden doors in the Chengdu market Not yet mainstream. Consumers are most concerned about the quality of the door Product quality has always been the most basic factor in the development of a brand. The quality of the product directly determines the consumer's recognition of the brand. In the survey, we ranked the wooden doors by brand, price, quality, appearance, after-sales, environmental protection, materials, sound insulation, etc., and found that 40% of consumers pay more attention to product quality, followed by brand, and then environmental protection. A few years ago, consumers were more concerned about price issues than the top three. Seeing, listening, and hearing are the most direct identification methods for consumers For ordinary consumers, how do you know what kind of wooden door is the best and best for you? If the price and material are equal, how to determine? According to the sales staff of Qianchuan Mumen, most consumers use the method of looking at the appearance and samples to judge the quality. But as many as 40% of consumers judge by tapping on the sound and smelling. For example: smell the smell to know whether the wooden door contains formaldehyde, and weigh the weight to determine whether the wooden door material is all solid wood or other.
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Chengdu 80s into the mainstream consumption of wooden doors