The furniture industry promotes the industry with the market and leads the market with the industry



According to data from the China Building Decoration Association, the size of the Chinese national equipment market in 2006 was 700 billion yuan, and by 2012, this number is expected to reach 1.317 trillion yuan. Such a huge market is indeed full of imagination in the future industrial space. Although deeply affected by fluctuations in the real estate industry, the home furnishing industry is showing uneven conditions, but the industry still seems to be firmly exploring new paths to promote the industry with the market and lead the market with the industry. At the same time, the home furnishing industry is constantly accumulating.

The road to scale of the MALL home furnishing industry

MALL-This English word annotated as "large comprehensive shopping mall" is now appearing more and more in the dictionary of the home furnishing industry. As far as Chengdu is concerned, on July 30, Fusen Meimei Furniture MALL, which has a business area of ​​200,000 square meters, opened, becoming the world's largest high-end furniture MALL with the largest monomer and the highest degree of modernization. On September 10, Red Star Macalline The opening of Shuangnan Shopping Mall, with home decoration, building materials and furniture as the main body, supplemented by the home decoration soft decoration boutique and home appliances living hall, integrates shopping, leisure, catering and entertainment, exhibition experience and other comprehensive functions as one; September 24, actually The 58th home of the home-Chengdu Liuli Store will also be opened. With a large volume of 120,000 square meters, furniture and building materials will complete the "five-star home mall" in one stop ... After the large stores continue to enter the Chengdu home furnishing market, they used to fight alone. Many shops along the street are also starting to diverge: Although some businesses still stick to their inherent positions in consideration of operating costs, resource structure and other factors, more and more brands, especially large brands, are actively entering the large home stores. With a variety of hypermarket integrated marketing methods to earn enough shouts.

The accumulation of home furnishing: to promote the industry with the market, to lead the market with the industry

Accumulation of the home furnishing industry: market-driven industry, industry-led market

And also in Chengdu, with the implementation of the "Middle-Adjustment" plan, 76 professional building materials markets in the urban area will gradually move out. The building materials industry is moving in Qingbaijiang, Xindu and other places. A complete building materials furniture industry belt is coming soon. Rapidly formed. Just a short time ago, these thousands of acres of industrial giants represented by the Xiangjiang Global Home CDB in the north of the city will rewrite the Chengdu home furnishing industry pattern with huge scale and strong radiation. For Chengdu's home furnishing industry, it will have more strategic significance.

The new force that influences the transformation of home furnishing after 80

For those who were born in the 1980s, they are now in their thirties and marching into a new stage of life. When the post-80s group gradually grows and becomes a force that cannot be ignored in the home consumer market, they are bringing about changes in the home market.

The post-80s way of thinking, consumption habits and aesthetic tendencies are completely different from the previous generation-do not imitate and plagiarize, all advertise personality, which also puts forward new requirements for the transformation of thinking in the home furnishing industry. Why must the floor be the same wood color? For the post-80s consumer group, Shengxiang Group has specially launched the "fashion master" series, light color ginkgo leaf design, light color quicksand series design, dark cloth design ... Both the color and the style are more youthful and fresher than the previous floor. However, it is difficult to satisfy their appetite with a discreet and relatively modest decoration plan. When more home improvement companies face more and more young customers, how to create a very personalized decoration style has formed a home improvement trend. This also affects the mainstream design style and design concept to a certain extent. In the major home furnishing stores, home products with keywords such as "gender", "personality", and "technology" are becoming popular in the market. Rejuvenation, artistry, and pursuit of fashion will be the inevitable trend of the future development of the home furnishing industry.

The network leads the new pattern of home consumption

With the rapid development of the Internet, for more and more people, online shopping has become a habit. And when things bought from the Internet are not only books and clothes, but also furniture and building materials, the influence of the network on the traditional home sales model is self-evident.

In November 2010, Taobao Mall began to use independent domain names; two days later, Taobao Mall announced that the new vertical platform home improvement museum was officially launched. As a result, the first one-stop online decoration platform in China was born, Taobao Mall officially entered the home improvement industry, and also led the online sales of the home furnishing industry to a new stage. With the rise of China's home furnishing industry and the trend of the Internet economy that cannot be ignored, more and more home furnishing companies are also enriching the single traditional sales model and embarking on e-commerce: Hundred Years Home Furnishing "Hobalife" online mall, Qumei furniture "e The world's "online shopping malls" and so on, have broken the static promotion model of the home business website "can only see and not buy" brands, realized online real-time virtual shopping, and cooperated with traditional retail store channels to achieve a series of product distribution, installation, exchange, etc. After-sales service. Fussen · meijia online mall also uses 3D mode to help consumers achieve a combined shopping experience of "online selection, offline selection, online shopping, and offline shopping". And more home furnishing group buying websites have sprung up at the historic moment, stirring up this market even more. Not only that, smart digital products such as iPhone and iPad have also become one of the terminals that the home industry has begun to enter. For example, IKEA has launched a dedicated client for iPhone users, and you can easily browse the latest products and information with your mobile phone.

Innovative technology and environmental protection start from humanization

With the rapid development of China's economy, people's requirements for the quality of life at home are gradually increasing. Today, with the acceleration of competition and reshuffle in the home furnishing industry, more and more home furnishing companies have begun to pay attention to innovation, and truly combine technology and environmental protection with the quality of life.


In the last two years of floor exhibitions, "ecological floor materials" has become the most eye-catching theme. Many companies have brought products that condensed high-tech achievements at the exhibition, or special materials and materials, or novelty The technology and technology, or the breakthrough design and style, all emphasize its ecological and environmental protection functions. This also shows the new trend of floor products as an important part of the home building materials industry: more diversified materials, more refined processes, more simplified designs, and from raw materials, production to sales, all links and dimensions are highly concerned about environmental protection . The overall wardrobe is also accepted by more and more consumers. Compared with the traditional wardrobe, the overall wardrobe is more comprehensive and humanized in function, meets the different personalized needs of consumers, and breaks through the constraints of space. Not only that, many wardrobe companies not only provide consumers with products, but also provide them with a complete storage solution for home items.

On the basis of technology and environmental protection, intelligence and convenience also break through the concept of traditional home furnishing to a greater extent. Advances in technology have changed lives, and smart homes have emerged. The opening of the smart home era makes us full of imagination of life. 3D vision, voice-activated home appliances, wireless operation, induction lighting, and even home robots, many of the pictures we can only see in the film, with the popularity of smart homes, they have slowly entered the lives of people, and will certainly lead the home industry Ushering in another peak of development.





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