2011 China's decorative architectural coatings development trends and market outlook

Under the planned economy, the paint industry belongs to the chemical sector and there are 115 paint manufacturers. In addition to the basic autonomous region, there are paint factories all over the country, of which Jiangsu Province is the largest, followed by Guangdong Province, Hubei Province, Heilongjiang Province and Hunan Province. In Shanxi and Shanxi provinces, there are only one coating company in Xinjiang, Ningxia, Qinghai, and Hainan.

Among these paint manufacturers, the major types of production are industrial coatings and special coatings, accounting for about 75% of the total. Architectural coatings, especially waterborne coatings, contain relatively small proportions of latex paint production, including all types of resins. After entering the market economy, the state-owned paint factory (industry enterprises) has unified the pattern of China's paint market, especially the technology, equipment, capital and marketing as one of the wholly-owned, joint-venture foreign large-scale paint companies into the Chinese market, to China The construction coating market has caused a series of shock waves. The architectural coating market has formed a state-of-the-art paint factory, building materials industry enterprises and township enterprises, and joint venture (or wholly-owned) companies. There are thousands of architectural paint production plants in China, mainly distributed in Beijing, Tianjin, Shandong, Jiangsu, Shanghai, Zhejiang, Fujian, and Guangdong provinces, accounting for about 60%. There are less than 3% of large-scale enterprises that can achieve an annual output of more than 5,000 tons, while large-scale enterprises with an annual output of more than 5,000 tons are mostly distributed in the coastal areas. Since 1990, about 16 foreign-invested companies have established wholly-owned or joint-venture construction coating factories in China, and the scale of production has reached 20,000-50,000 tons/year. According to the data, in China, according to the distribution of paint production and application levels, it is more appropriate to divide into three zones, that is, the best development of paint is the first zone in East China and South Central; the output distribution is not yet balanced, showing the South North light situation. It can be seen from this that the quality and speed of the paint industry are inseparable from the economic development.

According to statistics, the annual growth rate of the Chinese decorative paint market is about 10%, the total market value is about 1.3 billion euros, and the per capita annual consumption is less than 1 liter. In Europe, the annual market value is about 11 billion euros, and the per capita annual consumption is 10 liters. In the United States, the annual market value is 5.8 billion euros, and the per capita annual consumption is 11 liters, indicating that the Chinese decorative paint market exists. A huge space for development.

On the other hand, this cake has also been made bigger and bigger by several factors: China's GDP has increased by an average of 9.5% per year, and people's living standards have greatly improved; the construction industry has continued to develop, and industry data shows that the Chinese construction industry has grown by 7% annually, including East China. And the growth rates of major cities have reached 15% to 20%; the housing industry has grown rapidly; housing owners have increased by 30% annually; 59% of Chinese urban residents own their own properties; The transition to the use of decorative paints, along with the refurbishment of young people and urban family homes, has increased the demand for decorative paint.

The scale of the Chinese decorative paint market will grow at a rate of 10% per year. In the next decade, the scale of the European decorative paint market will decrease by 1% per year, while the US market will remain stable. Therefore, the Chinese decorative paint market will overtake Europe in 10 years, and then catch up with the United States for some time to become the world's largest decorative paint market. The future development trend of the Chinese decorative paint market will not be able to maintain a fragmented situation for a long time. Mergers and integration are the inevitable direction. The final result may be similar to the Indian decorative paint market, that is, large-scale manufacturers compete in an orderly market and small local manufacturers. Then compete in another more chaotic field.

The development trend of the decorative paint industry The rapid development of the national economy requires high-quality coatings with special properties to be matched with it. The application fields of special coatings have been continuously explored, and various surface facilities such as structural facilities, instrumentation, and high-precision products have imposed higher requirements on surface coating. Aerospace coatings, aerospace coatings, stealth coatings, anti-corrosion coatings, anti-fouling coatings, high-temperature coatings, fire-retardant coatings, temperature-sensitive coatings, and nuclear-electric coatings all show significant abilities. Related companies have accumulated certain experience in production and application.

The anti-corrosion coating market has become the object of competition for well-known large companies. Anti-corrosion coatings for metal structures, marine facilities and marine coatings, container coatings, bridges, tunnels and underground construction will usher in development opportunities. There are also new opportunities for aerospace coatings, and China needs a variety of high-performance aviation coatings to realize the transition from a large aviation country to a powerful aviation nation. However, at present, China's special paints are still not up to the requirements of the aviation industry, and foreign countries often carry out technology, and China urgently needs to develop high performance aerospace coatings.

The future development direction of special coatings is antifouling coatings, multi-spectrum compatible stealth coatings, high-temperature resistant coatings, and other functional coatings. The low level of technology is still the biggest issue facing the industry. At the same time, biomimetic antifouling paints and low-surface-energy fluorine-silicon antifouling paints that mimic the surface of dolphins and sharkskin are currently hot and difficult.

Special coatings are widely used in many fields of the national economy and national defense industry. Especially for occasions with special requirements for coatings, although their use is relatively small, they have high technological content and often occupy high-end markets. At present, the market attention of specialty coatings is increasing, the development prospects are very promising, and the development trend is unstoppable. To comply with the current requirements for sustainable development in China, the development of environmentally friendly, energy-saving, multi-functional and high-quality special coatings will receive much attention.

High decorative architectural coatings market applications and prospects High decorative architectural coatings are mainly sand wall coatings, multi-layer coatings, nap coatings, imitation curtain wall coatings, imitation granite coatings, colorful interior wall coatings, cloud coatings, silk-like coatings, and fibers. Texture coatings and screen printing coatings. Its application varies depending on its decorative effect, the physical and chemical properties of the coating, the application occasions, and the impact on the environment and health. In general, it has been applied for a long time and has been developed with the increase in demand, or because of the outdated decorative effect, harmful to health due to poor environmental protection, and being eliminated due to low grade of decoration. Imitation curtain wall paint and imitation granite paint are newly developed high decorative paints. The development of high decorative architectural coatings is reflected in the development of new products and the development of existing varieties. Outlines the application and development status of these coatings and their outlook for the future.

Fiber texture coating This coating does not contain powdery filler but only fiber. The base material can form a clear coating film. Therefore, the coating film can clearly show fiber and has the effect of a blanket. Therefore, it is also called "fancy carpet coating" and "good." "Painted Wall" and "Sibi Color" were applied by the trowel method. Due to the combination of different fibers, the coating film produces different textures and aesthetic feelings, rich patterns and unique three-dimensional sense, sound absorption, and breathability.

Screen printing paint coating or coating composition and performance characteristics include primer, screen printing coating.

Screen-printing coatings are similar to silk-like coatings, but instead of being applied by spraying, they are screen-printed, similar to printing films, because of the glittering effect produced by the pearlescent pigments in the paint, resulting in a high decorative effect. Although there is a certain decorative effect, but the pattern changes less rigid, not as good as the decorative effect of imitation silk coating.

Coated supporting example (1) Primer (latex paint) + screen printing coating;

(2) Primer (latex paint) + screen printing coating + overlay coating.