The number of 3G subscribers exceeds 100 million. The market potential for mobile video surveillance is huge

The 3G boom in China is heating up. According to statistics from the Ministry of Industry and Information Technology, as of the end of July this year, the number of domestic mobile phone users reached 930 million, of which 87 million were 3G users, and the penetration rate had reached 9.4%. 3G is not a strange term for many people.

In this context, 3G data services are in the ascendant, and the experience of mobile video services is improving, and the decreasing tariffs have also lowered the user's threshold. China's mobile video market is about to usher in rapid growth and will become the key point for operators to compete in a new round of value-added services.

The number of 3G subscribers will break 100 million. According to the statistics, in the first two months of this year, the monthly growth of 3G subscribers is still less than 5 million, but then the growth has started to accelerate. In March and April, the monthly growth rate of 3G users exceeded 5 million. From May to July, the monthly growth of 3G users exceeded 6 million. It is widely expected in the industry that, based on the current development rate, by the end of October this year, the number of 3G subscribers in China will exceed the 100 million mark, opening a new era in the 3G era.

The smartphone boom that broke out in the past two years is a well-deserved promoter that promotes the popularity of 3G. The “star effect” triggered by the iPhone has attracted other mobile phone manufacturers to follow suit. Google’s Android system has brought the price of smartphones closer to the thousand yuan mark, allowing more shy users to experience the thrill of smartphones, which have recently come out. Millet mobile phones, Alibaba Cloud phones, etc., will push the competition of smart phones to the white-hot.

The three major telecom operators also seized the opportunity to increase subsidies for 3G handsets and pushed 3G packages to stimulate the surge in 3G subscribers. For 3G users, spending more money, of course, can not stay on the phone, texting application level. As a result, rich and varied data services have become a "sacrificer" for attracting 3G users. In various data services, video is undoubtedly the most attractive application. However, the current mobile video service still has a lot of limitations. For example, 3G users log into Youku, potatoes, and other video sites, and they see recorded programs, which are recorded in advance, and they cannot meet the demand for watching live content.

Demand is the business's first driving force. According to the investigation of AiMei Consulting, the demand of 3G users for mobile video has long been not "you broadcast me", but expects a real-time, interactive real-time mobile video application. For example, when you are away from home or away from home, you can turn on your computer or mobile phone to view real-time images at home, communicate face-to-face with family members, understand family situations, and take care of your family remotely; when thieves steal from their homes, no one steals them. The automatic signal can be transmitted to the cell monitoring center in time, and the household can be notified by mobile short message, mail or telephone. This kind of mobile video broadcast is a typical application in the mobile internet era.

Mobile phone real-time video is about to explode According to foreign experience, when 3G penetration reaches 16%, there will be an inflection point. Not only will the number of users increase rapidly, but the public’s awareness of 3G will also be greatly enhanced, thus creating the promotion of mobile real-time video. good conditions. Taking China Mobile as an example, its mobile video users have increased from 200,000 in 2006 to 2 million in 2008. In 2010, they exceeded 10 million. In 2010, China Mobile Guangdong launched a traffic search video service based on TD technology, which made mobile video real-time video an important step into life.

However, due to factors such as complicated technology and lagging applications, operators have launched related services and products as early as 2004. However, they are mainly concentrated in the industry and enterprise users. There are relatively few services in home users, and there are no strong ones. Propaganda has caused users to have less knowledge of mobile real-time video.

However, this market has great potential in the future and is about to enter the outbreak.

Take mobile video surveillance, an important application of real-time mobile video, as an example. At present, this service is mainly applied in the public domain, industry users, and individual users. In addition to roads, banks, supermarkets and other public places, mobile video surveillance has entered the home, used in residential security and property monitoring, and individual users are also important mobile video surveillance customers.

Mobile video surveillance also has great potential for development in China. With the continuous increase of mobile bandwidth and the drop of mobile phone prices, as well as operators' increasing efforts to cultivate the market, users will use mobile video surveillance services more proactively. This business will generate considerable revenue in the future, with no potential. Will be inferior to the industry user market.

According to the analysis of Nuoda Consulting, the number of mobile video surveillance users in China was 40,000 in 2006. With the construction of operators' 3G networks and the promotion of 3G services, the number of users in 2010 reached 1.583 million, and it is expected to reach 4.5811 million by the end of 2011. Corresponding to this, the market size of mobile video surveillance has also steadily increased. In 2006, the market size of mobile video surveillance in China was 130 million yuan. Nordstar Consulting predicts that with the reduction of operating fees and the reduction of equipment costs, the market size of China's mobile phone monitoring will reach 7.22 billion yuan in 2011.

The traditional monitoring market for mobile video surveillance is very narrow, both in terms of geographic coverage and user coverage. The geographical coverage is more about local monitoring. The coverage of user groups is limited to government and public security, transportation, electricity, oil, banking and other special departments and industries. In foreign countries, the monitoring market has covered the public sector and the personal market to a certain extent, but the coverage rate is still very low and there is ample room for growth. In China, the monitoring market for SMEs and individuals is basically at the initial stage, and the huge potential of the individual user market needs to be developed.

For example: unattended, intelligent analysis for the power industry; case management for intelligent traffic and digital city management, three-in-one police, electronic police, intelligent analysis, snapping photos, etc. Different from traditional video surveillance systems, "kiwi real-time video service system management platform" is an industry-specific professional solution that selects different functional modules according to different application industries, and it is also a management platform of super-scale network video surveillance center.

At present, many manufacturers are also looking for business opportunities and have entered the home security market. Hand Vision, Portable Eye, Zhi An Bang, Shen An, and others have all launched their own mobile video surveillance products. Among them, the “I look at” real-time mobile video monitoring system developed by Beijing Taili Weiwu Communication Technology Co., Ltd. has unique advantages of cross-operator platform and end-to-end customer service. Users only need a 3G smart phone, or a networked computer. Whether or not the family is far away from the horizon, the sight of the family is just right.

For mobile video surveillance, the experience of using front-end network cameras is the most important issue. Traditional obtrusive cameras often cause people's nervousness and resentment, and the ease of use of devices is a more difficult problem to solve. Most network cameras require customers to install their own, a simple gateway settings will be difficult for many people.

For operators, this new generation of mobile video surveillance services not only meets the needs of users, but also increases the traffic revenue of data services and drives the rapid growth of 3G users. Compared to computers and other devices, mobile phones have better portability, especially in terms of home monitoring has unparalleled advantages. These factors all determine that mobile video surveillance will become the mainstream application of network monitoring in the future.