East China Mould Breaks 40 Billion Market Tenacity into Domestic and Overseas Markets

Since the 90s of last century, the mold industry in east China has continued to develop at a rapid rate with an average growth rate of over 25%, and the total output value has exceeded 40 billion yuan***. Each provincial mold has its own characteristics in its development. It has formed home appliances and automobile molds mainly in Zhejiang, Shandong, and Anhui, home appliances and shoe molds mainly in Fujian, Jiangsu and Shanghai rely mainly on electronics and automotive molds, and Jiangxi uses light and Aviation mold-based pattern. The common ground among them is that most provinces and autonomous regions are developing automotive molds, which provides an important basis for cooperation in the formation of a mold market in East China.

East China's regions are geographically connected, culturally similar, economically integrated, and closely related to each other. Cooperation and exchanges in different fields have created a common human environment for decades. The mold industry cluster has driven the regional economy and improved the competitiveness of the mold enterprises in the same area. According to Luo Minghui, executive director general of the International Mould and Hardware & Plastic Industry Suppliers Association of the Ningbo Mould Association, Mr. Bao Mingfei introduced that in the 1980s, Shanghai's mold and die workers supported mold enterprises in Jiangsu and Zhejiang; in the late 1990s, Jiangsu and Zhejiang Provinces The arrival of regional mold companies in Shanghai has enabled Shanghai's mold industry to recover on the verge of depression, and the introduction of technology from foreign mold companies has contributed to the rapid growth of the mold industry in Shanghai. From the business model of the mold parks in Huangyan, Yuyao, Ninghai, and Kunshan, Jiangsu, it can be seen that the mold industry was constrained by overcoming the short development time and poor initial development conditions. Many mold companies focused their investment on limited funds and technology. In the mold industry chain or a certain part of the entire production marketing process, full use of the advantages of mold clusters and mold division, resource integration and complementarization through outsourcing, to achieve the purpose of reducing costs and shortening delivery time, so as to grow and develop The mold industry, this practice has also accumulated experience in forming a large market in East China. It can be said that the Shanghai mold industry is also the mold industry in East China. This history will also reduce the administrative barriers and technical barriers for cross-regional cooperation of East China Mold.

East China has a common mold market. According to Luo Baihui, Shanghai Automotive Industry Group is negotiating mergers with Nanjing Auto Group to rationalize the allocation of market resources. This indicates that the development of the company is breaking through the geographical boundary of “Shanghai” and extending its reach to other provinces and even foreign countries. . At present, the Group’s investment vehicles for domestic and foreign investment are distributed in Jiangsu Yizheng, Liuzhou, Guangxi, Yantai, Shandong, Qingdao, Shenyang, Chongqing, Chongqing, and Shuanglong, South Korea.

Due to Shanghai's special geographical environment and its special mission of building the "four centers," it is expected that the Shanghai Automotive Industry will cooperate with other provinces in more and more special projects, and the scope will also be more extensive, driving the continuous development of the automotive mold market. Expansion has given tremendous impetus to cooperation between regions. At present, the East China Association for Modeling and Cooperation has held 13 consecutive sessions. The 13-year exchange has constructed a high-level coordination platform, which has laid the foundation for the East China Tooling Market.