Secret floor market discount "hidden rules"

In the floor market, how is the floor price tag? The reporter recently visited several floor stores and found that most floor stores are not known in the list price, and sales staff all indicated that they would even have discounts even if they were usual. There is still no standard and standard product price system in the floor market, and some businesses “don’t price”—looks at people, and some companies “price”—looking at your price cut! The purchase of flooring products has become a A headache for many owners.

Came to a floor shop, sales staff told reporters that all products in the store hit 4.5%. “Because we are a factory outlet, the discounts are relatively stable. Even on May 1st, 11th, etc., discounts do not change much,” said the sales staff.

At the same time visited a number of floor stores found that from the price tag is more confusing, most floor shops have a relatively clear mark on the floor price. However, this is not the actual price? The reporter walked into several stores as a consumer. Similar to the above, discount promotions seem to be the normal behavior of each store.

Price discount again

Almost all products in the building materials market will be priced up and sold at a discount. Only some well-known brands are sold at a price, which is an unwritten rule in the industry. But at different times, the discounts are not the same.

"If you want to buy, you are advised to buy the cheapest before '3·15'. The price of the same product will increase after '3·15', and the next round of price reduction promotion will be '51' and '11'. But the price will not be low now," said an industry source.

"This product has always been very popular, but there were too many shipments before the year before last year, and the sales were not finished, and they were promoted during the "3·15" period." Sales staff told reporters that many brands will carry out the highest levels during the "3·15" period. Discounted promotional activities, "There are many brands in the mall, discounts, promotions are decided by each business, and are generally different."

High price for foreign investors

After visiting a number of building materials markets, it was discovered that if there were no large-scale promotional activities, the merchants would not display promotional advertisements or shopping guide information. However, as long as the consumers ask one more sentence, and wear more time, the sales staff will naturally use the billing list and the computer to the customers. A delightful discount that attracts consumers to purchase.

Since merchants will definitely give consumers a not-too-low discount, why do businesses not directly mark the actual price? Mr. Shi (a pseudonym), a salesperson for a floor brand, told reporters that the price on the product is for foreigners.

“Foreign bargaining power is particularly strong, and the prices are higher, the bargaining space is also bigger, and customers are comfortable to trade.” For home improvement customers, we add 20% to the ex-factory price. "Customers are also accustomed to bargaining, and we won't trade at the price," said a floor brand salesperson.

Be careful about samples

Buying flooring products also has a special offer product - samples. When the reporter approached a floor brand shop, the sales staff took the initiative to recommend a floor for reporters. "You can only buy 30% off other products. Buying this one will give you a lower discount."

Flooring companies often need to participate in exhibition activities from time to time, and samples have become the “sacrifices” of exhibition activities. Flooring companies will also use the "30% discount" as a promotional gimmick, but in fact, only the sample in the shop can enjoy this discount.

"This product has been inspected and has not been damaged. If you accept it and sell it to you at a low price, the manufacturer will not need to order it specially," the salesman said. The "sample" may also be a proof product during product development or a damaged floor product during transportation.

In fact, consumers must not be willing to buy floor products for cheap, because if there is a quality problem, consumers not only spend "to save money", to replace or repair but also need to invest more time and cost, so consumers should carefully check the product, ask Installation and post-care services, purchase with caution.