China's furniture planning high-end market to compete against the trend of controversy for expansion

The Da Vinci furniture fake foreign brand event does not seem to be able to block the enthusiasm of foreign high-end furniture brands to enter the Chinese market. Recently, some Italian furniture brands have been introduced into the Chinese market by domestic agents. At the same time, Chinese domestic furniture Companies are seeking a share of the high-end furniture market.

“The high-end furniture market in China has great potential. After the Leonardo da Vinci incident, many of its peers were surprised by the strong purchasing power of high-end furniture consumers in China. Not only did international brands accelerate their entry into the Chinese market, but many domestic companies also considered this to be Chinese domestic furniture. Enterprises have access to high-end markets.” A person from the Guangdong Federal Furniture told the China Economic Times that increasing the development of the high-end furniture market will be one of the important ways that federal furniture will cope with the cold market in the furniture market in the near future.

Furniture brands represented by Italian high-end furniture are also accelerating their entry into the Chinese market. From October to November, two well-known Italian brands were introduced into China by domestic agents. Yazheng Homes promoted Italian high-end furniture brand Chelini to Beijing consumers. Blue Morning Home brought Italian high-end brand Andrew Matrin to the Beijing market. The reporter noticed that, unlike the previous practice of domestic production of foreign home brands, these companies began to emphasize the brand's authenticity when introducing foreign furniture brands.

Liu Wanyou, general manager of Beijing Blue Morning Home Co., Ltd., told the China Economic Times that many international high-end home brands are full of enthusiasm and initiative in their cooperation with Blue Morning. This also allows Blue Morning to fill the Chinese market with high-end international brands. Confidence.

However, the high-end furniture market does not seem to be able to get out of the shadow of the winter of the property market. Last weekend, the China Economic Times reporter visited the international furniture exhibition area of ​​the North Fourth Ring Home Furnishings Store in Beijing, where high-end furniture is most concentrated, and visited some high-end furniture stores nearby. Almost all high-end furniture stores are faced with the scarcity of visitors, and field sales personnel are still taboo about the incident involving Da Vinci's furniture.

In spite of this, most high-end furniture brands are still optimistic about the market prospects, and they invariably choose to make efforts to seek market share in the off-season.

Market analysts pointed out that China's high-end home development is still in its infancy. For a long time to come, this segmented market will attract more and more companies to enter, and standardized operation is the trend.