Interpretation: The eight major obstacles to the development of cabinet hardware industry

There are currently hundreds of small cabinet companies in the Shanghai cabinet market. These past hand cabinet cabinet companies benefited from the rapid development of the society and the lack of goods in the market (the products are poor but demand exceeds supply because consumers have not seen good cabinets. Can not buy a good cabinet) got the first pot of gold. In turn, some cabinet companies introduced imported brands and learned western management science. As a result, in all aspects of human resources-organizational structure-marketing system, it has gradually become a four-unity enterprise and management model. Having learnt a bit of westernized fur but failed to learn advanced Westernization management, it is not because the degree of westernization has gradually increased, but the development level of the enterprise has risen to a certain level. On the contrary, there have been many headaches. The following points are more or less present in our cabinet industry.

First, the organizational structure of the company is not sound enough. (The biggest problem is that the company does not have a reasonable organizational structure framework, so it will not be able to place its responsibilities or have positions for long management and headless management. At the end of the day, there will always be unsmooth processes and grievous employees. , but with less effort, but not completely implemented according to its mechanism, so that the confusion or disagreement of the function, so that the company's policies can not be fully in place, involving the issue of execution. There are problems, each member of the committee, unable to find the specific responsible person. The problem will no longer be solved.

Second, the regular changes in policy. Including sales policies, personnel commissions, awards, etc. The sales policy should make timely changes to the rapid changes in the market. It is a good thing for the company itself, but now the company is a blank head and it is indifferent to changes in its competitors. There is a constant change in staffing, and this is undoubtedly a blow to enthusiasm for salespeople. The reward is usually said to be not fulfilled (especially the so-called annual salary), equal to putting a ***.

Third, the customer relationship is not well managed. Many companies think that the products sold out of the money to recover their mission will be completed, in fact, a very important part of the after-sales service has a great impetus to the long-term development of the company. Many companies have almost empty post-sale management mechanisms. This is a fatal mistake. The customer relationship is good and will bring great brand benefits to the company. Our bosses have not paid attention to this point. In addition, it is necessary to establish a customer database. Enterprises must implement effective management and marketing for valuable customers so as to increase additional value-added resources. The customer database is the basis for the company to grasp the target customer base. On this basis, it must be Customer value analysis to achieve value-added customers.

Fourth, the scale of blind expansion in our industry, including the expansion of production lines and companies, the expansion of production scale (and management can not keep up with the decline in product quality), and the market share has not kept up with its speed, gradually become big, A lot of money was pressured. There is no way but to **; while the scale of the company has been blindly expanded and diversified, it is believed that others have produced this product to make money, and I have come to make it. In fact, this kind of tactics ended in failure, there was no investigation, there was no industry, Products and markets do special evaluations. The above two expansions will inevitably cause the company’s capital flow to be slowly consumed, and it is actually trapped. Why not make products stronger and more specifically, so that your company will always be in a leading position in this industry, and also make the company's life cycle to be effectively guaranteed (just as martial arts only practice moves do not practice internal strength) .

Fifth, the horse cares about the craft, the quality is not guaranteed. Some materials are shoddy, which reduces the cost and may not be a problem in the short term. But do not forget the quality of the product for a company, it is undoubtedly its life, without quality, it will be eliminated by the market, the company will also end. From the point of view of marketing, the key to customer purchase is not the demand, but the cognition---the cognition of the product. The customer's recognition of the product is very important. When the customer becomes the company's volunteer communicator, what else can the company do? What the company needs to do is to clear the channels for communication with customers and consider them in place. In order to achieve the brand's dissemination and expansion (and the industry's brand grades and product grades, in addition to the quality of individual to do, the high price is actually only high configuration. I have done hotel management: the chef's level is not that he can burn price The higher the price of a dish, the higher the price of the raw material of the dish. It should be that everyone uses the same ingredients to see who copied the dish can buy a high price.

Sixth, the degree of family formation is high, and the employment system tends to lead to brain drain, management loopholes, and the weakening of the organizational mechanism itself, which eventually leads to the collapse of the enterprise. Familialization is also a negative influence of employees on company loyalty.

Seventh, the disorder of the financial management is serious. The key is that the reimbursement system/receivables are not strictly implemented according to the policies. The resources are greatly wasted, and employees’ dismissal of the military ring is not allowed to cause employees to feel negative and unsafe.

VIII. Exhaustion is not complete enough (first, the CEOs are one of the biggest problems). Of course, executive power is not unique to the cabinet companies. This is a headache for all companies. The key lies in how to formulate a reasonable system. Advance. The implementation is not in place, making the company's internal pursuit of different goals, internal interpersonal relationships, communication difficulties, high transaction costs.