Let the hardware become a "great climate" Build your own stage

Our country's hardware products are still famous in the world, like "Tiger" brand pliers, etc., are all famous brand products. Although each of these products does not seem to be large, it is not a matter of concentration. The world’s steady sales of several hundred billion US dollars a year should be a very “cake”. How do we work hard to make the hardware industry bigger, make it the protagonist on the world hardware sales stage, pick up the big beam, try to get bigger and share better in this piece of cake. This is the hardware industry in China needs to work harder The direction.

The three elements of the development of China's hardware industry:

Hardware is a big industry When it comes to hardware products, people immediately think of knives, scissors, wrenches, screwdrivers, and household appliances such as pots and pans. They think that they are small hardware and are small enough to be small.

In fact, the hardware industry is not a small industry, modern international hardware industry including tool hardware, construction hardware, security locks, kitchen and toilet products, daily-use hardware and DIY do-it-yourself installation of home supplies in six areas, the global annual total trade amounted to 600 billion US dollars. For our country, this is a market with huge export potential.

Looking at the history of China’s hardware industry, after the liberation, it began with hands-on workshops and gradually established a hardware industry based on state-owned, collective, and other public-owned economic forms. The hardware products basically achieved industrialized production. By the time of reform and opening up, there were more than 3,000 in the country. Companies, some factories producing pressure cookers, have a considerable scale, but overall, China’s hardware industry is still listed as “hardware” and “small commodities”. After the reform and opening up, with the development trend of the consumer goods industry, the hardware industry has also advanced at a high speed. We have all the categories of the international hardware industry. There are 40 million large and small enterprises across the country, and Guangdong, Jiangsu, and Zhejiang have become hardware products. Machining center.

In the development of new categories in the hardware industry, there have been unclear things. Hardware companies developed and produced home kitchen range hoods, and household electrical appliance companies later began producing such products. The department believes that range hoods belong to household appliances and should be managed by them. The competent department of hardware products does not agree and the two sides have no contention. Later, they had to be determined by the then Light Industry Department office meeting. After discussion, a consensus was reached: Since the range hoods are the first to be produced by hardware companies, they still belong to the hardware industry. This episode shows that at that time, the classification of the modern hardware industry by China's light industry authorities was still vague, and although it was "Qiao Taibao's mess," it was being played.

The hardware industry has gradually grown through continuous reforms and industrial adjustments. Through the restructuring and restructuring of enterprises, more than 95% of them have become private enterprises, which are full of vitality in the fierce market competition. Traditional hardware products are replaced by hardware products such as modern electric tools, anti-theft locks, and kitchen and sanitary stainless steel equipment. The hardware industry develops steadily at an annual growth rate of 15%, with an annual gross output value of 180 billion yuan and an export value of 8 billion US dollars, which is higher than that of the home appliance industry. The export volume of China's entire light industry accounts for about one-third of the total export volume of the country, and the hardware industry's exports rank among the top three in light industry. "Small" hardware has become a big climate.

About international markets still need to work hard. But in the big market of the world, the proportion of Chinese hardware is very small. The fundamental reason is that our products are still very low in terms of technology. In recent years, the domestic construction industry has developed rapidly. Upscale hotel and residences require a large number of door and window hardware, faucets, pipe connections, stainless steel sinks, etc. Since most of the domestic products are not advanced enough, they have to be imported.

For windows, the way to open the windows is entirely determined by the hardware hinges. The domestic hinges are single and only suitable for horizontal sliding. No matter whether the ventilation or lighting can not meet the needs of modern architecture, so the windows for high-end residential buildings The pages are basically imported; there are metal buttons and zippers that are no more than small. The domestic output is large, but because it is not high-grade and durable, it still imports a lot of products every year.

In recent years, DIY products have become popular in foreign countries. Some developed countries even buy houses back by consumers, and then install them according to the instructions. This makes the whole process full of joy. However, in addition to some furniture that can be installed by yourself, it is seldom seen. It is no wonder that foreign home supermarkets such as “IKEA Home” that sells DIY products have been moving to China since the products were not upscale but they were very popular.

The reason why Chinese hardware products can not play an important role in the international market is that apart from the low level of technology and low technology content, the lack of a demonstration stage is also an important reason. Although our hardware products are not high-grade, they are very practical and durable, and the prices are very cheap, so even at the current level, we should be able to win even bigger markets.

Chinese hardware products enter the world market, mainly through the annual international hardware exhibition held in Cologne, Germany and Chicago, USA. Hardware manufacturers all over the world also trade through these two international hardware fairs. It can also be said that these two hardware fairs are the world's largest display stage and trade market for hardware. There are many companies exhibiting in China each year, but due to the restrictions on booths, there are many companies that can't go.

Build Your Own Performance Stage The Chinese hardware industry held its first “China Hardware International Exhibition” in Dongguan, Guangdong Province last year. It was very popular. On October 10, 2002, it held the “2002 China Hardware International Exhibition” in Shanghai. The "2002 China International Kitchen & Bath Exhibition", this exhibition area more than doubled from the previous session, reaching 24,000 square meters. It is similar to the Chicago Hardware Show. More than 700 companies worldwide have registered to participate in the exhibition. . China's hardware industry is ambitious. It is necessary to establish Shanghai International Hardware Exhibition as the third largest hardware exhibition in the world, making China the third largest trading center in the global hardware industry. The realization of this goal can be said to be a success.

China’s hardware products have such a stage and trading market, will be more aware of the world, trading opportunities will greatly increase, which will greatly promote the export of Chinese hardware products, increase the share of Chinese hardware products in the international market, However, this alone is not enough. We must accelerate the pace of scientific and technological innovation as soon as possible, increase technological transformation, and encourage enterprises to optimize and reorganize, establish some large groups with product renewing power, and fundamentally change the image of low grade of Chinese hardware products. .

We must not be satisfied with the unique advantage of establishing a price based on low labor prices. Only on the day when the upgrade of industrial products is achieved and the company dominates the international high-end hardware market, the Chinese hardware industry can only say innocently, “small”. Hardware has become a big climate.