Liu Xinli, general manager of Midland Building Materials Market, said that the overall situation of the home furnishing market in the first two quarters of 2009 was still very unsatisfactory. It should be regarded as a relatively low period in the home furnishing industry, which was worse than the same period in previous years. Midland Tiandi building materials market sales decreased by 5--8 percentage points year-on-year last two quarters, but with the advent of the decoration season, the sales of the entire market have increased significantly compared with the previous two months. But as far as the overall situation is concerned, in the first half of 2009, affected by the global financial crisis, the overall situation of the home market is not as good as that of 2008. "The biggest change in the home furnishing market in 2009 was that the signs of recovery from the first half of March became more obvious. This was mainly due to the recovery of the real estate market, which led to home improvement, which in turn promoted the growth of home product sales, which remained at the same level as last year. However, it is expected that the situation will be better in the second half of this year compared with the same period last year. Last year, due to the downturn in the real estate market, it also had a great impact on home sales. "The general manager of Yijia believes that" particularly worth noting is that second-hand The prospect of the decoration market for houses is gradually emerging. As the market share of new houses in the decoration market is declining, the second-hand house market has served as a supplement, and even the second-hand houses have exceeded the new houses in terms of transaction volume. Therefore, from a market perspective, this year There has n’t been much decline since last year. On the contrary, due to the leading role of the upstream market, the market is expected to exceed the same period last year in the second half of the year. From another point of view, fine decoration also plays a certain role in the home decoration. The style of the apartment is determined in advance, consumers can shop in a menu style, and the property can be decorated at any time; As market segmentation becomes more apparent, consumers are gradually layered according to demand, and with the improvement of the home market, the consumer market is gradually showing new features and trends. As far as the entire home building materials market is concerned, consumers have higher and higher demands for quality, higher requirements for environmental protection and energy saving, and higher and higher requirements for service quality. In view of this feature, in the future operation process, the building materials market will require a larger scale, better service, better after-sales service, richer industry experience, and a stronger brand, Liu Xinli said. Qin Fei, general manager of the hurried direct sales base of Juku's famous home furnishing, said that with the advent of the financial crisis, the rational return of the consumer concept has become the dominant, no matter how rich it is, you have to save and spend it. It is meaningless to pursue high prices . In such a large environment, the panel furniture in the home will become a relatively large part of the industry's growth trend. The panel furniture is novel in style, diverse in shape, suitable for a wide range of people, and relatively low in price. At the same time, the structure of home products is more reasonable, the combination is more diverse, to meet the room space of various types of houses, the details such as the rounded corners of the corners will be more concerned by consumers, and the pursuit of ideas different from others will become more and more in the decoration process It is obvious that consumers' personalized needs are gradually emerging, and consumers are also beginning to pursue modern fashion trends. " In recent years, with the improvement of the real estate market, the home furnishing market has also been expanding. The current home furnishing market mainly relies on the trade-off between second-hand housing and new housing transactions. Home furnishing is a downstream industry, and real estate demand can form home furnishing demand. The real estate market has a great impact on the home furnishing market, because individual home furnishing cannot form demand . However, Song Hai, the manager of Juku's famous home furnishing market department, also said that the current property market price is picking up too fast, which will inevitably lead to a reduction in the price increase and volume. Not only are new real estate prices rising, but second-hand housing is also following up. Affects the long-term stable development of the home furnishing industry.
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